Category: Virtual Store Spotlight

Neostrata, a leading skincare brand part of the Kenvue portfolio of brands from Johnson & Johnson, launched their virtual experience to introduce new consumers to the brand in a way that stands out in a hypercompetitive market. The experience takes users on a journey through the science of skincare, empowering shoppers through education.

The play-centric, multi-floored experience is immersive and engaging, bolstering storytelling through contextual environments and interactive content. On the top floor, a virtual skincare avatar concierge  welcomes shoppers to learn how different environments affect their skin. Users can virtually enter different Environment layers to learn how they can protect themselves against elements such as air pollution and the sun. They can then test their newfound knowledge and unlock special offers such as discount codes and free products with purchase. 

Users can also go to the tranquil, spa-like Lifestyle layer to learn how different lifestyle choices affect their skin. Similar to the Environment layer of the experience, if visitors answer a series of questions correctly, they can earn free items or discounts on their next purchase. On another floor in the experience, consumers can explore the different ingredients in Neostrata products—from retinoids to Vitamin C, users can learn how popular skincare ingredients will impact their skin concerns. 

The experience is also personalized; visitors in the virtual experience can take a custom quiz to address their skin concerns and goals, and receive product recommendations tailored to their individual needs. Users can access the quiz in the gift shop, where another avatar guides users through the shop. 

Neostrata’s interactive, never-before-seen virtual experience empowers their consumers with increased education and personalized product recommendations. Download the Neostrata case study to discover how Neostrata’s Obsess-powered metaverse experience positioned the brand as a disruptor in the skincare industry. 

To learn more about how Obsess virtual stores can be used to empower your consumers, contact our team at contact@obsessVR.com or book a demo.

Alo Yoga, the popular activewear brand, has launched an immersive virtual store that allows users to shop its latest collection in a 3D environment. Available on desktop, mobile and the Oculus Meta Quest 2 VR headset, the experience feels similar to shopping in real life.

Shop the brand’s diverse collection of cult-favorite products in a variety of colors and explore a plethora of motivating media. The immersive store is loaded with exclusive content to reach and engage the brand’s loyal fan base. Developing the experience in the Oculus Meta Quest headset further immersed their shoppers and added an additional element of interactivity to retail stores and publicity events. 

Alo showcased their virtual store at their 2023 New York Fashion Week event, providing an escape from reality at the event. Event attendees claimed the experience to be transportive, particularly for the meditation videos on the terrace set in the mountainside—a stark contrast to the New York winter the event was hosted in IRL. 

Users can access yoga, pilates and meditation classes throughout the store or head over to the beauty bar for gua sha and face yoga routines. Content previously only accessible through their paid Alo Moves platform is available for free, only in the virtual store. 

One of the most unique features of the Alo Virtual Store is the virtual closet. Users can mix and match tops and bottoms from the latest collection to create their own custom looks. Once users have created a look they like, they can add it to their cart and checkout. With the e-commerce integration built into the store, the checkout process is seamless and frictionless.

To learn more about how Obsess virtual stores can be used to reach and engage your community online, and enhance your in-person events, contact our team at contact@obsessVR.com or book a demo.

Corona is transporting their consumers on a virtual journey to the golf course in their Virtual Clubhouse and on a fun-filled summer vacation in their Ticket to Summer Virtual Experience. 

Fans can join Corona at a beach-side resort with a number of amenities including a bar, golf course and gift shop in the Virtual Clubhouse. Throughout the resort, users can learn more about Corona’s signature products and flavors, and engage with interactive features and content. Visitors can play games, shop for products, try out drink recipes, and more. Corona fans can keep their game light and their memory sharp with a matching game out on the green. When they match the branded golf balls, they get a chance to win a discount code to be used on apparel and accessories. At the bar, users can find simple summer-inspired cocktail recipes to try at home, where they can discover their drink of choice this season. The bar also serves as an educational forum, with hotspots providing users with quick Corona facts. 

Visitors can swing on over to the gift shop to shop exclusive apparel and accessories in collaboration with Travis Mathew, and get tips from golf pro Manolo Vega. Vega shares his expertise as a PGA Tour pro through video clips embedded in the experience. Coinciding with the PGA tour, the Virtual Clubhouse features a chance for visitors to win a beachside stay and tickets to the 2023 U.S. Open tournament. The grand prize winner for the featured sweepstakes wins 4 tickets to the U.S. Open and an all expenses-paid 5-night trip to Los Angeles along with $4,500 in spending money. But there’s more than one winner—other prizes include various Corona merchandise and golf apparel.

In their Ticket to Summer Virtual Experience in partnership with Major League Baseball (MLB), visitors can embark on an adventure-packed vacation sponsored by Corona. Similar to the Virtual Clubhouse experience, consumers are able to shop and learn about signature Corona products and merchandise, play games and enter exclusive sweepstakes. 

Corona kicks off the summer with a green screen avatar of brand ambassador Snoop Dogg at the will call booth, and allows fans to experience summer from three different scenes: the ballpark, the beach and out on music-festival grounds. The different featured sweepstakes gives fans the chance to make their virtual experiences a reality; users can score 2 tickets to an MLB 2023 regular season game with two limited-edition baseball hats from New Era, a travel package worth $2,800, or $400 in concert cash in collaboration with Live Nation–one lucky winner will win all three bundles in their grand prize. In the virtual experience, the official cerveza of Major League Baseball also allows fans to get up to bat in the Home Run Derby Game and hit a home run or two on the field. 

The Corona Premier virtual experiences are a unique and immersive experience for new and longtime fans to explore products and engage with the brand in a fun and informative way. 

To learn more about how Obsess virtual stores can be used to host sweepstakes, and educate and engage consumers, contact our team at contact@obsessVR.com or book a demo.

Known for their iconic makeup products, Maybelline has taken their brand and beauty expertise to the next level with their immersive Virtual Loft. Powered by Obsess, the loft provides users with a fun and interactive way to explore their wide range of products, get inspiration and connect with other beauty lovers. Maybelline has a strong beauty community that is passionate about makeup; the Virtual Loft is another forum for Maybelline to connect with its community and give them a new way to explore the brand.

Packed with engaging elements, the loft contains a plethora of features meant to inspire beauty aficionados, such as a before and after modal that demonstrates the power of Maybelline makeup and the ability to virtually try-on lipsticks to find your perfect shade. Powered by ModiFace, the virtual try-on integration allows users to find their perfect lipstick shade in the Shade Studio and see how different products transform their look. The loft also offers a variety of tips and tricks for applying makeup; whether you’re a beginner or a pro, you’ll be inspired to try something new.

In partnership with beauty retailer Lookfantasic.com, the brand’s bestsellers and latest launches are available for purchase directly from the loft. The Virtual Loft features a wide variety of products, from foundation to lipstick to eyeliner for shoppers to browse; they can make selections by product type, color, or collection. Putting Maybelline’s hero products and latest launches within reach, every room in the Virtual Loft is equipped with innovative features that enhance consumers’ shopping experiences.

In addition, the Virtual Loft also offers a chance to join Maybelline’s exclusive fan club and connect with fellow beauty lovers. Community members get access to different sample promotions and more. To join, loft visitors can simply take the in-store quiz consisting of 8 questions found in individual hotspots throughout the store. To learn more about how Obsess virtual stores can serve as a venue for inspiration and community building, contact our team at contact@obsessVR.com or book a demo.

Dyson, the British technology company known for its innovative vacuum cleaners, hair dryers, and other home appliances, recently launched a new virtual store using the Obsess virtual store platform. 

The interactive 360 product experience allows users to browse Dyson products in a fully interactive, immersive and educational way. The virtual flagship features the brand’s Hero Collection, containing the brand’s most popular products, including their cult-favorite cordless vacuum cleaner, the viral Dyson Airwrap, and the Pure Cool Link air purifier. In the experience, users can shop the products, learn about their features and watch videos of them in action. 

More than just an interactive shopping destination, the virtual store is a convenient way for users to learn about Dyson’s products and find the right ones for their needs—empowering shoppers to make informed decisions. Dyson’s 360 product experience highlights their iconic engineering and provides users with more color around their innovative products such as how they are designed and their unique features. Users can get an inside look of the products, breaking down the individual parts and how they function. 

With extensive product information and the use of VR and AR technology, shoppers can better visualize the behind-the-scenes functionality of each item and explore them in a modern and interactive way. For example, users can see how the Dyson V11 Absolute vacuum cleaner uses cyclone technology to remove dirt and dust from carpets and hard floors. And how the viral Dyson Airwrap styler uses ionic technology to style hair without heat damage.

Immersive experiences are a powerful educational tool for products as they allow users to interact with the products in a realistic and engaging way. The Obsess virtual store platform enabled Dyson to convey their complex engineering process to shoppers in a memorable and digestible way. 

To learn more about how Obsess virtual stores can serve as an immersive educational tool, contact our team at contact@obsessVR.com or book a demo. 

American Girl, a beloved toy brand renowned for its iconic dolls and immersive storytelling, has created one of the most engaged and loyal digital fan bases through its Obsess-powered virtual store. This innovative experience allows enthusiasts of all ages to embark on a captivating journey through history, exploring the brand’s rich heritage and fostering imagination. The American Girl virtual museum presents a realm of exciting possibilities for both fans and brands looking to make a splash amongst a new generation of brand loyalists and consumers. 

American Girl has long been celebrated for its commitment to representing different historical eras through its doll collections. With the virtual museum, the brand preserved and showcased these historical narratives in a highly relevant and immersive digital format. By digitizing artifacts, photographs, and interactive exhibits, American Girl offers a unique opportunity for all ages to explore the past with ease and convenience.

Upon entering the virtual museum, visitors are greeted with an immersive and visually captivating environment. The virtual space is designed to resemble a physical museum, complete with beautifully curated exhibits showcasing the dolls, accessories, and stories that have captured the hearts of millions. With a simple click of the floor navigation arrows, visitors can navigate through different eras, uncovering the stories and experiences that shaped each character’s world.

What sets American Girl’s virtual museum apart is its commitment to interactive exhibits and engaging storytelling. Visitors can delve deeper into each historical period, immersing themselves in the lives of the characters and the cultural contexts of their times. Through virtual displays, videos, and interactive games, visitors can gain a deeper understanding of the challenges, triumphs, and social issues faced by girls throughout history. The content and features in the virtual experience serve to provide engaging education for the American Girl consumer base, building long-term engagement and a strengthened brand connection. 

Possibly the greatest contributing factor to the virtual store’s success is the abundance of games throughout the store. A plethora of games is incorporated throughout the store in a variety of ways to inspire more immersion in the experience. Games like the puppy scavenger hunt, for instance, challenge store visitors to find all the missing puppies hidden throughout the store encouraging more store exploration and interactivity. The different types of games all contributed to the store’s higher time spent add to cart rate—visitors spent 1000% more time in the virtual experience than American Girl’s traditional e-commerce site and demonstrated a 25% higher add to cart ratio after visiting the experience.

Want to create a unique and engaging digital experience that builds brand affinity while delivering rich content your consumers will love? Visit our website to learn more and book a demo to discover our virtual store platform: https://obsessar.com/book-a-demo/

Ralph Lauren is one of the longest-running partners of Obsess, with over 24 virtual experiences built to date. Ralph Lauren’s virtual store experiences take customers on a digital journey, blurring the lines between the physical and digital realms. In partnership with Obsess, the brand has created a digital experience that allows shoppers to explore the store from the comfort of their homes. With just a few clicks, customers can step into a virtual boutique that replicates the ambiance, layout, and aesthetics of a physical store—extending the reach of Ralph Lauren’s existing physical brand presence. 

Once inside the virtual store, customers can navigate through different sections and browse a wide range of products just as they would in a physical store. The virtual photographed environment incorporates all the intricate details of Ralph Lauren’s physical stores, creating a truly immersive experience. Shoppers can interact with digital mannequins, inspect product hotspots for a closer look, and visualize how different garments might look IRL before making a purchase.

Ralph Lauren’s virtual store experience seamlessly integrates technology into the shopping process, enhancing convenience and accessibility. Customers can make purchases directly through the virtual store that is integrated with the brand’s e-commerce site. The brand has successfully combined the best of online and in-person shopping.

Some of the virtual stores in the RL Virtual Experiences are the only way to shop online for a particular collection of clothing. Polo Factory Stores (PFS) are outlet stores that can be found around the United States and Canada, but cannot be shopped for via Ralph Lauren’s traditional e-commerce channels. The virtual store brings the in-store shopping experience to the web with a shoppable, 360-degree photographed experience that’s just like the real thing. Ralph Lauren enables any of its consumers to shop the PFS collection as its meant to be experienced—in a discovery-driven and visually-interactive way. 

Ralph Lauren’s virtual store experience is a testament to the limitless possibilities of virtual stores in the fashion industry. As the e-commerce landscape continues to evolve, other brands should embrace virtual stores which have been shown to enhance the online shopping experience for customers and brands alike. The convenience, personalization, and immersive nature of virtual stores are revolutionizing the retail landscape, creating a new era of consumer engagement.

Want to create a virtual experience for your fashion brand? Visit our website to learn more and book a demo to discover our virtual store platform: https://obsessar.com/book-a-demo/