Obsess virtual stores help brands and retailers transform their brand storytelling.

The leading virtual store platform

Obsess has launched 300+ AI-powered VR shopping experiences for brands in fashion, beauty, luxury, home, CPG and more, using patented 3D technology. We develop interactive, branded virtual stores on web, mobile, Roblox, Meta Quest and Apple Vision Pro.

Obsess virtual stores for fashion brands and retailers.
Virtual Fashion Stores

Apparel and accessories brands are transforming their digital experience with innovative virtual fashion shops that bring together the best of online and in-store shopping, generating measurable engagement and facilitating greater product discovery.

Obsess virtual stores for Beauty brands and retailers.
Virtual Beauty Stores

Through advanced beauty technology, the biggest cosmetics and skincare brands have established unique, revenue-generating, branded, virtual worlds to tell their story, boosting consumer engagement and increasing brand loyalty.

Obsess virtual stores for CPG and consumer brands and retailers.
Virtual Consumer Goods Stores

CPG and grocery brands are creating contextual, immersive environments to shop and discover products—driving increased brand engagement. Enable shoppers to purchase seamlessly through multi-retailer checkout in virtual CPG stores.

Obsess virtual stores and experiences and Media & Entertainment brands and companies.
Virtual Media Stores

Media and entertainment brands are tapping into a new sponsorship format, and elevating merchandising for branded products through innovative, fan-centric virtual media stores that extend community engagement.

We’ve partnered with the world’s leading brands and retailers to create more than 300 AI-powered virtual stores and experiences.


By launching our virtual store, we are truly operating as an omnichannel business to bring our customers rich and immersive experiences whenever and wherever they meet the brand.

Corinne Suchy, Chief Growth & Technology Officer

It takes five to seven touchpoints with the American Girl brand before a customer makes a purchase. That’s why having rich virtual content is worth investing in…it adds another interactive element to our brand.

Debbie Haag, Vice President of Marketing

People are looking for more than just products on a shelf. They want to learn about our brand’s story, the narrative. That’s what we’ve built with Obsess.

Giovanni Zaccariello, SVP of Global Visual Experience

Virtual Store Spotlight

Virtual stores are VR shopping experiences that enable brands to further engage shoppers through immersive content and interactive features. Learn more about the virtual stores Obsess has launched.



© 2024 Obsess, Inc. all rights reserved.


Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.

© 2024 Obsess, Inc. all rights reserved.