Obsess has been acquired by Infinite Reality. Learn more [here](https://www.theinfinitereality.com/news/infinite-reality-enters-into-definitive-agreement-to-acquire-virtual-shopping-platform-obsess).
Obsess has been acquired by Infinite Reality.
Learn more [here](https://www.theinfinitereality.com/news/infinite-reality-enters-into-definitive-agreement-to-acquire-virtual-shopping-platform-obsess).
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Enhancing B2B Commerce with Virtual Catalogs

Interactive virtual catalogs have emerged as a game-changer for B2B product sales—shortening the sales cycle by informing decision making and reducing the need for door-to-door travel. Through virtual reality, B2B companies are able to enhance the sales process by virtually showcasing products in the context of their consumer’s needs through personalization and visualization. 

Personalization Through Interactivity & Product Customization 

Virtual catalogs highlight products in the context of their consumer’s needs by seamlessly incorporating interactivity to promote customization and personalization for product offerings, enriching the sales process for commercial products. Through interactive interfaces, clients can configure products, explore different specifications and visualize how solutions can be tailored to meet their specific needs—encouraging users to make the experience their own.

With customization features, users are able to create personalized orders by adding their brand logo onto products or by mix-and-matching different product categories to find an ideal set. From workwear to commercial furnishing, customization capabilities streamline the sales process, and empower clients to make informed decisions based on precise demonstrations of how products or services align with their unique requirements.

Product Education: Contextualization and Content

Using 3D visual contextualization and embedding educational content enables B2B companies to elevate user understanding of products in a dynamic, discovery-driven environment. Advanced visualization and informational content in virtual catalogs brings education to the forefront, making it easier for buyers to understand and discover new products. From industry compliance requirements to functionality, there are a lot of factors that those selling and buying workwear apparel, commercial furnishings, industrial appliances and more must address. 

Highlight how various product categories perform in a variety of settings and how they meet different compliance structures with 3D contextualization and educational content. Generate tangibility for products by visibly placing them in a variety of environments fit to the end users’ needs, and showcase functionality with educational videos and hotspots that highlight important behind-the-scenes information. 

How Virtual Reality Catalogs and Showrooms Increase Reach

Virtual catalogs and online showrooms transcend geographical limitations, empowering buyers from all over the world to discover commercial products, eliminating the need for door-to-door travel. Any time, anywhere, clients can examine products in detail, access multimedia content and seamlessly build out a detailed order directly from the experience. 

By harnessing the power of innovative retail technology, B2B companies can shorten the commercial product sales cycle by showcasing products in the context of the consumers’ needs, addressing decision-making factors through product education and scaling accessibility for buyers globally.

To learn how to create a highly-engaging, virtual lead generation experience and facilitate B2B commercial product sales, email us at contact@obsessvr.com or book a demo

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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.

© 2024 Obsess, Inc. all rights reserved.