The Ultimate Guide to Building Your Brand on Roblox

Branded experiences on Roblox are revolutionizing the way companies engage with younger, digitally-native audiences. For brands aiming to connect with the next generation, understanding and participating in this vibrant ecosystem is not just advantageous; it’s imperative. With over 70 million daily active users, Roblox presents a dynamic platform where the boundaries between gaming, social interaction and digital commerce blur—offering companies a vibrant space to engage a community of highly attentive consumers.

What Are Roblox Experiences?

At the heart of Roblox lies a diverse array of user-generated games and virtual environments, collectively known as Roblox experiences. These are not just games but immersive worlds where users can explore, create and interact. This dynamic blend of entertainment and creativity makes Roblox a unique platform for users and creators alike.

Why Brands Should Consider Roblox

Roblox presents an unparalleled opportunity for brands to engage with a vast, engaged audience. With millions of daily users, the platform offers:

  • Reach: Roblox’s massive, global user base comprises primarily Gen Z, Gen Alpha and younger millennials, providing direct access to hard-to-reach demographics that are less responsive to traditional media.
  • Engagement: The interactive nature of Roblox experiences fosters deep engagement, allowing brands to build stronger connections with their audience.
  • Innovation: Roblox is at the cutting edge of digital interaction, offering brands a space to innovate and experiment with new forms of engagement and storytelling.

Collaborating with a specialized partner like Obsess can help brands navigate Roblox’s complexities to create custom, branded experiences that resonate with audiences. By harnessing Obsess’s expertise, brands like Brooklyn-based haircare brand amika have successfully entered Roblox, offering engaging content that aligns with their brand narrative and overall marketing objectives.

Considerations When Building on Roblox

To maximize the impact of a Roblox experience, consider the following:

  1. Engagement is Key: Design your space to encourage interaction and exploration, making it memorable and shareable.
  2. Social Features Matter: Utilize Roblox’s social capabilities to promote community building and user-generated content, amplifying your brand’s reach.
  3. Stay Authentic: Ensure your Roblox presence aligns with your brand’s values and aesthetic, creating a cohesive and authentic experience.
  4. Take Advantage of UGC: Roblox allows brands to sell branded digital items for user avatars. Any avatar accessory (also called a “UGC” in Roblox) can be sold as a digital item in a brand’s Roblox experience—from clothing to shoes, handbags, hats, sunglasses, jewelry and even makeup looks and hairstyles. Once a Roblox user purchases an item, they can wear it to all Roblox experiences where other users will see their outfit, hence increasing brand awareness and encouraging others to purchase the same item from your store.

Why Build a Branded Experience on Roblox?

60% of Roblox users are Gen Z. The collection of apps on the platform enables highly engaging virtual gaming worlds, which brands can leverage to reach new audiences and increase loyalty.

Obsess works with Roblox to create shoppable, focused, high fidelity virtual stores that give brands a more seamless and manageable entry point onto the platform. While traditional Roblox worlds focus on incentivizing game play, Obsess-powered virtual stores in Roblox leverage gamification and tactical merchandising to promote purchases.

Examples of Roblox Experiences Created by Brands

Brands, such as Nike, Gucci, Forever 21 and Walmart have all created experiences in Roblox to extend their brand story to a new audience. See how these brands and more are engaging Gen Z with Roblox experiences: https://obsessar.com/blog-roblox-brand-experiences/.

How to Maximize ROI in Roblox

To maximize ROI on Roblox, brands can work with Obsess to create a data-backed store layout that encourages product sales—all based on Obsess’s 3D spatial data from over 300 other virtual stores. This is a new type of experience for the Roblox platform; one that prioritizes shopping and tactical merchandising.

Brands can also distribute their Roblox virtual store across multiple channels and devices. Every Obsess virtual store can be released across mobile and desktop on a brand’s website, plus spatial computing and VR/AR devices like Apple Vision Pro and Meta Quest.

Ready to Learn More?

Book a demo with Obsess to learn more about how to get started with building a shopping-focused Roblox experience for your brand.

Alo Yoga and Obsess Introduce “alo Sanctuary,” a Wellness-Inspired Shopping App for Apple Vision Pro

Alo Yoga, in collaboration with Obsess, has launched “alo Sanctuary,” a new visionOS app exclusively designed for Apple’s new spatial computing device, Apple Vision Pro. This app represents a significant advancement in the integration of wellness and retail, offering a first-of-its-kind shopping experience that combines high-definition, hyper realistic meditation environments with the ability to shop Alo Yoga’s premium collections in immersive, contextual 3D spaces. 

Inside the alo Sanctuary for Apple Vision Pro

alo Sanctuary leverages the advanced features of Apple Vision Pro to provide users with a shopping experience that is both immersive and innovative. The application features four hyper realistic contextual virtual environments: the beach, mountains, canyons, and jungle. Each setting is tailored to showcase Alo Yoga’s collections in Navy, Midnight Green, Espresso, and Wild Berry, respectively—allowing consumers to visualize the apparel in various outdoor settings.

The environments are enhanced with life-size, styled mannequins, offering an interactive element to the online shopping experience. The app seamlessly blends these virtualized outdoor settings into users’ physical living spaces.

Ultra High Definition Environments and Products

Products in Alo Yoga App for Apple Vision Pro, powered by Obsess

The app’s commitment to an immersive experience doesn’t stop with stunning visuals. Obsess has partnered with Alo to redefine product interaction through the introduction of life-size, styled mannequins within each environment. These mannequins, which users can rotate and interact with, offer a novel way to explore products in detail, mimicking an in-store experience in a digital realm.

Products are rendered at such high definition that a Vision Pro user could physically pull fabrics close enough to see granular weaves and textures, or decipher one spandex type from another. This level of interaction introduces a new dimension to online shopping, making it more engaging and informative.

Scheduled seasonal updates promise to keep the app’s collections and experiences fresh and engaging, encouraging users to return and explore new offerings in the ever-evolving digital sanctuary.

A Marriage of Meditation and Retail

Meditation in Alo Yoga Apple Vision Pro App, Powered by Obsess

Alo enriches the user journey by integrating elements of wellness directly into the shopping experience. Complimentary meditation exercises, once exclusive to Alo Moves, Alo’s subscription-based wellness platform, are now accessible within the app.

With over 20 different meditation sessions distributed across the environments, users can enjoy a moment of calm, fostering a holistic and soothing shopping journey. This feature underscores Alo’s dedication to promoting wellness, ensuring that users receive not just a product but an experience that nurtures the mind, body, and spirit.

Fashion’s New Era of Spatial Shopping

alo Sanctuary is paving the way for a new era in online shopping, combining immersive technology with wellness—while leveraging spatial storytelling to create deeper and more meaningful connections with their consumers. It transcends the traditional shopping experience by offering moments of tranquility and mindfulness, alongside the opportunity to engage with products in a novel and immersive manner.

The alo Sanctuary app is now available for download on the App Store, exclusively for Apple Vision Pro users.

Apple Vision Pro Design and Development Services

Obsess is developing highly visual, interactive and tailored shopping experiences to help fashion brands, like Alo Yoga, revolutionize storytelling and engage consumers digitally like never before.

Brands can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can include virtual stores, tools to mix-and-match outfits, shop with friends or sales associates from afar—or even bring an outdoor space right into an indoor home. Apple Pay is available to implement on all Apple Vision Pro apps, enabling a seamless checkout.

If you are interested in creating an experience for Apple Vision Pro for your brand, book a demo or send a message to contact@obsessvr.com today.

The Retail Technology Trends Predicted to Dominate 2024

We are only a few short days into 2024 but, as always, the retail industry is already looking toward its next evolution. While 2023 was defined by a mass awakening to the power and availability of AI and machine learning, 2024 will take these learnings and employ them at scale to deepen personalization efforts and bring customer-centricity further into the forefront. Retailers will look to create hyper-personalized, differentiated, valuable customer experiences that focus on brand memorability and meaning. Obsess predicts that 2024 retail technologies will revolve around four primary trends:

  1. The advent of spatial computing with Apple’s new Vision Pro device.
  2. A persistent growth in AI-driven personalization and predictive content.
  3. Gamification’s triumph as a necessity in online shopping.
  4. The evolution of dynamic merchandising strategies to enhance customer engagement and drive cross-selling initiatives.
Apple Vision Pro - virtual shopping experiences for brands

Retail Technology Trend Prediction #1: 2024’s newest buzz phrase will be: “spatial computing,” courtesy of Apple Vision Pro.

The new year is set to embrace the mainstream emergence of “spatial computing,” marked by Apple’s upcoming Vision Pro device. This technology—driven by enhanced processors, ultra-high definition and global network speeds—promises revolutionary immersive shopping experiences. By integrating 3D digital interfaces mirroring human interactions, spatial computing transcends conventional online shopping encounters.

The arrival of Apple Vision Pro heralds a new era by seamlessly merging virtual and physical realms through a blend of augmented reality (AR) and virtual reality (VR). This device allows products to appear life-size in a user’s physical space via AR, enabling interaction through intuitive gestures with eyes, hands and voice. Although positioned at a premium price point, it aligns naturally with brands targeting innovation or luxury customers, typically gaining traction through early app store downloads.

Over the next year and the subsequent five or so years, expect spatial computing devices and apps to gain widespread adoption—providing a more natural, intuitive, and human-centered way of engaging with technology. The emergence of Apple Vision Pro could very well draw similarities from the advent of the iPhone.

Retail Technology Trend Prediction #2: AI will continue to dominate content creation.

AI continues to hold a pivotal role in crafting highly personalized and predictive content in retail, and even more notably in e-commerce. Advanced algorithms and data analytics decode intricate consumer behaviors, enabling tailored shopping experiences. From intuitive chatbots offering real-time assistance to precise product recommendations, AI-generated content and experiences will continue to enhance engagement and satisfaction aligned to bespoke customer journeys.

Obsess, in partnership with Coresight Research, reported in Q4 2023 that immersive experiences would be a top three priority investment area for brands and retailers during the following 12 months, Within immersive experiences, data/AI-enabled content for personalization ranked as the top investment priority.

According to the report: 71% of US-based brands and retailers have already invested in data/AI-enabled content for personalization. Of these brands and retailers, 77% reported significant or moderate increases in online sales.

Retail Technology Trend Prediction #3: Gamification will go from a nice-to-have to a need-to-have in e-commerce.

In order to stay relevant in 2024: retailers will need to incorporate principles of game play into their online shopping experiences. With over 80% of consumers engaged in video games, integrating gamified shopping experiences becomes pivotal to capturing and retaining younger demographics.

Gamified shopping content will become a direct line for brands to capture the attention of Gen Z. Similar to how social media once served as the ticket to captivate millennials, branded gaming will be the gateway for businesses to connect with Gen Z and younger demographics. 

For brands and retailers to thrive in the current shopping landscape, embracing gamification as a core element of their digital approach will be crucial. Obsess has created over 300 virtual stores for brands, and the data from these stores proves that when brands add gamification into their virtual shopping experiences; they increase shoppers’ likelihood to add to cart by 10X, compared to when they do not include the feature at all.

Templated virtual stores - drag and drop products

Retail Technology Trend Prediction #4: Dynamic merchandising will elevate customer engagement.

Online retail strategies in 2024 will lean toward more dynamic merchandising, emboldened by data-driven insights and AI-driven analytics. Digital marketplaces will adeptly adjust product displays and content in real-time to show a wider, yet more tailored, assortment. These immersive displays will not only increase engagement and retention, but they will also unlock new opportunities for cross-sells and up-sells.

Virtual stores are types of immersive 3D experiences that harness spatial analytics, enabling the continuous fine-tuning of shopping environments using live data. Similar to physical store setups, virtual store managers can analyze browsing and buying patterns by rearranging products in diverse sections of the 3D space efficiently and cost-effectively. 

Crate & Barrel Virtual Flagship Store, powered by Obsess - Inside View

2024 promises to redefine the retail technology landscape with:

  • Apple Vision Pro leading spatial computing advancements.
  • AI’s continued dominance in crafting hyper-personalized content.
  • The imperative integration of gaming principles into online shopping.
  • Dynamic merchandising strategies that enhance engagement and cross-sells in e-commerce.

Brands and retailers that embrace these trends will cement their roles as critical players in the next generation of online shopping.

Insights into Immersive Experiences in Retail, based on a 2023 Survey

In the rapidly evolving world of retail, the integration of immersive experiences has emerged as a pivotal strategy to captivate and engage consumers. In Q4 2023, Obsess partnered with Coresight Research to conduct a study of 150 retail decision-makers, which sought to understand how retailers are thinking about immersive experiences—including how they are prioritizing investments, and which types of results they are seeing.

The full report is available to download for free here.

55% of brands and retailers will increase investment in immersive experiences in the next three years, according to Obsess and Coresight Research.

The report’s findings forecast the AR market to soar to $31.3 billion by 2027. Meanwhile, the VR market, though smaller, is set for significant growth, projected to escalate from $12.9 billion in 2023 to $20.7 billion by 2027. The growth rate of VR is notably 1.5 times greater than that of AR, highlighting a compelling trend in technological advancement and consumer adoption.

However, what makes this growth even more compelling is the insight derived from the survey conducted among industry respondents. More than half of all surveyed brands and retailers indicated that they would increase their investment in immersive experiences during the next three years. Likewise, an overwhelming 86% of respondents indicated a definite intent to increase their investment in immersive experiences over the next 10 years.

This high planned adoption rate within the next few years highlights an urgency around investing in immersive experiences. Despite economic challenges, surveyed brands and retailers have signaled that they will continue to invest in immersive experiences, emphasizing the value that companies believe they stand to gain from investing in this area.

88% of brands and retailers boosted sales with virtual stores, according to Obsess and Coresight Research.

Immersive experiences encompass a wide spectrum—from virtual stores and VR/AR-enabled try-on to AI-driven content for personalization and social shopping.

The impact of virtual stores is tangible, with an impressive 88% uplift in sales after investing in virtual stores. Likewise, brands partnering with Obsess witness up to 10X longer session times in virtual stores compared to traditional e-commerce platforms.

Stats about virtual store performance, based on a survey conducted by Obsess and Coresight research.

The survey identified seven types of immersive experiences, with four emerging as front-runners in revolutionizing consumer engagement within retail.

Interestingly, virtual try-on, virtual fashion shows/events, and livestreaming are already well-established immersive experiences in the market. The remaining four—virtual stores, gamified shopping experiences, social shopping, and data/AI-enabled content for personalization—are gaining traction among brands and retailers as innovative avenues to boost sales and enrich consumer interactions.

The survey delved into the considerations that companies planning to invest in each type of immersive experience deemed most critical within the upcoming 12 months. Notably:

  1. Virtual Stores and Gamified Shopping Experiences: Retailers prioritize a seamless user experience, with a “user-friendly interface” ranking high. Additionally, the importance of “mobile responsiveness” underscores the shift towards catering to mobile-savvy consumers.
  2. Data/AI-enabled Content for Personalization: Companies emphasize tailored engagement, leveraging data insights for personalization. Notably, “data analytics and insights” top the list for virtual stores, signaling a shift towards leveraging consumer behavior data, similar to the approach used in physical stores.
  3. Social Shopping: Cost emerges as a critical factor, potentially attributed to expenses related to creator-generated content, celebrity endorsements, and user-community activities.

These insights underscore a strategic shift in how retailers perceive and approach immersive experiences. Beyond the technological novelty, companies prioritize aspects that directly impact consumer engagement and satisfaction, aiming to minimize friction and enhance the overall experience.

The report illuminates the evolving landscape of immersive experiences in retail, offering a roadmap for businesses aiming to navigate and harness the potential of new technologies. The integration of immersive experiences into retail is not merely a trend but a strategic imperative, aligning with the evolving preferences of modern consumers. As businesses invest in these technologies, they aim to not only boost sales but also glean invaluable insights into consumer behavior, enabling more informed marketing strategies and innovative approaches to store layout and inventory management.

Download the full report here.

Virtual Store Spotlight: Holiday World of J.Crew

The classic American fashion retailer, J.Crew, introduces its second Obsess-powered virtual store. With a holiday-inspired ambiance, the World of J.Crew transitions into a digital après-ski retreat. Users can navigate the Snow Lodge for the newest women’s styles and the Ski Chalet for men’s—an immersive digital expedition delving into the brand’s essence and seasonal offerings.

This immersive experience incorporates a variety of interactive elements and several rooms designed to present J.Crew’s merchandise in innovative ways. Within the Gifting Suite, users can click on gift boxes to unveil a selection of the most festive products. The Catalog Archives room is designed to offer brand enthusiasts a unique chance to test their knowledge through a branded quiz exploring the celebrated archives of J.Crew catalogs, fostering a connection with the brand’s long and storied heritage.

J Crew holiday Virtual store powered by Obsess

Dynamic animations captivate users throughout, and the scavenger hunt invites shoppers to collect J.Crew ski passes, unlocking a chance at an exclusive luxe cashmere giveaway. The Party Room provides an ideal backdrop for the brand’s festive women’s party products, highlighted in the season’s vibrant red hue. Adding an extra layer of excitement, the store features a vintage video game-style Ski Racing Game, challenging players to navigate a skier through a series of slopes obstacles. The brand’s curated selection of seasonal looks and holiday gifts is seamlessly woven into the experience, offering a fully shoppable journey.

J Crew holiday Virtual store powered by Obsess: shopping

In the prior edition, as a tribute to 40 years of American style, J.Crew engaged its community with a virtual flagship store—the J.Crew Virtual Beach House. This immersive experience showcased the brand’s products within classic-themed print rooms, ranging from the stripe room to the floral room. Users were encouraged to test their knowledge with a pop quiz and participate in a scavenger hunt to unlock access to the Secret Lighthouse, revealing exclusive content.

Looking to build a virtual flagship of your own? Book a demo with the Obsess team today.

Virtual Store Spotlight: Sephora x Cosmopolitan Gifting Suite

This holiday season, renowned Hearst publication Cosmopolitan introduces an innovative experience in collaboration with Sephora—a virtual gifting suite designed to redefine fragrance content and shopping. Whether one is seeking a scent for personal indulgence or as a sophisticated gift, this suite promises a blend of luxury and personal discovery, setting a new standard for olfactory experiences in the beauty industry.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Central to this virtual experience is the iconic Cosmopolitan quiz, expertly fashioned to reveal unique scent profiles. Shoppers are invited to engage with a series of questions, thoughtfully designed to unravel the nuances of their fragrance preferences and personal style.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Following the quiz, shoppers seamlessly transition to explore a curated selection of note-categorized, directly shoppable products housed within the suite. This assortment is thoughtfully arranged and easily navigable, ensuring a shopping experience that aligns with individual tastes and preferences of users across “floral,” “earthy and woody,” as well as “warm and spicy” notes.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Want to create an innovative and engaging digital experience that builds brand affinity while delivering a more memorable, immersive shopping experience? Book a demo to discover our platform.

Virtual Store Spotlight: Crate & Barrel Flagship for Furniture and Homeware

Crate & Barrel, the household name synonymous with exquisite furniture and homeware, has embarked on an innovative journey, breaking the barriers of traditional retail for home brands. The home goods company has launched its first-ever immersive virtual flagship store, in collaboration with Obsess. This groundbreaking initiative promises a transformative shopping experience for customers worldwide.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Inside View

The virtual store, an exact replica of Crate & Barrel’s new physical flagship store situated in the vibrant Flatiron neighborhood of New York City, transcends the limitations of conventional online shopping. Boasting a fully rendered space using Obsess’s patented 3D technology, this architectural marvel offers more than just a digital catalog. It’s a dynamic, interactive environment replete with engaging animations and personalized tools that enable customers to curate their dream living spaces.

One of the key highlights of this virtual experience is the ability for patrons to customize their own sofa sets and design their ideal living rooms. Through intuitive personalization tools, customers can visualize and tailor furniture arrangements to suit their unique preferences, transforming their visions into virtual reality.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Bouquet Customizer

Additionally, the store features an innovative option allowing customers to craft bespoke bouquets by selecting vases and botanicals from Crate & Barrel’s extensive collection. This level of customization adds a touch of personal flair, enabling individuals to infuse their spaces with a distinct personality.

Obsess has brought to life over 450 shoppable products within eight interactive room environments. From dining areas to kitchen setups, living rooms, botanical shops, and spaces dedicated to Crate & Kids, this virtual haven mirrors the versatility and richness of the physical flagship store.

“We’re excited to partner with Obsess on this groundbreaking venture, offering our online customers an unprecedented way to engage with our brand,” stated Sebastian Brauer, Senior VP of Product Design at Crate & Barrel. “This immersive tour enables our global clientele to envision and experience our new flagship in NYC, fostering creativity and inspiration in designing their ideal spaces.”

Crate & Barrel Virtual Flagship Store, powered by Obsess - Crate & Kids View

The virtual store transports visitors into a vivid, 360-degree rendition of the physical flagship at 881 Broadway, housed in a historically significant building dating back to 1868. Maintaining neoclassical columns and a volcanic ash tile wall, this homage to the city’s heritage merges seamlessly with contemporary retail innovation, creating an immersive journey through time and design.

Neha Singh, Founder and CEO of Obsess, expressed enthusiasm for the partnership, highlighting how the virtual store empowers online customers to indulge in a sensory-rich shopping escapade. “Every element and product within the environment is available for purchase, offering customers a lifelike experience that transcends the typical online shopping journey.”

Furthermore, the virtual store introduces a Design Desk, a hub for customers seeking expert guidance and design services. Visitors can engage with Crate & Barrel’s design experts virtually, in-store, or within the comfort of their homes, fostering engagement and collaborative conversations that bring their visions to fruition.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Crate & Kids View

In an era where technology merges seamlessly with retail, Crate & Barrel’s immersive virtual store stands as a testament to innovation, redefining the art of shopping and paving the way for the future of retail experiences worldwide. To explore this innovative virtual store and indulge in a truly immersive shopping experience, visit Crate & Barrel’s Virtual Flagship Store.

Looking to build a virtual flagship of your own? Book a demo with the Obsess team today.

Virtual Store Spotlight: H-E-B Grocery Holiday Home

H-E-B, the beloved Texas-based grocery chain, has launched its first-ever virtual store, transforming the way customers can now experience grocery shopping. Step into their Holiday Home to experience an immersive wonderland of flavors, recipes and holiday products that unfold through interactive features.

The experience itself takes inspiration from the warm and inviting interiors of Texas-style homes, adorned with festive decorations and a variety of products available for holiday shopping. The space is expansive, featuring multiple rooms including the Living Room, Kitchen, Coffee Nook, Den, Dining Room, and a Backyard. Upon entering, users are greeted by virtual chef avatars ready to guide shoppers through delicious recipes. An assortment of recipe pop-ups, covering appetizers, main dishes, sides and desserts, is showcased throughout the experience. Each pop-up is complemented by shoppable links, offering a seamless way to add ingredients to cart with a single click. Users can further engage in an educational adventure through incentivized game play in the form of a scavenger hunt. The interactive game unveils facts about H-E-B and its rich history. The completion of the hunt unlocks exclusive holiday deals, transforming the experience into a rewarding journey of discovery and savings. 

HEB_Virtual Grocery Store_Obsess

The virtual experience further provides the brand a platform to spotlight its philanthropic endeavors through interactive content, such as the Feast of Sharing—an annual event where free holiday meals are distributed. Concluding the virtual exploration is the Mi Tienda Patio, an exclusive room designed to envelop visitors in Mexican-inspired flavors and aromas. Here, a carefully curated collection of products and decor authentically captures the essence of this vibrant culinary tradition.

HEB_Virtual Grocery Store_Obsess

Want to create an innovative and engaging digital experience that builds brand affinity while delivering a more memorable, immersive shopping experience? Book a demo to discover our platform.

Virtual Store Spotlight: Babylist Beverly Hills Showroom

In a bid to revolutionize the baby registry experience, Babylist introduced their latest virtual experience—a replica of their Beverly Hills showroom. This two-floor, multi-room photorealistic store introduces a host of interactive features designed to enhance the registry creation process. 

A standout highlight of the experience is the interactive map, designed to guide users through its extensive layout. As users navigate through the store, the progress bar advances to visually mark their journey through different sections, ensuring an intuitive and engaging experience. Upon entering, visitors have the opportunity to schedule in-person appointments, as well as the chance to take part in a sweepstakes for a $500 gift card.

The extensive range of products range from Apparel, Sleep and Travel categories, all accompanied by detailed product descriptions. Shoppers have the convenience of adding these items directly to their registries, streamlining the overall experience. What distinguishes this shopping journey is the social media integration. Throughout the store, users will find strategically placed YouTube How-To tutorials and captivating TikTok videos, spotlighting trending products and influencers.

Babylist Virtual Store: Products and Social Media Integration

The experience further elevates visitor interactions with gamification. For soon-to-be parents, the AI-driven “Baby Name Generator” is a tool that assists in the quest for the perfect baby name. “Guess The Price” is quiz that engages users by determining their level of Babylist expertise. Players are given one change to accurately guess product prices, while also giving them the convenience of adding the same products directly to their registry.

Babylist Virtual Store: Gamification

Looking to create an innovative and engaging digital experience that builds brand affinity while delivering a more memorable, gamified shopping experience? Book a demo!