Dyson, the British technology company known for its innovative vacuum cleaners, hair dryers, and other home appliances, recently launched a new virtual store using the Obsess virtual store platform.
The interactive 360 product experience allows users to browse Dyson products in a fully interactive, immersive and educational way. The virtual flagship features the brand’s Hero Collection, containing the brand’s most popular products, including their cult-favorite cordless vacuum cleaner, the viral Dyson Airwrap, and the Pure Cool Link air purifier. In the experience, users can shop the products, learn about their features and watch videos of them in action.
More than just an interactive shopping destination, the virtual store is a convenient way for users to learn about Dyson’s products and find the right ones for their needs—empowering shoppers to make informed decisions. Dyson’s 360 product experience highlights their iconic engineering and provides users with more color around their innovative products such as how they are designed and their unique features. Users can get an inside look of the products, breaking down the individual parts and how they function.
With extensive product information and the use of VR and AR technology, shoppers can better visualize the behind-the-scenes functionality of each item and explore them in a modern and interactive way. For example, users can see how the Dyson V11 Absolute vacuum cleaner uses cyclone technology to remove dirt and dust from carpets and hard floors. And how the viral Dyson Airwrap styler uses ionic technology to style hair without heat damage.
Immersive experiences are a powerful educational tool for products as they allow users to interact with the products in a realistic and engaging way. The Obsess virtual store platform enabled Dyson to convey their complex engineering process to shoppers in a memorable and digestible way.