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Top 5 Features That Drive Engagement in Immersive Retail

Whether brands are creating virtualized versions of their IRL storefronts or building completely new virtual flagships on their e-commerce sites, immersive retail spaces have been shown to generate greater engagement and foster deeper connections with consumers. By default, virtual stores provide a more immersive and contextual online shopping experience for new and returning customers. And when virtual stores include one or more custom features, brands are able to create even stickier consumer experiences. Explore the top 5 immersive retail engagement features on the Obsess platform.

1. Custom Gamification

Adding branded mini-games and other gamified elements such as memory games, scavenger hunts, and quizzes promotes increased interaction and incentivizes product discovery. Brands that have invested in branded gamification reported shoppers that play games in immersive environments such as virtual stores are 10X more likely to click add to cart.

2. Branded Avatars

Walking, talking, fully customizable avatars enable consumers to personalize their characters and feel even more connected to a brand. This 3D avatar technology allows brands to bring the metaverse straight to their website, increasing checkouts by 183%.

3. Shop with Friends

Shopping in real-life is inherently social, and introducing live group shopping brings that aspect into the virtual space. The shop with friends feature promotes community engagement and establishes social proof, increasing time spent by 104%.

4. Welcome Tutorials

Welcome tutorials educate virtual store visitors on how to navigate the immersive space, empowering new visitors and non-gaming-native consumers to confidently explore. These guided tutorials encourage consumers to explore a wider variety of virtual rooms, increasing pages viewed per session by 72%.

5. Store Maps

Detailed store maps facilitate more intuitive navigation and increase consumers’ likelihood to travel through a full virtual store, leading to 3.8X higher store completion rates. For single-room virtual experiences, clear navigation arrows can lead visitors throughout the store for a comprehensive view.

To learn more about the Obsess virtual store platform features, and how they can be included in your e-commerce selling strategy—contact our virtual store specialists at contact@obsessvr.com and book a demo today.

BLOG: VIRTUAL SHOPPING

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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.

© 2024 Obsess, Inc. all rights reserved.