Alo Yoga, the popular activewear brand, has launched an immersive virtual store that allows users to shop its latest collection in a 3D environment. Available on desktop, mobile and the Oculus Meta Quest 2 VR headset, the experience feels similar to shopping in real life.
Shop the brand’s diverse collection of cult-favorite products in a variety of colors and explore a plethora of motivating media. The immersive store is loaded with exclusive content to reach and engage the brand’s loyal fan base. Developing the experience in the Oculus Meta Quest headset further immersed their shoppers and added an additional element of interactivity to retail stores and publicity events.
Alo showcased their virtual store at their 2023 New York Fashion Week event, providing an escape from reality at the event. Event attendees claimed the experience to be transportive, particularly for the meditation videos on the terrace set in the mountainside—a stark contrast to the New York winter the event was hosted in IRL.
Users can access yoga, pilates and meditation classes throughout the store or head over to the beauty bar for gua sha and face yoga routines. Content previously only accessible through their paid Alo Moves platform is available for free, only in the virtual store.
One of the most unique features of the Alo Virtual Store is the virtual closet. Users can mix and match tops and bottoms from the latest collection to create their own custom looks. Once users have created a look they like, they can add it to their cart and checkout. With the e-commerce integration built into the store, the checkout process is seamless and frictionless.