Mytheresa Taps Obsess to Develop the First Immersive Luxury Shopping Experience for Apple Vision Pro

The finest edit in luxury is now transporting users to decadent shopping destinations, like Capri and Paris, via its multi-sensory, highly contextual visionOS app. Mytheresa has partnered with Obsess to launch Mytheresa: Immersive Luxury App for Apple Vision Pro, in alignment with the release date of Apple’s newest spatial computing device. The brand is among the first luxury fashion brands to launch on Apple Vision Pro, and it’s using the device as a new platform to launch exclusive capsule collections and curated edits.

Luxury’s New Era

As one of the first luxury platforms to embrace Apple’s new Vision Pro spatial computing device, Mytheresa is pioneering a new era in digital retail, offering customers an unparalleled shopping experience. The experience merges the tactile beauty of luxury goods with the boundless possibilities of digital innovation.

Imagine stepping into the vibrant streets of Capri or the romantic avenues of Paris, all from the comfort of your home. This is the promise of the Mytheresa app for Apple Vision Pro. Through our collaboration with Mytheresa, we’ve created hyper-realistic environments that transport users to luxury destinations around the globe. In each destination, shoppers can explore exclusive collections and curated edits tailored to the locale, whether it’s chic resort wear perfect for the beach or dazzling party attire for an evening in the city.

Adding Context to Content

Our partnership with Mytheresa goes beyond just visual aesthetics; it’s about crafting a sensory shopping journey that engages customers in a profoundly emotional way. The app introduces an immersive product carousel, allowing users to experience luxury collections within contextual environments.

The immersive carousel transforms the conventional e-commerce grid into a dynamic, engaging experience, highlighting our shared vision of blending technology with luxury retail. Every interaction within the experience is controlled via intuitive hand and eye gestures—adding to the app’s luxe, seamless interface. Likewise, the integration of Apple Pay ensures that purchases are not only secure but effortlessly convenient.

Mytheresa’s iconic yellow packaging and a new exclusive pattern, showcased in the app’s intro and outro scenes, add a touch of elegance and exclusivity that rounds out the luxury spatial shopping experience.

Bespoke Experiences for Top Customers

The Mytheresa app is not a one-time wonder but a gateway to ongoing exclusive collections and capsule launches. It’s an invitation to experience luxury in a context that celebrates the emotion and artistry behind every product.

For Mytheresa’s top customers, this will extend to personalized styling sessions, further personalizing the luxury shopping experience.

Spatial Computing for Luxury Brands and Retailers

This collaboration between Mytheresa and Apple Vision Pro is more than a step forward in digital retail—it’s a leap into a new era of luxury shopping. It’s an invitation to experience the world’s most coveted fashion in a way that’s as immersive and interactive as exploring the destinations they’re inspired by. 

The Mytheresa: Immersive Luxury App is available to download for free from the App Store for Apple Vision Pro.

Apple Vision Pro Design and Development Services

Obsess is developing highly visual, interactive and tailored shopping experiences to help luxury brands and retailers, like Mytheresa, revolutionize storytelling and engage consumers digitally like never before.

Brands can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can include virtual stores, tools to mix-and-match outfits, shop with friends or sales associates from afar—or even bring an outdoor space right into an indoor home. Apple Pay is available to implement on all Apple Vision Pro apps, enabling a seamless checkout.

If you are interested in creating an experience for Apple Vision Pro for your brand, book a demo or send a message to contact@obsessvr.com today.

Alo Yoga and Obsess Introduce “alo Sanctuary,” a Wellness-Inspired Shopping App for Apple Vision Pro

Alo Yoga, in collaboration with Obsess, has launched “alo Sanctuary,” a new visionOS app exclusively designed for Apple’s new spatial computing device, Apple Vision Pro. This app represents a significant advancement in the integration of wellness and retail, offering a first-of-its-kind shopping experience that combines high-definition, hyper realistic meditation environments with the ability to shop Alo Yoga’s premium collections in immersive, contextual 3D spaces. 

Inside the alo Sanctuary for Apple Vision Pro

alo Sanctuary leverages the advanced features of Apple Vision Pro to provide users with a shopping experience that is both immersive and innovative. The application features four hyper realistic contextual virtual environments: the beach, mountains, canyons, and jungle. Each setting is tailored to showcase Alo Yoga’s collections in Navy, Midnight Green, Espresso, and Wild Berry, respectively—allowing consumers to visualize the apparel in various outdoor settings.

The environments are enhanced with life-size, styled mannequins, offering an interactive element to the online shopping experience. The app seamlessly blends these virtualized outdoor settings into users’ physical living spaces.

Ultra High Definition Environments and Products

Products in Alo Yoga App for Apple Vision Pro, powered by Obsess

The app’s commitment to an immersive experience doesn’t stop with stunning visuals. Obsess has partnered with Alo to redefine product interaction through the introduction of life-size, styled mannequins within each environment. These mannequins, which users can rotate and interact with, offer a novel way to explore products in detail, mimicking an in-store experience in a digital realm.

Products are rendered at such high definition that a Vision Pro user could physically pull fabrics close enough to see granular weaves and textures, or decipher one spandex type from another. This level of interaction introduces a new dimension to online shopping, making it more engaging and informative.

Scheduled seasonal updates promise to keep the app’s collections and experiences fresh and engaging, encouraging users to return and explore new offerings in the ever-evolving digital sanctuary.

A Marriage of Meditation and Retail

Meditation in Alo Yoga Apple Vision Pro App, Powered by Obsess

Alo enriches the user journey by integrating elements of wellness directly into the shopping experience. Complimentary meditation exercises, once exclusive to Alo Moves, Alo’s subscription-based wellness platform, are now accessible within the app.

With over 20 different meditation sessions distributed across the environments, users can enjoy a moment of calm, fostering a holistic and soothing shopping journey. This feature underscores Alo’s dedication to promoting wellness, ensuring that users receive not just a product but an experience that nurtures the mind, body, and spirit.

Fashion’s New Era of Spatial Shopping

alo Sanctuary is paving the way for a new era in online shopping, combining immersive technology with wellness—while leveraging spatial storytelling to create deeper and more meaningful connections with their consumers. It transcends the traditional shopping experience by offering moments of tranquility and mindfulness, alongside the opportunity to engage with products in a novel and immersive manner.

The alo Sanctuary app is now available for download on the App Store, exclusively for Apple Vision Pro users.

Apple Vision Pro Design and Development Services

Obsess is developing highly visual, interactive and tailored shopping experiences to help fashion brands, like Alo Yoga, revolutionize storytelling and engage consumers digitally like never before.

Brands can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can include virtual stores, tools to mix-and-match outfits, shop with friends or sales associates from afar—or even bring an outdoor space right into an indoor home. Apple Pay is available to implement on all Apple Vision Pro apps, enabling a seamless checkout.

If you are interested in creating an experience for Apple Vision Pro for your brand, book a demo or send a message to contact@obsessvr.com today.

e.l.f. Cosmetics and Obsess Launch the Premiere Beauty Shopping App for Apple Vision Pro

e.l.f. Cosmetics has become notorious for “firsts” in the beauty industry—and their premiere app for Apple Vision Pro, developed in partnership with Obsess, is no exception. The brand has always prioritized innovative digital experiences and new technology platforms, in order to meet their consumers wherever they are.

Enter: “your best e.l.f.” for Apple Vision Pro—among the first-ever beauty shopping apps for the spatial computing device. 

“your best e.l.f.” is not just about buying beauty products; it’s an immersive journey into self-expression and relaxation. Through engaging activities and 3D product visualizations, we’ve worked with e.l.f. to blend retail therapy with self-care to render a virtual escape, which relaxes all the senses.

Enriching Narratives through Environment

Emotional, human connection plays an immense role in customer decision-making—and this is truer than ever for beauty consumers in an increasingly crowded market. Beauty brands, like e.l.f., need a way to distinguish themselves and connect to a generation of consumers who are overwhelmed with choice.

“your best e.l.f.” brings the e.l.f. community together to indulge in a deeper, more meaningful relationship with the brand through immersive storytelling, discovery-driven content and branded games. 

The app invites users to embark on a journey of self-expression and relaxation by exploring three distinct virtual environments: Camo Cove, Big Mood and Halo Glow. Each environment represents an e.l.f. Collection available for sale within the app. The environments enable users to visualize e.l.f. products and content at a higher fidelity and detail than has ever been possible with other devices. All in-app products and scenes have been modeled in 3D and rendered at a 4K display from each eye of the device.

A Life-Size Portal into the Brand’s World

Beyond shopping, the “your best e.l.f.” visionOS app serves as a sanctuary for users to engage in mindful activities. The app encourages a holistic approach to beauty, bookended by elements of well-being and creativity.

Within the app, users can engage in relaxing activities such as guided meditations, stretching exercises and an interactive Paint by Numbers game. The Paint by Numbers game results in artwork of animals, which then come to life throughout the experience. Each time that visitors return to the experience, a different animal appears—encouraging repeat visits after users take a break for a moment or for the day.

Designed for a New Era of Spatial Shopping

Leveraging the full capabilities of Apple Vision Pro, the app introduces users to a fully three-dimensional user interface navigable through intuitive hand and eye movements. The app seamlessly blends digital content with a user’s physical space. e.l.f.’s immersive experience is enhanced by progressive immersion (the ability to turn “up” or “down” the level of immersion into a digital environment), spatial audio and a checkout integration with Apple Pay. 

The partnership between e.l.f. Cosmetics and Obsess in launching one of the first beauty apps for Apple Vision Pro is more than novel; it’s a step forward for the beauty industry, altogether.

As spatial computing comes into the mainstream dialogue, and related apps become more accessible over time; immersive experiences will quickly go from a nice-to-have for beauty brands, to a necessity in order to meet consumers where they are. “your best e.l.f. reflects e.l.f.’s dedication to connect with their community on their customers’ terms.

“your best e.l.f.” is available to download for free from the App Store for Apple Vision Pro. In addition to the visionOS app, e.l.f. has partnered with Obsess to create a version of the “your best e.l.f.” experience for all Safari browser users, regardless of their device—underlining the brand’s commitment to accessibility and inclusivity.

Apple Vision Pro Design and Development Services from Obsess

Obsess is developing highly visual, interactive and tailored shopping experiences to help brands like e.l.f. Cosmetics revolutionize storytelling and engage consumers digitally like never before.

Brands can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can include virtual stores, tools to mix-and-match outfits, shop with friends or sales associates from afar—or even bring an outdoor space right into an indoor home. Apple Pay is available to implement on all Apple Vision Pro apps, enabling a seamless checkout.

If you are interested in creating an experience for Apple Vision Pro for your brand, book a demo or send a message to contact@obsessvr.com today.

J.Crew Partners with Obsess to Launch the First-Ever Virtual Closet for Apple Vision Pro

J.Crew and Obsess have launched an unprecedented virtual shopping experience: the “J.Crew Virtual Closet” app, exclusively for Apple Vision Pro aligned to the premiere launch of the new device. This groundbreaking initiative marks the first-ever fashion shopping experience to include both a virtual styling closet and the SharePlay feature on Apple’s advanced spatial computer.

A New Era of Immersive Shopping

J.Crew’s forward-thinking approach transforms the conventional shopping experience. The brand’s Virtual Closet for Apple Vision Pro allows customers to immerse themselves in a 3D shopping environment, showcasing J.Crew’s latest collections in ultra-high definition. This immersive experience, conceptualized, designed and developed by Obsess, is not just a leap in e-commerce but a whole new world of interactive shopping.

SharePlay for Digital Clienteling

The J.Crew Virtual Closet is among the first shopping apps on Apple Vision Pro to utilize SharePlay, a visionOS feature that will up-level digital clienteling as we know it. 

SharePlay includes a powerful set of features for shared experiences while on a FaceTime call through Vision Pro. The J.Crew app leverages a digitized version of a person (and their subtle facial expressions and gestures) to allow them to activate one-on-one video calls with J.Crew’s expert stylists or host group video chats to get others’ opinions on looks. When one person creates an outfit, the other person can see it—and they can react, comment and give feedback in real time. The subtlety of the persona’s interaction creates a hyperrealistic shared experience, making digital shopping feel more social than ever.

A Reimagined Clueless Closet

J.Crew’s concept takes all the promise of Cher’s closet from the 1990s film Clueless and transforms it into something actually usable for consumers—a feat that the retail industry has been seeking for quite some time.

Vision Pro users can create outfit combinations for different occasions interactively and at life-size scale. Shoppers use intuitive hand and eye movements to browse different products and looks. Apple Pay integration enables all looks to be seamlessly added to cart and purchased directly from the app.

High Definition Details

The J.Crew visionOS app offers a curated selection of products, enabling customers to scrutinize the texture and quality of materials like never before. A Vision Pro user can pull up a piece of clothing or an accessory so close to their face that they can see a product’s granular weaves, textures, folds, creases and dyes. The level of detail is even clearer than if a person was doing the same examination in real life with a naked eye.

This app also includes realistic background scenes to inspire and guide users in updating their wardrobes. For example, resort looks can be visualized within the context of a 360-degree immersive beach setting.

Why It Matters

The J.Crew Virtual Closet for Apple Vision Pro is more than just a technological advancement; it’s a portal into the next generation of fashion retail. Combining social proof, high-definition contextual visuals, personalization and easy checkout—J.Crew and Obsess have ushered in a new era of immersive shopping, blending the physical and digital worlds in a way that has never been done before.

The J.Crew Apple Vision Pro app is available to download for free from the App Store for Apple Vision Pro.

Apple Vision Pro Design and Development Services from Obsess

Obsess is developing highly visual, interactive and tailored shopping experiences to help brands like J.Crew revolutionize storytelling and engage consumers digitally like never before.

Brands can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can include virtual stores, tools to mix-and-match outfits, shop with friends or sales associates from afar—or even bring an outdoor space right into an indoor home. Apple Pay is available to implement on all Apple Vision Pro apps, enabling a seamless checkout.


If you are interested in creating an experience for Apple Vision Pro for your brand, book a demo or send a message to contact@obsessvr.com today.

Amika and Obsess Launch amikaverse on Roblox

Brooklyn-based haircare brand, amika, debuts its first Roblox experience with Obsess. The colorful, play-driven world embodies the brand’s commitment to inclusion, responsibility and sustainability, and leverages their professional credibility to highlight their salon-quality products. An ideal extension of the brand’s purpose, the amikaverse is a community-centric example of how they are meeting their newest generation of customers where they are. 

In the amikaverse, users can learn about the brand as they create and share their own digital products, engage in unique challenges and interact with other characters throughout the environment, fostering creativity and community. 

Besties That Game Together, Stay Together

The name “amika” means friend—the brand emphasizes diversity and inclusion within their experience, from the digital items to the non-playable characters (NPCs) in the games. Choosing Roblox as the end platform was a natural choice as it allows the brand to continue building their community in a social and gamified environment of more than 70 million daily active users, many of whom are young millennials and Gen Z.

Upon entering the amikaverse, visitors are invited to choose a “Bestie” character—a Stylist, a Gardener or a Recycler—to guide them through the immersive 3D experience. Each Bestie leads users into a different themed space with a corresponding custom mini game that makes it easy and fun to learn about amika. The games really contextualize how amika shows up every day in their customers’ lives. 

Stylists take you into the Salon, a mini game centered around inclusivity and product education; players can hone in on their hair expertise by addressing the diverse set of hair concerns presented by various characters, and then solving a quick puzzle. With Gardeners, users venture to the Garden challenge where they have to grow and harvest different ingredients that make up the amika products, showcasing the brand’s naturally derived ingredients in an interactive way. The Recycler path highlights the brand’s commitment to sustainability—in the Recycling space, visitors explore the amikaverse to collect pieces of recyclable materials to then combine into one of five different packaging options inspired by amika’s iconic patterns. Once users have the hair knowledge, ingredients and packaging, they can tap into their creativity and create a custom product to gift to friends within the experience. 

Self-Expression via Roblox User Generated Content

Obsess created exclusive digital wearables that users can shop for in the amikaverse to customize their avatars. As an official member of the Roblox UGC program, Obsess is able to 3D model all avatar items in a brand’s digital collection, and create custom UGCs (avatar accessories) for brands to sell on the platform.

The new amikaverse digital items include a vibrant collection of branded hair accessories, a jetpack made of hair dryers and brightly patterned hairstyles modeled after the brand’s signature packaging. These custom digital items empower self-expression and are available for players to redeem with digital coins collected in the amikaverse. 

The brand also included a digital sweepstakes, offering the first 10,000 visitors who completed the Salon challenge 10 times to receive a digital, limited-edition amika-patterned jacket to wear on the platform. 

According to Roblox, digital self-expression continues to grow in importance to Gen Z. Justine Higueras, Head of Beauty, CPG and QSR at Roblox states “hair customization and curation is more popular than ever on Roblox, and our research shows that avatar hair is the second most important element for 67% of Gen Z consumers to customize on a daily or weekly basis,” underscoring the necessity for amika’s new digital collectables. With the lower cost and ease of expression in immersive spaces, people are in a position to have fun changing up their hairstyles more often. “The opportunity for hair brands is massive on Roblox where over 70 million people connect and communicate daily, and it’s great to see experiences like amika’s that lean into the creativity of the Roblox community and the power of digital self-expression,” Higueras continues.

Virtual Stores for Roblox

Deepen engagement among brand communities and drive long-term loyalty with a Roblox virtual store experience. Obsess works with Roblox to create shopping-focused, high-fidelity virtual stores that give brands a seamless and manageable entry point onto the platform. Obsess-powered virtual stores on Roblox leverage gamification and tactical merchandising to promote purchases. We are able to 3D-ify a brand’s environment at a high fidelity and merchandise it with their digital items. 

In addition to the immersive experience on Roblox, amika and Obsess will be partnering to create a matching web-based virtual store, hosted on their e-commerce site. All Obsess-powered immersive experiences are built for cross-platform distribution, empowering brands to increase ROI and extend their virtual footprint across the web, Roblox, Apple Vision Pro and Meta Quest, and vice versa. 

To learn more about how Obsess can help your brand create a virtual world and sell products on Roblox, request a demo or email us at contact@obsessvr.com

Virtual Store Spotlight: Holiday World of J.Crew

The classic American fashion retailer, J.Crew, introduces its second Obsess-powered virtual store. With a holiday-inspired ambiance, the World of J.Crew transitions into a digital après-ski retreat. Users can navigate the Snow Lodge for the newest women’s styles and the Ski Chalet for men’s—an immersive digital expedition delving into the brand’s essence and seasonal offerings.

This immersive experience incorporates a variety of interactive elements and several rooms designed to present J.Crew’s merchandise in innovative ways. Within the Gifting Suite, users can click on gift boxes to unveil a selection of the most festive products. The Catalog Archives room is designed to offer brand enthusiasts a unique chance to test their knowledge through a branded quiz exploring the celebrated archives of J.Crew catalogs, fostering a connection with the brand’s long and storied heritage.

J Crew holiday Virtual store powered by Obsess

Dynamic animations captivate users throughout, and the scavenger hunt invites shoppers to collect J.Crew ski passes, unlocking a chance at an exclusive luxe cashmere giveaway. The Party Room provides an ideal backdrop for the brand’s festive women’s party products, highlighted in the season’s vibrant red hue. Adding an extra layer of excitement, the store features a vintage video game-style Ski Racing Game, challenging players to navigate a skier through a series of slopes obstacles. The brand’s curated selection of seasonal looks and holiday gifts is seamlessly woven into the experience, offering a fully shoppable journey.

J Crew holiday Virtual store powered by Obsess: shopping

In the prior edition, as a tribute to 40 years of American style, J.Crew engaged its community with a virtual flagship store—the J.Crew Virtual Beach House. This immersive experience showcased the brand’s products within classic-themed print rooms, ranging from the stripe room to the floral room. Users were encouraged to test their knowledge with a pop quiz and participate in a scavenger hunt to unlock access to the Secret Lighthouse, revealing exclusive content.

Looking to build a virtual flagship of your own? Book a demo with the Obsess team today.

Virtual Store Spotlight: Sephora x Cosmopolitan Gifting Suite

This holiday season, renowned Hearst publication Cosmopolitan introduces an innovative experience in collaboration with Sephora—a virtual gifting suite designed to redefine fragrance content and shopping. Whether one is seeking a scent for personal indulgence or as a sophisticated gift, this suite promises a blend of luxury and personal discovery, setting a new standard for olfactory experiences in the beauty industry.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Central to this virtual experience is the iconic Cosmopolitan quiz, expertly fashioned to reveal unique scent profiles. Shoppers are invited to engage with a series of questions, thoughtfully designed to unravel the nuances of their fragrance preferences and personal style.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Following the quiz, shoppers seamlessly transition to explore a curated selection of note-categorized, directly shoppable products housed within the suite. This assortment is thoughtfully arranged and easily navigable, ensuring a shopping experience that aligns with individual tastes and preferences of users across “floral,” “earthy and woody,” as well as “warm and spicy” notes.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Want to create an innovative and engaging digital experience that builds brand affinity while delivering a more memorable, immersive shopping experience? Book a demo to discover our platform.

Virtual Store Spotlight: Crate & Barrel Flagship for Furniture and Homeware

Crate & Barrel, the household name synonymous with exquisite furniture and homeware, has embarked on an innovative journey, breaking the barriers of traditional retail for home brands. The home goods company has launched its first-ever immersive virtual flagship store, in collaboration with Obsess. This groundbreaking initiative promises a transformative shopping experience for customers worldwide.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Inside View

The virtual store, an exact replica of Crate & Barrel’s new physical flagship store situated in the vibrant Flatiron neighborhood of New York City, transcends the limitations of conventional online shopping. Boasting a fully rendered space using Obsess’s patented 3D technology, this architectural marvel offers more than just a digital catalog. It’s a dynamic, interactive environment replete with engaging animations and personalized tools that enable customers to curate their dream living spaces.

One of the key highlights of this virtual experience is the ability for patrons to customize their own sofa sets and design their ideal living rooms. Through intuitive personalization tools, customers can visualize and tailor furniture arrangements to suit their unique preferences, transforming their visions into virtual reality.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Bouquet Customizer

Additionally, the store features an innovative option allowing customers to craft bespoke bouquets by selecting vases and botanicals from Crate & Barrel’s extensive collection. This level of customization adds a touch of personal flair, enabling individuals to infuse their spaces with a distinct personality.

Obsess has brought to life over 450 shoppable products within eight interactive room environments. From dining areas to kitchen setups, living rooms, botanical shops, and spaces dedicated to Crate & Kids, this virtual haven mirrors the versatility and richness of the physical flagship store.

“We’re excited to partner with Obsess on this groundbreaking venture, offering our online customers an unprecedented way to engage with our brand,” stated Sebastian Brauer, Senior VP of Product Design at Crate & Barrel. “This immersive tour enables our global clientele to envision and experience our new flagship in NYC, fostering creativity and inspiration in designing their ideal spaces.”

Crate & Barrel Virtual Flagship Store, powered by Obsess - Crate & Kids View

The virtual store transports visitors into a vivid, 360-degree rendition of the physical flagship at 881 Broadway, housed in a historically significant building dating back to 1868. Maintaining neoclassical columns and a volcanic ash tile wall, this homage to the city’s heritage merges seamlessly with contemporary retail innovation, creating an immersive journey through time and design.

Neha Singh, Founder and CEO of Obsess, expressed enthusiasm for the partnership, highlighting how the virtual store empowers online customers to indulge in a sensory-rich shopping escapade. “Every element and product within the environment is available for purchase, offering customers a lifelike experience that transcends the typical online shopping journey.”

Furthermore, the virtual store introduces a Design Desk, a hub for customers seeking expert guidance and design services. Visitors can engage with Crate & Barrel’s design experts virtually, in-store, or within the comfort of their homes, fostering engagement and collaborative conversations that bring their visions to fruition.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Crate & Kids View

In an era where technology merges seamlessly with retail, Crate & Barrel’s immersive virtual store stands as a testament to innovation, redefining the art of shopping and paving the way for the future of retail experiences worldwide. To explore this innovative virtual store and indulge in a truly immersive shopping experience, visit Crate & Barrel’s Virtual Flagship Store.

Looking to build a virtual flagship of your own? Book a demo with the Obsess team today.

Virtual Store Spotlight: H-E-B Grocery Holiday Home

H-E-B, the beloved Texas-based grocery chain, has launched its first-ever virtual store, transforming the way customers can now experience grocery shopping. Step into their Holiday Home to experience an immersive wonderland of flavors, recipes and holiday products that unfold through interactive features.

The experience itself takes inspiration from the warm and inviting interiors of Texas-style homes, adorned with festive decorations and a variety of products available for holiday shopping. The space is expansive, featuring multiple rooms including the Living Room, Kitchen, Coffee Nook, Den, Dining Room, and a Backyard. Upon entering, users are greeted by virtual chef avatars ready to guide shoppers through delicious recipes. An assortment of recipe pop-ups, covering appetizers, main dishes, sides and desserts, is showcased throughout the experience. Each pop-up is complemented by shoppable links, offering a seamless way to add ingredients to cart with a single click. Users can further engage in an educational adventure through incentivized game play in the form of a scavenger hunt. The interactive game unveils facts about H-E-B and its rich history. The completion of the hunt unlocks exclusive holiday deals, transforming the experience into a rewarding journey of discovery and savings. 

HEB_Virtual Grocery Store_Obsess

The virtual experience further provides the brand a platform to spotlight its philanthropic endeavors through interactive content, such as the Feast of Sharing—an annual event where free holiday meals are distributed. Concluding the virtual exploration is the Mi Tienda Patio, an exclusive room designed to envelop visitors in Mexican-inspired flavors and aromas. Here, a carefully curated collection of products and decor authentically captures the essence of this vibrant culinary tradition.

HEB_Virtual Grocery Store_Obsess

Want to create an innovative and engaging digital experience that builds brand affinity while delivering a more memorable, immersive shopping experience? Book a demo to discover our platform.

Virtual Store Spotlight: Corona Virtual Experiences

Corona is giving fans a new way to shop and engage with their brand, transporting consumers to a variety of locations with their virtual experiences. With the launch of the Virtual Clubhouse, the iconic beer brand takes users to the golf course with the chance to go to the 2023 U.S. Open as part of their PGA campaign. In the second experience, Ticket to Summer, Corona takes visitors on a fun-filled vacation, with brand ambassador Snoop Dogg, to a music festival, the beach and the ballpark—they can even take a swing on the pitch in the custom Home Run Derby game. As part of their holiday campaign, Corona launched the virtual Holiday Beach Hut, taking visitors to a sandy, sunset paradise modeled after their iconic, long-standing holiday commercial with Snoop.

Corona Virtual Clubhouse

Fans can join Corona on a golf resort with a number of amenities in the Virtual Clubhouse. Throughout the space, users can learn more about Corona’s signature products and flavors, and engage with interactive features and content–visitors can play, shop, experiment with recipes and more. 

Consumers can keep their game light and their memory sharp with the matching game out on the green for a chance to win a discount code for apparel and accessories. Visitors can then swing over to the gift shop to shop exclusive apparel and accessories in collaboration with Travis Mathew, and get tips on their golf game from pro Manolo Vega; Vega shares his expertise as a PGA Tour pro through video clips embedded in the experience. At the bar, users can learn fun Corona facts and discover their drink of choice for the season with simple summer-inspired cocktail recipes to try at home. 

Coinciding with the PGA tour, the Virtual Clubhouse features a chance for visitors to win tickets to the 2023 U.S. Open tournament. The grand prize includes four tickets to the tournament and an all expenses-paid 5-night trip to Los Angeles, along with $4,500 in spending money. Other prizes include various Corona merchandise and golf apparel.

Corona Ticket to Summer

In their Ticket to Summer Virtual Experience, Corona gives visitors the opportunity to embark on an adventure-packed vacation from three different scenes: the ballpark, the beach and out on music-festival grounds. Corona kicks off the experience with a green screen avatar of brand ambassador Snoop Dogg at the will call booth, welcoming users to the experience. Similar to the Virtual Clubhouse experience, consumers are able to shop and learn about signature Corona products and merchandise, play games and enter exclusive sweepstakes. 

For the summer experience, Corona built another custom game for users. As the official cerveza of Major League Baseball is allowing fans to get up to bat in the Home Run Derby Game and hit a home run or two on the field. 

The featured sweepstakes in the summer experience gives fans the chance to make their virtual experiences a reality with three prize bundles–with one lucky winner winning all three. In partnership with the MLB, Corona is sending one prize winner to an MLB 2023 regular season game with two tickets and limited-edition baseball hats. Prize #2 is a travel package worth $2,800 that allows the winner to jet off to a destination of their choice. The last bundle is $400 in concert cash, in collaboration with Live Nation, to be used on a show of their choice.

Corona Holiday Beach Hut

Feliz Navi-Drip it like it’s hot—for the holidays, Corona invites fans to a Christmas outing on the beach in the Holiday Beach Hut with brand ambassador Snoop Dogg, turning their famed holiday commercial into an immersive holiday experience. Visitors are taken to a palm tree-filled beach at sunset, where they can shop classic Corona products, play games, enter sweepstakes and more. 

Around the crackling, virtual bonfire consumers can purchase classic Corona products through multiple retailers such as Drizly or Instacart. Visitors can win a special discount code by playing the custom, arcade-style ornament collection game off into the sunset. Fans can get further in the holiday spirit inside the colorful string light laden beach hut. Here, visitors can watch the iconic holiday ad the experience is modeled after, create a holiday card with Snoop in the photobooth or enter the sweepstakes for a chance to win a limited-edition robe, matching Snoop Dogg, designed by Talia Coles—the creative mind behind Snoop’s iconic look in his commercial with the beer brand. 

The Corona virtual experiences are a unique and immersive experience for new and longtime fans to explore products and engage with the brand in a fun and informative way.

To learn more about how Obsess virtual stores can be used to host sweepstakes, and educate and engage consumers, contact our team at contact@obsessVR.com or book a demo.