Obsess has been acquired by Infinite Reality. Learn more [here](https://www.theinfinitereality.com/news/infinite-reality-enters-into-definitive-agreement-to-acquire-virtual-shopping-platform-obsess).
Obsess has been acquired by Infinite Reality.
Learn more [here](https://www.theinfinitereality.com/news/infinite-reality-enters-into-definitive-agreement-to-acquire-virtual-shopping-platform-obsess).

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Virtual Shopping Blog

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ETail West 2025: Top Insights For Retailers

Obsess attended eTail West 2025, where industry leaders explored innovation, customer experience and retail’s future—get the top insights.

BLOG: VIRTUAL SHOPPING

E.l.f. Cosmetics Launches Virtual Luxe Lounge Exclusively For Loyalty Members

Unlock e.l.f. Beauty’s latest loyalty endeavor, an exclusive Virtual Luxe Lounge for members to shop and earn rewards.

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Benefit Sets A New Standard For Gaming-Inspired Commerce With Virtual Benemart

Browse the aisles of Benefit’s Virtual Benemart to uncover how the brand connected with next generation shoppers through gamification.

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Sam’s Club Lights Up The Holidays With Virtual Shopping Experience 

Step into Sam’s Club’s virtual winter village to explore how the membership-only big box retailer is encouraging gifting for everyone.

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Virtual Store Spotlight: Dogtopia Virtual World

Dogtopia revolutionizes the pet care industry with an interactive virtual world that highlights wellness & their service-focused offerings for pet parents.

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Virtual Store Spotlight: Orange Virtual Home

Orange redefines the online electronics shopping journey for telecommunications brands with their Obsess-powered virtual store.

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Mytheresa Taps Obsess To Develop The First Immersive Luxury Shopping Experience For Apple Vision Pro

Mytheresa partners with Obsess to launch the premiere luxury shopping app on Apple Vision Pro, Mytheresa: Immersive Luxury.

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Alo Yoga And Obsess Introduce “alo Sanctuary,” A Wellness-Inspired Shopping App For Apple Vision Pro

Alo Yoga and Obsess have launched "alo Sanctuary," a new visionOS app for Apple’s new spatial computing device, Apple Vision Pro.

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E.l.f. Cosmetics And Obsess Launch The Premiere Beauty Shopping App For Apple Vision Pro

e.l.f. Cosmetics partners with Obsess to launch the premiere beauty shopping app for Apple Vision Pro, "your best e.l.f.".

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J.Crew Partners With Obsess To Launch The First-Ever Virtual Closet For Apple Vision Pro

J.Crew partnered with Obsess to launch their first visionOS app, J.Crew's Virtual Closet exclusively for Apple Vision Pro.

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Amika And Obsess Launch Amikaverse On Roblox

Haircare brand, amika launches a play-driven, community-centric brand experience on Roblox, in partnership with Obsess.

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Virtual Store Spotlight: Holiday World Of J.Crew

With a holiday-inspired ambiance, the World of J.Crew immersive experience transitions into a digital après-ski retreat.

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Virtual Store Spotlight: Sephora X Cosmopolitan Gifting Suite

Sephora and Cosmopolitan launched a virtual gifting suite to redefine the fragrance shopping journey in collaboration with Obsess.

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Crate & Barrel Debuts Virtual Reimagination Of NYC Flagship

Discover how Crate & Barrel transcended traditional online furniture & homeware retail with a virtual reimagination of their NYC flagship.

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Virtual Store Spotlight: H-E-B Grocery Holiday Home

H-E-B launches its first immersive grocery shopping experience: a virtual store featuring avatars and incentivized gamification.

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Virtual Store Spotlight: Corona Virtual Experiences

Corona's virtual experiences engage consumers with branded content & custom games, such as the Home Run Derby and Ornament Collection game.

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Virtual Store Spotlight: Babylist Beverly Hills Showroom

In a bid to revolutionize the baby registry experience, Babylist introduced their latest virtual experience that leverages gamification.

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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.

© 2024 Obsess, Inc. all rights reserved.