The classic American fashion retailer, J.Crew, introduces its second Obsess-powered virtual store. With a holiday-inspired ambiance, the World of J.Crew transitions into a digital après-ski retreat. Users can navigate the Snow Lodge for the newest women’s styles and the Ski Chalet for men’s—an immersive digital expedition delving into the brand’s essence and seasonal offerings.
This immersive experience incorporates a variety of interactive elements and several rooms designed to present J.Crew’s merchandise in innovative ways. Within the Gifting Suite, users can click on gift boxes to unveil a selection of the most festive products. The Catalog Archives room is designed to offer brand enthusiasts a unique chance to test their knowledge through a branded quiz exploring the celebrated archives of J.Crew catalogs, fostering a connection with the brand’s long and storied heritage.
Dynamic animations captivate users throughout, and the scavenger hunt invites shoppers to collect J.Crew ski passes, unlocking a chance at an exclusive luxe cashmere giveaway. The Party Room provides an ideal backdrop for the brand’s festive women’s party products, highlighted in the season’s vibrant red hue. Adding an extra layer of excitement, the store features a vintage video game-style Ski Racing Game, challenging players to navigate a skier through a series of slopes obstacles. The brand’s curated selection of seasonal looks and holiday gifts is seamlessly woven into the experience, offering a fully shoppable journey.
In the prior edition, as a tribute to 40 years of American style, J.Crew engaged its community with a virtual flagship store—the J.Crew Virtual Beach House. This immersive experience showcased the brand’s products within classic-themed print rooms, ranging from the stripe room to the floral room. Users were encouraged to test their knowledge with a pop quiz and participate in a scavenger hunt to unlock access to the Secret Lighthouse, revealing exclusive content.
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