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Virtual Shopping Blog

How To Create A Virtual Store Using AVA, A Virtual Store Editor And Builder

Industry Insights

AVA is a self-serve CMS virtual store editor enabling brands to easily build, customize, and merchandise Obsess-powered virtual store experiences.

BLOG: VIRTUAL SHOPPING

Sustainability And Obsess Virtual Stores

Reducing environmental impact is one of the key reasons that brands choose to build virtual stores. Likewise, sustainability is of the utmost importance to Obsess—in terms of how we function day-to-day as a company, and how we choose our partners and providers.

Top 5 Features That Drive Engagement In Virtual

Virtual store features are critical to driving impactful engagement and creating deeper customer connections.

Top 3 Ways Beauty Brands Drive Engagement In Virtual Stores

See how leading brands in the beauty industry are driving customer engagement with these interactive features in their virtual stores.

The Future Of Retail: Trends In Retail Technology

Trends in the retail industry are always evolving. Today, brands are focusing on improving consumer experiences online using the latest retail technologies.

Introducing: Branded Avatars, A First-Of-Its-Kind Custom Avatar Technology By Obsess

Learn about the newest industry innovation that enables brands to create their own customized metaverse experience on their e-commerce sites: Branded Avatars.

Why Your Virtual Store Should Be Refreshed To Align With Your Marketing Calendar

Update your virtual store design regularly to increase engagement and create always-on value for your customers.

Powering Donations Through Virtual Stores

How St. Jude Children’s Research Hospital created a powerful fundraising campaign through the Obsess Virtual Store Platform.

How To Market Your Virtual Store To Scale Traffic & ROI

Tap into these essential marketing channels to drive traffic to your virtual store and increase your overall return on investment.

Increase Your Holiday Marketing ROI With Virtual Stores

Boost your sales this holiday season and learn how to increase your holiday e-commerce marketing ROI with virtual stores.

4 Ways To Cut Costs With Virtual Stores

Virtual stores provide the experience of in-store shopping without the cost of operating a storefront. Learn how to cut costs with virtual stores.

How To Use Virtual Stores To Drive Holiday Shopping

Holiday virtual experiences offer new experiential shopping formats and serve as viable sales channels for seasonal campaigns.

6 Things Gen Zers And Millennials Expect From Your E-Commerce Site

Consumer behaviors have shifted as new technologies have emerged. Here are 6 things Gen-Zers & Millennials now expect from your e-commerce site.

Top Virtual Store Use Cases

Read how 6 brands are using their virtual stores to increase engagement. Add virtual stores to your e-commerce strategy.

What Is Virtual Selling Technology?

Brands are using virtual selling technology to sell products more effectively and tap into metaverse e-commerce strategies.

Why Brands Are Developing Fortnite Experiences

Brands are leveraging Fortnite to enter the metaverse and build consumer engagement and brand awareness among a new audience.

How Fashion’s Digital 3D Assets In The Metaverse Are Helping Sustainability

The fashion industry can address its sustainability issue with 3D digital assets. Learn how digital products for retailers help sustainability initiatives.

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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual stores that drive customer engagement, purchase likelihood and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up a 3D 360 digital storefront on their websites.

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