Obsess has been acquired by Infinite Reality. Learn more [here](https://www.theinfinitereality.com/news/infinite-reality-enters-into-definitive-agreement-to-acquire-virtual-shopping-platform-obsess).
Obsess has been acquired by Infinite Reality.
Learn more [here](https://www.theinfinitereality.com/news/infinite-reality-enters-into-definitive-agreement-to-acquire-virtual-shopping-platform-obsess).

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Virtual Shopping Blog

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ETail West 2025: Top Insights For Retailers

Obsess attended eTail West 2025, where industry leaders explored innovation, customer experience and retail’s future—get the top insights.

BLOG: VIRTUAL SHOPPING

Virtual Store Spotlight: Virtual Disney 100 X Charlotte Tilbury Beauty Wonderland

Charlotte Tilbury teams up with Disney to launch an immersive experience featuring seamless gamification and personalization through branded avatars.

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Virtual Store Spotlight: Neostrata Metaverse Experience

Neostrata introduces new consumers to the brand amid a hyper-competitive market with an immersive, educational, gamified virtual experience.

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Alo Yoga Transports Fans With Immersive Virtual Store

Discover how Alo Yoga engaged their online community with an immersive virtual store accessible through desktop, mobile and Meta Quest 2.

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Virtual Store Spotlight: Maybelline Virtual Loft

In their immersive Maybelline Virtual Loft, powered by Obsess, the iconic makeup brand reaches their consumers on a new platform.

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Virtual Store Spotlight: The Dyson Virtual Experience

Learn how Dyson educated shoppers on their iconic engineering through their immersive, 360-degree, Obsess-powered virtual store.

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Virtual Store Spotlight: The Crocs Virtual Jibbitz Experience

The Jibbitz Experience is a virtual store centered around personalization, gamification and education that showcases Crocs' Jibbitz™ charms.

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Virtual Store Spotlight: The American Girl Virtual Museum

The American Girl virtual museum is complete with fun games, rich content and snapshots of girls throughout American history.

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Virtual Store Spotlight: The Ralph Lauren Virtual Experience

The Ralph Lauren virtual stores enable consumers to browse iconic RL locations from anywhere in the world, right from their web-browser.

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Virtual Store Spotlight: The Laneige Virtual World

Discover the newest Virtual World from Laneige, the beauty brand known for its innovative lip masks and skincare.

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St. Jude Powers Donations Through Virtual Winter Village

Discover how St. Jude created a powerful fundraising campaign through VR and immersive storytelling in their Virtual Winter Village.

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© 2024 Obsess, Inc. all rights reserved.

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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.

© 2024 Obsess, Inc. all rights reserved.