How a Men’s Luxury Fragrance Brand Drove Long-Term Shopper Loyalty
Discover how this Men's Fragrance Brand obtained first-party data at an average 70% email opt-in rate with their virtual store.
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We’ve partnered with the world’s leading brands and retailers to create more than 400 AI-powered virtual stores and experiences.
IMPACT
GROW CUSTOMER ENGAGEMENT
140M+
Consumer interactions in Obsess-powered virtual stores
DRIVE BRAND EQUITY & LOYALTY
10X
Higher time spent than traditional e-commerce for a leading Consumer Goods Brand
TAP INTO FIRST PARTY DATA
70%
Email + SMS opt-in rate in the virtual store for a Luxury Men’s Grooming Brand
IMPACT
GROW CUSTOMER ENGAGEMENT
140M+
Consumer interactions in Obsess-powered virtual stores
DRIVE BRAND EQUITY & LOYALTY
10X
Higher time spent than traditional e-commerce for a leading Consumer Goods Brand
TAP INTO FIRST PARTY DATA
70%
Email + SMS opt-in rate in the virtual store for a Luxury Men’s Grooming Brand
IMMERSIVE SHOPPING SOLUTIONS
VIRTUAL RETAIL SOLUTIONS
Virtual Stores for Web & Mobile
Reimagine e-commerce with gamified, interactive 3D shopping experiences.
Obsess creates shoppable, CGI-rendered virtual stores for brands in every industry—fashion, beauty, CPG, home and more. Create immersive retail experiences for consumers.
VIRTUAL RETAIL SOLUTIONS
VR/AR for Brand Marketing
Make your brand more memorable with unique brand experiences.
Virtual reality in retail enhances brand experiences. Transform storytelling and bolster brand equity by transporting shoppers into high-fidelity virtual worlds with immersive content and interactive features.
VIRTUAL RETAIL SOLUTIONS
Roblox Brand Partnerships
Connect with a mass audience of young, engaged consumers.
While traditional Roblox worlds focus on incentivizing game play, Obsess-powered virtual stores for Roblox leverage gamification and tactical merchandising to promote purchases—giving brands a seamless, manageable entry point onto the platform.
VIRTUAL RETAIL SOLUTIONS
Spatial Computing Development Services
Enter the new era of spatial computing with Apple Vision Pro apps.
Obsess designs and develops highly immersive, ultra-high fidelity, branded, interactive shopping experiences for Apple Vision Pro. Obsess developed the first-ever fashion, beauty and luxury shopping apps for the device.
VIRTUAL RETAIL SOLUTIONS
Virtual Holiday Experiences
Extend ROI of holiday campaigns and stand out with fantastical environments.
Fuel holiday gifting and elevate campaigns with immersive virtual holiday stores and engaging virtual pop-up experiences that deepen connections and give shoppers a singular, interactive location to explore content, research products and purchase gifts.
TESTIMONIALS
It takes five to seven touchpoints with the American Girl brand before a customer makes a purchase. That’s why having rich virtual content is worth investing in…it adds another interactive element to our brand.
Debbie Haag, Vice President of Marketing
We want to help our customers dream up their perfect space wherever they are, and this virtual store allows them to find everything from tableware to furniture, lighting, décor and more.
Sebastian Brauer, SVP of Product Design
Roblox is a natural place for us to continue building our community. It’s an ideal extension of our brand purpose, and a prime example of how we’re meeting our next-gen consumers where they are.
Shannon Otto, Senior Director of Consumer Engagement
The Virtual Experience Platform
VIRTUAL STORE USE CASES
Virtualized Retail Storefronts
Scale the presence of brick-and-mortar locations and amplify reach with shoppable, 360 virtual versions of retail stores. Meet shoppers wherever they are.
Virtual Showrooms
Empower internal buyers and wholesalers to virtually explore collections. Create a digital-first buying strategy to expand global operations and educate wholesale and internal buyers.
Virtual Flagship Stores
Build brand equity and create always-on engagement with interactive, photorealistic virtual flagships that push the boundaries on creativity and fantastical architecture.
Virtual Pop-up Shops
Extend ROI of pop-up activations and maximize reach and timing. Virtual pop-ups complement IRL pop-ups to deliver an omnichannel experience.
Virtual Catalogs
Enhance commercial product sales with 3D visualization and interactive customization. Consumers are able to see products in the context of their own needs.
VIRTUAL STORE USE CASES
Virtualized Retail Storefronts
Scale the presence of brick-and-mortar locations and amplify reach with shoppable, 360 virtual versions of retail stores. Meet shoppers wherever they are.
Virtual Pop-up Shops
Extend ROI of pop-up activations and maximize reach and timing. Virtual pop-ups complement IRL pop-ups to deliver an omnichannel experience.
Virtual Flagship Stores
Build brand equity and create always-on engagement with interactive, photorealistic virtual flagships that push the boundaries on creativity and fantastical architecture.
Virtual Showrooms
Empower internal buyers and wholesalers to virtually explore collections. Create a digital-first buying strategy to expand global operations and educate wholesale and internal buyers.
Virtual Catalogs
Enhance commercial product sales with 3D visualization and interactive customization. Consumers are able to see products in the context of their own needs.
CASE STUDIES
How a Prestige Beauty Brand Redefined Relevance and Boosted Sales
This Prestige Beauty Brand's repositioning strategy resulted in a 35% increase in average order value compared to their e-commerce site.
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How a Premium Appliance Brand Increased Consumer Confidence, Fueling Purchases
Learn how this Premium Appliance Brand increased revenue by 2X per session through enhanced product education.
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How a Gen Z Beauty Brand Created a High-Engagement Digital Landscape
Download to see how this beloved Gen Z Beauty Brand increased session duration by 204% compared to their e-commerce site.
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How a Lifestyle Fashion Brand Boosted Engagement and Product Discovery
Learn how this Lifestyle Fashion Brand connected with their digital audience, resulting in a 71% average engagement rate.
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Discover How K18 Effectively Distinguished Themselves in a Hyper-Competitive Market
Captivating their audience offline and online, K18's Virtual Magic Science Bus facilitated a 70% engagement rate at launch.
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Discover How NEOSTRATA Guided Shoppers in their Buyer Journey
Kenvue/Johnson & Johnson brand, NEOSTRATA, engaged shoppers for an average 8+ minutes in their Virtual Experience.
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How a Luxury Fashion Brand Created Always-On Engagement
See how this Luxury Fashion Brand built brand equity and increased average order value by 26%+ with their virtual stores.
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How a Global CPG Brand Drove Product Discovery & Education
Learn how a Global CPG Brand increased conversion rate from total visitors by 13% with their immersive virtual store.
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How a Global Toy Brand Increased Time Spent & Engagement through Gamification
This Global Toy Brand increased their add-to-cart rate by 25% through meaningful, gamified engagement and immersive storytelling.
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INTERNATIONALIZATION
The Obsess platform contains built-in internationalization functionality, intended to help efficiently scale your business globally. We’ve created virtual stores in 45+ countries with over 30 languages supported. Our customers use our technology to drive demand in new markets as they grow.
The Obsess platform contains built-in internationalization functionality, intended to help efficiently scale your business globally. We’ve created virtual stores in 45+ countries with over 30 languages supported. Our customers use our technology to drive demand in new markets as they grow.
PLATFORM & FEATURES
AI-Powered Content
Amplify creativity and empower personalization with AI-powered features such as virtual assistants, games, personalized quizzes and dynamic merchandising.
Gamified Experiences
Custom branded gamification and personalized quizzes amplify engagement in virtual experiences and encourage loyalty. Captivate and connect with consumers on a deeper level.
E-commerce Integration
Seamlessly integrate your e-commerce site, including cart functionality, and other third-party tools—from Virtual Try-Ons to SMS Marketing and Live Chat.
Data Visualization
Track real-time customer behavioral and spatial data from your virtual store using our data visualization platform, tailored specifically for your brand’s goals.
Interactive Customization
Empower shoppers to interact with 3D products and visualize a custom set to fit to their needs. Personalize shopping experiences using product customizers.
Cross Platform Accessibility
Enable customers to access your brand in 3D across platforms, devices and product types—on web, mobile, Roblox, Apple Vision Pro and Meta Quest.
AI-Powered Content
Amplify creativity and empower personalization with AI-powered features such as virtual assistants, games, personalized quizzes and dynamic merchandising.
E-commerce Integration
Seamlessly integrate your e-commerce site, including cart functionality, and other third-party tools—from Virtual Try-Ons to SMS Marketing and Live Chat.
Interactive Customization
Empower shoppers to interact with 3D products and visualize a custom set to fit to their needs. Personalize shopping experiences using product customizers.
Gamified Experiences
Custom branded gamification and personalized quizzes amplify engagement in virtual experiences and encourage loyalty. Captivate and connect with consumers on a deeper level.
Data Visualization
Track real-time customer behavioral and spatial data from your virtual store using our data visualization platform, tailored specifically for your brand’s goals.
Cross Platform Accessibility
Enable customers to access your brand in 3D across platforms, devices and product types—on web, mobile, Roblox, Apple Vision Pro and Meta Quest.
IN THE NEWS
What to Know about Virtual Stores
How Neha Singh Sold Alo and American Girl on Virtual
Elizabeth Arden Uses Generative AI in Virtual Store
Retailers are Gamifying Shopping with Virtual
70% of Virtual Store Visitors Have Made Purchases
34 Retail-Tech Power Players Changing Shopping Trends
Brands Are Already Making Millions in the Metaverse
Crocs On Its Vision of Virtual Holiday Shopping
93% of Leading Retailers Are Planning to Increase Investments in Immersive Experiences
According to a study of 150 retail decision makers, immersive experiences in retail such as virtual stores are a top three investment priority. 88% of U.S. brands that have already invested reported an increase in total sales. Download to learn more.
BLOG: VIRTUAL SHOPPING
eTail West 2025: Top Insights for Retailers
The Obsess team attended eTail Palm Springs 2025, where industry leaders gathered to explore the future of digital innovation, customer...
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Everything You Need to Know About Real-Time 3D Experiences
As digital engagement evolves, retailers are turning to game-like experiences to create more immersive environments for consumers. Brands like Benefit...
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The Personalization Playbook: How Brands Can Lead in 2025
In today’s fast-moving and competitive retail landscape, personalization is no longer a luxury—it’s an expectation. Shoppers demand more than just...
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NRF 2025 Recap: Key Insights for Retailers in the AI Era
This week, the Obsess team attended the National Retail Federation’s NRF 2025 in New York City—a hub of innovation and...
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Meet Andee Olson, the Chief Operating Officer at Obsess
As part of the second edition of our "Meet the Leadership" series, we’re excited to introduce Andee Olson, Chief Operating...
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Why Roblox is a MUST for your 2025 Planning
As brands look to future-proof their marketing strategies, Roblox has emerged as a game-changing platform for engaging a new audience....
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What Brands Need to Know About Developing on Roblox
Roblox experiences have become the go-to for brands searching to target young consumers in new and exciting ways—the interactive and...
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e.l.f. Cosmetics Launches Virtual Luxe Lounge Exclusively for Loyalty Members
Known as an innovator in the beauty industry, e.l.f. Cosmetics is constantly pushing the boundaries on digital innovation and leaning...
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Tycoon-Style Games on Roblox for Brand Engagement
It’s no surprise that Roblox has become one of the top platforms for brands looking to expand their digital presence—with...
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New in Immersive Retail: Amazon Launches Virtual Stores
Tech-giant and e-commerce leader, Amazon, recently ventured into the immersive retail space with the launch of Amazon Beyond, the company’s...
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OBSESSED? LET’S TALK.
Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.
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© 2024 Obsess, Inc. all rights reserved.
Solutions
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Resources
Social
Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.
© 2024 Obsess, Inc. all rights reserved.