Interactive 3D Solutions for Web, Roblox, Meta Quest and Apple Vision Pro

Obsess-powered virtual experiences enable brands and retailers to reach their customers in 3D, across platforms, devices and product types. Any Obsess-powered virtual web experience can also be seamlessly replicated for Roblox, Meta Quest or Apple Vision Pro, and vice versa. Obsess’ cross-platform capabilities enable our partners to extend the ROI of their virtual experiences, increasing brand awareness and capturing different audiences native to each platform. 

Web Browsers: Desktop, Tablet and Mobile

Browser-based virtual experiences increase reach and shareability, as they are accessible via URL on desktop, tablet and mobile. Brands and retailers typically choose to host their experience on their own websites, making the experience feel more natural and seamless throughout the customer’s purchase journey. By hosting a brand’s virtual experience on the web, they are able to reach a broader audience. The heightened accessibility allows anyone, anywhere to experience the immersive landing page, exponentially scaling the potential reach of the experience. 

Obsess ensures that each web-based virtual experience is optimized for mobile first, making brand worlds portable for all consumers; visitors are able to access the page at their fingertips at any time. The mobile experience is especially important as many brand partners have opted to market their virtual experience via a scannable mobile QR code: on packaging, IRL retail stores, billboards and beyond. 

Gaming Platforms: Roblox Virtual Stores

Roblox branded experience by Obsess - The amikaverse

Brands on Roblox can cultivate community and activate a new generation of loyalists by engaging players in highly engaging, branded virtual gaming worlds. Roblox brand partnerships enable brands to reach new audiences by connecting with the platform’s built-in user base of 70M+ daily active users; Roblox collabs are particularly popular for brands looking to connect with the younger generations such as Gen Z.

With Obsess-powered virtual stores on Roblox, brands and retailers are able to create shopping-focused experiences that provide brands a seamless and manageable entry point onto the platform. While traditional Roblox worlds focus on game play, virtual stores on Roblox leverage gamification and tactical merchandising to promote digital purchases.  As an official member of the Roblox UGC (User Generated Content) program, Obsess is able to 3D model all avatar items in a brand’s digital collection to be sold on the platform. 

For Brooklyn-based hair care brand, amika, Obsess developed the amikaverse—a colorful, play-driven world embodying the brand’s commitment to inclusion, responsibility and sustainability. The amikaverse features custom mini games exemplifying each pillar of the brand’s mission statement, exclusive digital wearables that highlight self-expression and a digital sweepstakes offering limited-edition amika merch to be worn on the platform. In addition to the immersive experience on Roblox, amika is partnering with Obsess to create a matching web-based virtual store, hosted on their e-commerce site. 

AR/VR Headsets: Meta Quest

Virtual reality and augmented reality headsets like the Meta Quest enable brands and retailers to create life-like experiences that further immerse and captivate consumers. Meta Quest integration for cross-platform engagement is a great way for brands to leverage VR at retail stores and live events, such as pop-ups—providing an extra layer of immersion and memorability to in-person experiences and retail stores.  

For example, cult-favorite activewear brand, Alo Yoga, launched the Alo Immersive Virtual Store in 3D on desktop, mobile and Meta Quest. Alo showcased their virtual store at their 2023 New York Fashion Week event, bringing an additional element of interactivity to the publicity event. Event attendees claimed the VR experience was transportive, particularly the meditation videos on the terrace—a stark contrast to the New York winter, where the event was hosted in IRL. 

Hair care brand, K18, also partnered with Obsess to expand their virtual store across web, mobile and Meta Quest VR, enhancing online and offline engagement. The brand hosted in-person pop-up events that allowed customers to try on the headset and enter the experience; they were able to create a multi-sensory, full-body experience that enables users to explore content and products using gamified interactions at in-person events. Download the K18 case study to learn more.

Spatial Computers: Apple Vision Pro

Along with the highly-anticipated launch of the Apple Vision Pro device in early 2024, Obsess tapped into Apple’s spatial computing capabilities to bring innovative brands into a new era of retail; with promises of highly immersive and dynamic branded experiences, the Apple Vision Pro was a prime new channel for retailers to expand into. 

Obsess developed four of the first-ever shopping apps for Apple Vision Pro—revolutionizing storytelling and consumer engagement in highly visual and interactive shopping experiences. Among the four was the e.l.f. Cosmetics “your best e.l.f.” visionOS app, an immersive journey of self-expression and relaxation. The brand replicated the app experience for all Safari browser users, regardless of device, bringing the e.l.f. community together and highlighting the brand’s commitment to accessibility and inclusivity. 

Telecommunications brand, Orange, opted to enter the era of spatial computing in a different way: the brand made their web-based virtual store WebXR accessible. By making the Orange Virtual Home WebXR accessible, users can access the experience on Apple Vision Pro Safari; rather than through a visionOS app, Apple Vision Pro users can access the Orange Connected Home in Safari on the headset, expanding their reach. 

Cross-Platform Ability

Brands can amplify their campaign activations, and extend the value of their assets beyond typical digital marketing channels, by creating virtual experiences and replicating them on various platforms. Every Obsess virtual experience is built for cross-platform distribution, so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and headset devices like Apple Vision Pro and Meta Quest. 

To learn more about how Obsess can help your brand create 3D virtual worlds, email us at or book a demo

Virtual Experiences for the Commercial Real Estate Industry

Virtual tours enable real estate firms to reach potential buyers and empower them to make more informed decisions, shortening the real estate sales cycle and increasing occupancy rates. With 3D digital visualizations, buyers can virtually visit a site with interactive visualizations, even before construction is complete on the physical location. Obsess’ solution helps real estate firms increase project profitability and ROI for new developments, reducing the time a property stays vacant on the market. 

Similar to IRL walkthroughs of a property, 3D virtual listings bolster buyer confidence with photo-realistic visuals at every viewpoint. Traditionally, stakeholders — from investors to prospective tenants — have had to rely on blueprints, 2D renderings, and physical models to understand a property’s potential. Virtual reality technology changes this paradigm by allowing buyers to step into a virtual representation of the space. 

CRE Digital Twins: New Developments Tours

For new developments, a digital twin is invaluable as it means potential buyers are able to explore every facet of a building long before it’s constructed. Between 3D floor plans, rendered amenities and neighborhood visualizations, buyers can experience the digital twin from every viewpoint in lifelike detail. A digital twin enables prospective buyers to virtually tour the building in real time, at any time. 

CRE firms can proactively address factors that influence decision making such as building amenities and neighborhood information in a digestible, interactive and immersive format, enhancing the online listing of any new construction property. With a comprehensive 360 virtual tour, developers can offer potential tenants an experience that goes beyond mere descriptions and static images.

An immersive and interactive experience enhances understanding and accelerates buyer decision-making processes by providing a realistic preview of the end product and empowering buyers to visualize the space as their own before they step on-site. According to a case study with JLL, immersive digital experiences have proven to reduce real estate transaction times by up to 85% for built properties. Obsess created our immersive digital experience solution for new developments, as we believe these properties deserve the same advantage.   

Virtual Reality Proptech & VR Staging on Your Website

real estate custom interior design

One of the most significant advantages VR brings to CRE firms is its ability to offer potential buyers unparalleled visualization capabilities, virtually staging unfinished projects in contextual settings. Obsess virtual tours bring the power of virtual reality in commercial real estate straight to the web and mobile (no specialty devices or apps necessary), empowering firms to enhance virtual staging capabilities with 3D configurations and visualization tools.

Virtual stagings can showcase different design options, engaging potential clients on a deeper level and allowing them to envision themselves within the space. VR in proptech empowers the buyer to personalize the space before moving in—they are able to swap everything from decor to finishes with different configurations from photorealistic visualization tools in real estate. Interactive customizations also make it easier for CRE firms to upsell as buyers obtain a premium for curating their personal mix of flooring, finishes and more to be constructed. 

Obsess virtual tours enable brokerage and development firms in commercial and residential real estate to incorporate virtual reality into their digital sales strategy, increasing marketing reach for new construction projects. Firms are able to share immersive property listings with potential customers and investors via web URLs, or directly on their websites. Even before construction is complete, CRE firms are able to create comprehensive 360 virtual tours of the project. Digital twins uplift real estate buyer confidence and empower them to visualize a space as their own before they step on-site. 

To learn more about how Obsess virtual experiences can be used by the real estate industry to increase buyer confidence and elevate property listings, email us at or book a demo.

Engaging Digital Shopping Technologies: Insights from Shoptalk Barcelona 2024

On the stage at Shoptalk Barcelona 2024, Obsess CEO and Founder Neha Singh joined leaders from Microsoft and Deloitte to discuss how retailers can create Engaging Digital Shopping Technologies that capture and retain customers. 

The panel delved into new technologies that offer retailers the ability to create immersive and seamless customer experiences, like virtual stores. Obsess showcased our interactive solutions for memorable brand experiences, enabling brands and retailers to create shoppable, 3D branded worlds on Web, Roblox and Apple Vision Pro

Evolution of E-Commerce to Interactive Shopping

The panelists were asked to provide some insight on how immersive experiences were impacting traditional e-commerce elements—and whether or not they will remain foundational or become obsolete.

As retail technology continues to advance, it is increasingly becoming easier for brands to adopt innovative solutions that enhance the customer experience online. Retailers and brands are embracing engaging digital technologies and interactive shopping solutions, such as virtual stores, to offer customers a more immersive and personalized shopping journey. However, it is also important to keep traditional elements to provide a familiar framework that increases guidance and information.

Traditional elements in e-commerce, such as navigational cues and Product Listing Pages, remain foundational as retail technology evolves, helping to make the advancements more intuitive and interactive. For virtual stores, navigational elements empower shoppers to explore a new discovery-driven environment, appearing in a variety of forms to guide the user in their journey, such as interactive maps, directional arrows and welcoming tooltips. Immersive environments more closely resemble the real life shopping experience, bringing intuitive context to a digital space. 

Product Listing Pages have also persisted in interactive shopping interfaces. Obsess-powered virtual experiences have an e-commerce integration feature for brands and retailers to pull up-to-date product information, such as inventory, and attach it to products displayed in the virtual storefront. In immersive online shopping experiences, including familiar e-commerce elements empowers brands to create new, dynamic interfaces that are easy for shoppers to adapt to. 

Measuring the Success of Immersive Virtual Shops

The panelists agreed: it is necessary for brands and retailers to revolutionize their e-commerce strategy due to the shortened consumer attention span, and that content produced has to be more grandiose and strategic in order to capture shoppers’ attention and loyalty. 

By leveraging technologies such as virtual reality and augmented reality, brands can capture and retain customers with exclusive content in a unique format. When measuring the success of their immersive virtual storefronts, brands and retailers can use a variety of metrics, including brand recall and customer lifetime value. 

Innovative Brand Marketing to Capture Shoppers’ Attention

Virtual reality technology can be used to uplevel brand marketing strategies, and help brands differentiate themselves in a highly competitive market. For example, hair care brand, K18, partnered with Obsess to create their virtual Magic Science Bus, transforming their traditional 3D e-commerce assets into a memorable, interactive experience that spanned web, mobile and virtual reality through Meta Quest. The highly visual and gamified experience provided an extra layer of immersion and memorability for the brand’s live events. Download the case study to learn more about how K18 differentiated themselves in a saturated hair care market.

Reinforcing Customer Loyalty and Building Deeper Connections

In the long run, a successful investment in engaging digital shopping technology can be measured by customer lifetime value, a long-time emotional connection with the buyer. There are also a few short-term loyalty metrics that can be tracked in virtual stores, such as email and SMS opt-in rate (for brands that integrate their CMS), return rate and brand affinity. A global beauty brand, for example, used their virtual store to reinforce retention and improve brand loyalty by providing VIP customers with exclusive content and brand experiences, resulting in a 164% uptick in daily visitors for VIP Launches. Download the case study to learn more.

The discussion at Shoptalk Europe 2024 highlighted the importance for retailers to adopt Engaging Digital Shopping Technologies in order to capture and retain customers, and push the boundaries of e-commerce as we know it today with inspirational, immersive and seamless customer experiences. Email us at or book a demo to see what Obsess can do for your brand. 

What is a Virtual Storefront?

Consumer behaviors and expectations in today’s digitally-native world are evolving rapidly, prompting brands across industries to adopt innovative approaches to capture and retain consumer attention. Leading this charge are virtual storefronts, but what exactly are these digital shopping experiences?

A virtual storefront is an immersive, 3D-rendered experience accessible across various platforms. It empowers shoppers to browse, interact with, and purchase products in a visually compelling, interactive, and innovative digital environment.

virtual storefront crate & barrel

Obsess has created over 350 of these experiences across various industries like fashion, beauty, CPG & grocery, home & furniture and more. These experiences are built to be responsive across web and mobile, and can be extended to spatial computing with Apple Vision Pro or on gaming platforms like Roblox.

Whenever a brand has a calendar event, product launch, or storytelling moment, these virtual experiences serve as excellent brand marketing touchpoints. They can also function as digital twins of physical stores, as demonstrated by Ralph Lauren and Babylist‘s virtualized flagships, extending the store experience to consumers beyond physical reach. They also extend the ROI of a brand’s IRL locations on a global scale.

virtual storefront ralph lauren

Pop-ups for special brand moments drive digital engagement and relevance. For instance, J.Crew created a holiday virtual store to stand out during the busy holiday season, while Laneige updates its immersive experience with newly launched products and fresh content seasonally. With their versatility and potential, virtual stores are reshaping the retail landscape, providing brands with innovative ways to connect with consumers in our increasingly digital world.

All in all, virtual storefronts are dynamically paving the way for a more immersive and exciting digital future. Read about them in further detail here.

To learn more about how Obsess can help your brand uplevel your brand marketing initiatives, book a personalized demo with the team or email us at today. 

Virtual Store Spotlight: Orange Virtual Home

Where innovation meets inspiration, telecommunications brand Orange is redefining how users discover electronics and home technology with their virtual storefront. The telecom brand partnered with Obsess to launch their virtual store, an immersive shopping experience contextually set in a virtual Spanish home. 

Accessible in both Spanish and English, the Virtual Connected Home introduces shoppers to the latest Xiaomi products the telecommunications brand has to offer. Users are welcomed by a friendly AI-powered avatar to guide them through the experience and answer questions, acting as the onsite associate, and enhancing customer support in an online environment.

In each individual room of the smart house, shoppers are met with animated product displays to highlight featured electronics and home technology, and exclusive content hosted on the screens displayed. Shoppers can also get personalized product recommendations by completing a short quiz on their needs and lifestyle. 

Orange: Telecommunications on Apple Vision Pro

Immersive technologies are revolutionizing the future of customer experience with spatial computing for a variety of verticals, including telecommunications.

Rather than creating a visionOS app, Orange is enabling Apple Vision Pro users to access the virtual smart home with an Apple Vision Pro-optimized experience for Safari. Orange’s virtual storefront is WebXR accessible, enabling shoppers to further immerse themselves into the environment within a web browser on augmented reality and virtual reality devices such as Apple Vision Pro or Oculus Meta Quest. Within the spatial computer, users are able to step into the Virtual Connected Home, and navigate through the 360-degree space via arrows or the interactive map similarly to the desktop or mobile version.

To learn more about Obsess virtual stores for telecommunications and electronics brands, contact our team at or book a demo.

Obsess Integrates with Salesforce Commerce Cloud

Obsess has built an out-of-the-box integration with Salesforce, enabling faster synchronous omnichannel deployment for Salesforce Commerce Cloud customers. The cartridge enables SFCC customers to easily integrate virtual stores into their e-commerce sites, syncing product data and enabling a seamless virtual store checkout experience on mobile/desktop. Brands are also able to extend their shoppable virtual experiences beyond mobile to new platforms like Apple Vision Pro.

Integrating with Salesforce Commerce Cloud

The Obsess/Salesforce partnership begins with the out-of-the-box cartridge that enables Salesforce customers to integrate their Commerce Cloud site with an Obsess-powered virtual store, and pull up-to-date product information–extending their virtual storefront to the next generation of 3D experiential shopping. The Obsess/Salesforce API syncs product details into a virtual store, keeps inventory updated in real time and creates a seamless checkout experience for customers.

As a partner solution to Salesforce Commerce Cloud, the pre-built integration from Salesforce commerce API ensures an easy integration and faster time to launch. Brands can easily change and add new products in their virtual store from their Commerce back end.  

Salesforce Customers on Apple Vision Pro

Obsess was the first platform to enable brands on Salesforce Commerce Cloud to create shoppable visionOS apps for Apple Vision Pro

Obsess partnered with Salesforce Commerce Cloud customers J.Crew and e.l.f Cosmetics to launch their fully immersive, interactive, 3D shoppable apps on Apple Vision Pro. Apple Vision Pro is the latest and greatest device in spatial computing and Obsess and Salesforce’s shared commitment to innovation ensures that both platforms are compatible with the newest technology in the industry. 

We are excited to be an official Salesforce partner. For more information on the Obsess Virtual Stores Cartridge for B2C Commerce, visit the Salesforce AppExchange listing here.

Obsess creates virtual stores and experiences that help brands enhance storytelling, elevate e-commerce experiences and connect with customers in a whole new way. Obsess virtual stores transcend the traditional grid-like interface of an e-commerce site and convert it into an interactive and contextual 3D environment. Virtual stores live on a brand’s e-commerce site, and are accessible anywhere with a browser—no headset or special device required.

To learn more about partnership opportunities and integrating your commerce cloud with Obsess-powered immersive experiences, email us at or book a demo.

Immersive Branding: Innovative Brand Marketing Experiences

In the dynamic realm of marketing, staying ahead of the curve is necessary for brands to captivate audiences and enhance consumer experiences. As behaviors evolve and attention spans continue to shrink, brands are constantly seeking innovative ways to engage their audience. Enter: immersive virtual branding experiences. 

Creative Brand Expression in VR

Generate brand awareness and improve brand sentiment with unique experiences that express your brand’s identity in a creative forum. Rekindle interest and bring your brand to the forefront of consumers’ minds with immersive virtual experiences, and allow them to step into your virtual brand world.


Virtual reality has revolutionized the landscape of brand marketing, offering brands the technology to reinvigorate their marketing strategies. With immersive branding experiences, brands and retailers are able to experiment with a new content format, showcase their story in a unique way and provide consumers with a personalized retail experience. Innovative brand marketing techniques, such as the use of VR, enables you to express your brand in a way that transcends the limitation of traditional marketing techniques.

Transport your consumers into your virtual world and forge deeper relationships—allow your shoppers to interact with products, explore the environment and engage with your brand narrative. By embracing VR, brands can differentiate themselves in a crowded marketplace and leave a lasting impression on shoppers.

For their 40th anniversary, American fashion brand J.Crew partnered with Obsess to create a virtual experience to celebrate their history. The virtual flagship experience not only highlighted their products in classic-themed print rooms, but also showcased the last 40 years of their business through engaging features. Consumers were able to test their J.Crew knowledge through the pop quiz, participate in a scavenger hunt to unlock access to a secret lighthouse and archival photos from past catalogs. In addition to the virtual flagship store, hosted on their website, J.Crew also released a visionOS app in partnership with Obsess on Apple Vision Pro, to immerse new customers into their brand world.

Engagement Redefined: Brand Building

In a world inundated with advertisements, VR offers brands the ability to not only capture consumers’ attention but retain it, providing an unparalleled level of engagement. Through immersive storytelling and interactive experiences, brands can captivate audiences in ways previously unimaginable. Whether it’s taking a virtual tour of a product or participating in branded adventures, consumers become active participants rather than passive observers, fostering a sense of connection and improving customer loyalty.

One of the key advantages of VR in brand marketing is its ability to deliver personalized experiences at scale. By collecting data on user interactions within virtual environments, brands can tailor content based on individual preferences, behaviors, and demographics. This level of customization enhances relevance and resonance, driving higher conversion rates and brand affinity.

laneige virtual skincare world by obsess

Cult-favorite beauty brand Laneige used their virtual shopping experience to showcase their whimsical heritage and scientific expertise in a fully immersive fantastical environment. Each product line is highlighted in its own room, filled with engaging features such as guided navigation through the experience, gamification, a seamless add to cart experience and a behind-the-scenes look at their marketing campaign, featuring brand ambassador Sydney Sweeney. 

“The virtual store is a powerful customer engagement tool that will allow shoppers to dive into Laneige’s unique scientific expertise and entertaining digital content, while also helping them select the right product for their skin needs,” said Julien Bouzitat, CMO of Laneige’s parent company AmorePacific U.S.

In an increasingly digital world, brands must embrace innovation to stay relevant. Virtual reality technology represents a paradigm shift in retail brand marketing, offering unprecedented opportunities for engagement, personalization and creativity. By leveraging VR in their brand marketing strategies, brands can break free from the constraints of traditional marketing channels and create immersive experiences that resonate with consumers on a deeper level. In the age of immersive branding, the possibilities are limitless, and the brands that dare to embrace VR will undoubtedly lead the way. 

To learn more about how Obsess can help your brand uplevel your brand marketing initiatives, book a personalized demo with the team or email us at

Today in Retail: What Retail Leaders Are Thinking About in Early 2024

On the 2024 stages of NRF, eTail, Shoptalk and beyond, retail experts discussed the disruptive trends and challenges retail leaders should be addressing—in particular, how the former-buzzword “AI” has now become an integral part of the retail landscape. Obsess was on the ground at all of these events, and we’ve pulled the top three recurring themes on the minds of retailers today:

1. Retail is Embracing the AI Advantage

In the fast-paced world of retail, staying ahead of the curve is non-negotiable. Forward-thinking companies are investing in AI to streamline operational processes, advance personalization strategies, build predictive analytics and more—revolutionizing retail and driving cross-functional efficiency through a variety of use cases. Retailers are particularly fond of leveraging artificial intelligence as a means of enhancing the customer experience and increasing internal efficiencies. Whether it’s with the introduction of AI virtual assistants or the creation of AI-enabled content, there are several ways brands can adopt artificial intelligence that enhances shopper engagement. 

2. Elevating Experiences with Personalization 

Brands are increasingly discovering the importance of treating consumers as individuals rather than datasets. Retailers are now shifting away from a linear customer funnel to a dynamic one distinctly impacted by the various touchpoints and interactions shoppers have with brands. 

Everyone’s shopping journey is different. A major focus for brands and retailers is to develop a consumer-centric approach to online shopping, emphasizing genuine dialogue and empathetic personalization. The key to empathetic personalization is to deeply understand and connect with consumers, and cater to their individual needs and preferences to enhance their experience. Brands are leveraging technologies like AI and 3D visualization such as product customization features to offer these tailored experiences, and gain insight into consumer demand. Brands can utilize AI to empower consumers by integrating AI-powered recommendation engines to curate product recommendations, forging hyper-personalized shopper journeys online.

Another way to elevate a shopper’s experience with a brand is to deliver a unified and seamless experience across all channels, online and offline. The modern consumer knows what they want, and it’s up to the brand to meet them where they are with a consistent presence. 

3. Social Commerce and the Power of Play

The rise of social commerce and gamification in retail is rooted in Gen Z’s online behaviors, leaning toward concise content, peer reviews and cultural cues. Consumer behaviors are shifting toward small-screen entertainment, with social media platforms becoming key channels for discovery and shopping. Social media is inherently community-focused and hyper-engaging, providing brands with an opportune platform to reach fans and new shoppers. Shoppable video and social commerce’s rise to prominence offers brands new opportunities to engage with consumers and build community. 

Incorporating gamification into retail experiences is also essential. Gaming elements are hyper-engaging and make shopping experiences more interactive, catering to the preferences of the gaming-native audience. More than 80% of today’s consumers classify themselves as gamers, and for Gen Z, it’s over 90%. Many brands have opted to leverage game play by creating brand experiences on gaming platforms like Roblox, which has a massive user base primarily of Gen Z and Gen Alpha. Hair care brand, amika, recently launched their Roblox experience, the amikaverse, with Obsess—a vibrant gamified environment where the brand can engage their young consumers.

The Age-Old Challenge in Retail: How to Keep Up With (Or, Really…Stay Ahead Of) the Consumer

The modern consumer’s rapidly rising expectations are outpacing many retailers’ and brands’ ability to adapt. With customer experiences and expectations top of mind for retail leaders, many are turning to innovative technologies to meet demands. From artificial intelligence to 3D visualization and gamified commerce, retail’s tech stack is ever evolving in order to give consumers what they want, where they want it. 

With patented 3D technology, Obsess is enabling brands and retailers to engage shoppers with bespoke AI-powered 3D virtual stores on their own websites as well as Roblox and Apple Vision Pro. Virtual stores are able to host a slew of interactive features, custom to the brand’s identity. From gamification and personalized quizzes to product customization and AI-powered virtual assistants, each feature aims to increase customer engagement, brand loyalty and conversion. Email us at or book a demo to learn more about how Obsess’ immersive shopping platform can help your brand stay ahead of the consumer. 

The Ultimate Guide to Building Your Brand on Roblox

Branded experiences on Roblox are revolutionizing the way companies engage with younger, digitally-native audiences. For brands aiming to connect with the next generation, understanding and participating in this vibrant ecosystem is not just advantageous; it’s imperative. With over 70 million daily active users, Roblox presents a dynamic platform where the boundaries between gaming, social interaction and digital commerce blur—offering companies a vibrant space to engage a community of highly attentive consumers.

What Are Roblox Experiences?

At the heart of Roblox lies a diverse array of user-generated games and virtual environments, collectively known as Roblox experiences. These are not just games but immersive worlds where users can explore, create and interact. This dynamic blend of entertainment and creativity makes Roblox a unique platform for users and creators alike.

Why Brands Should Consider Roblox

Roblox presents an unparalleled opportunity for brands to engage with a vast, engaged audience. With millions of daily users, the platform offers:

  • Reach: Roblox’s massive, global user base comprises primarily Gen Z, Gen Alpha and younger millennials, providing direct access to hard-to-reach demographics that are less responsive to traditional media.
  • Engagement: The interactive nature of Roblox experiences fosters deep engagement, allowing brands to build stronger connections with their audience.
  • Innovation: Roblox is at the cutting edge of digital interaction, offering brands a space to innovate and experiment with new forms of engagement and storytelling.

Collaborating with a specialized partner like Obsess can help brands navigate Roblox’s complexities to create custom, branded experiences that resonate with audiences. By harnessing Obsess’s expertise, brands like Brooklyn-based haircare brand amika have successfully entered Roblox, offering engaging content that aligns with their brand narrative and overall marketing objectives.

Considerations When Building on Roblox

To maximize the impact of a Roblox experience, consider the following:

  1. Engagement is Key: Design your space to encourage interaction and exploration, making it memorable and shareable.
  2. Social Features Matter: Utilize Roblox’s social capabilities to promote community building and user-generated content, amplifying your brand’s reach.
  3. Stay Authentic: Ensure your Roblox presence aligns with your brand’s values and aesthetic, creating a cohesive and authentic experience.
  4. Take Advantage of UGC: Roblox allows brands to sell branded digital items for user avatars. Any avatar accessory (also called a “UGC” in Roblox) can be sold as a digital item in a brand’s Roblox experience—from clothing to shoes, handbags, hats, sunglasses, jewelry and even makeup looks and hairstyles. Once a Roblox user purchases an item, they can wear it to all Roblox experiences where other users will see their outfit, hence increasing brand awareness and encouraging others to purchase the same item from your store.

Why Build a Branded Experience on Roblox?

60% of Roblox users are Gen Z. The collection of apps on the platform enables highly engaging virtual gaming worlds, which brands can leverage to reach new audiences and increase loyalty.

Obsess works with Roblox to create shoppable, focused, high fidelity virtual stores that give brands a more seamless and manageable entry point onto the platform. While traditional Roblox worlds focus on incentivizing game play, Obsess-powered virtual stores in Roblox leverage gamification and tactical merchandising to promote purchases.

Examples of Roblox Experiences Created by Brands

Brands, such as Nike, Gucci, Forever 21 and Walmart have all created experiences in Roblox to extend their brand story to a new audience. See how these brands and more are engaging Gen Z with Roblox experiences:

How to Maximize ROI in Roblox

To maximize ROI on Roblox, brands can work with Obsess to create a data-backed store layout that encourages product sales—all based on Obsess’s 3D spatial data from over 300 other virtual stores. This is a new type of experience for the Roblox platform; one that prioritizes shopping and tactical merchandising.

Brands can also distribute their Roblox virtual store across multiple channels and devices. Every Obsess virtual store can be released across mobile and desktop on a brand’s website, plus spatial computing and VR/AR devices like Apple Vision Pro and Meta Quest.

Ready to Learn More? Book a demo with Obsess to learn more about how to get started with building a shopping-focused Roblox experience for your brand.

Capturing a New Generation of Consumers: Insights from eTail West 2024

At eTail West 2024, Obsess’ CEO and Founder, Neha Singh, joined a panel with retail leaders from Nike and ThirdLove to discuss the evolution of online retail and its future. The conversation, centered on attracting and engaging the next generation of consumers, took a deep dive into some of the innovative strategies that are setting new benchmarks for the industry.

Neha’s participation was driven by Obsess’ commitment to understanding the unique shopping preferences and digital behaviors of younger consumers. This demographic’s expectations are shaped by rapid technological advancements and a seamless blend of online and offline experiences. The panel provided a platform to discuss how brands are pioneering new ways to captivate this audience.

Leading with Virtual Stores in a Gaming-Native World

One of the highlights of the discussion was the emphasis on virtual stores and their significance in engaging a gaming-native audience.

With more than 80% of consumers today saying that they play video games, and an even higher percentage for Gen Z, the integration of gamification into shopping experiences is not just innovative—it’s essential. Obsess’ virtual store platform represents the forefront of this integration, offering immersive, interactive environments that draw on the engagement mechanics of video games.

During the panel, Neha shared how Obsess-powered virtual stores are designed to make shopping more dynamic and personalized, incorporating features like in-scene videos, dynamic merchandising and AI-powered content. This approach resonates deeply with a demographic that values engaging, interactive digital experiences, bridging the gap between gaming and shopping to create a memorable, captivating online environment.

The Future of Shoppable Video and AI Personalization

The panel also discussed the untapped potential of shoppable video in the U.S. and the transformative impact it has had in other markets. The conversation ventured into the role of AI in retail, particularly in personalizing the shopping journey.

At Obsess, we’re leveraging AI to revolutionize how consumers discover products, using new technologies such as virtual assistants and AI-powered recommendation engines that provide tailored shopping experiences. This technology is instrumental in meeting the demands for personalization among younger consumers, offering them recommendations and experiences that align with their unique preferences and shopping behaviors.

Shaping the Future of Online Retail

The discussions at eTail West 2024 underscored the transformative impact of emerging technologies on online retail. As companies continue to innovate and push the boundaries of what is possible in e-commerce, online customer experiences will only continue to get better and more akin to real life.

By embracing new technologies, such as 3D virtual stores and AI-driven personalization, brands are poised to not only respond to the evolving needs of the next generation of consumers; they will actively lead retail into its next era.

Want to stay up-to-date on the latest retail technology insights? Follow @Obsess on LinkedIn: