Category: Blog

Corona is giving fans a new way to shop and engage with their brand, transporting consumers to a variety of locations with their virtual experiences. With the launch of the Virtual Clubhouse, the iconic beer brand takes users to the golf course with the chance to go to the 2023 U.S. Open as part of their PGA campaign. In the second experience, Ticket to Summer, Corona takes visitors on a fun-filled vacation, with brand ambassador Snoop Dogg, to a music festival, the beach and the ballpark—they can even take a swing on the pitch in the custom Home Run Derby game. As part of their holiday campaign, Corona launched the virtual Holiday Beach Hut, taking visitors to a sandy, sunset paradise modeled after their iconic, long-standing holiday commercial with Snoop.

Corona Virtual Clubhouse

Fans can join Corona on a golf resort with a number of amenities in the Virtual Clubhouse. Throughout the space, users can learn more about Corona’s signature products and flavors, and engage with interactive features and content–visitors can play, shop, experiment with recipes and more. 

Consumers can keep their game light and their memory sharp with the matching game out on the green for a chance to win a discount code for apparel and accessories. Visitors can then swing over to the gift shop to shop exclusive apparel and accessories in collaboration with Travis Mathew, and get tips on their golf game from pro Manolo Vega; Vega shares his expertise as a PGA Tour pro through video clips embedded in the experience. At the bar, users can learn fun Corona facts and discover their drink of choice for the season with simple summer-inspired cocktail recipes to try at home. 

Coinciding with the PGA tour, the Virtual Clubhouse features a chance for visitors to win tickets to the 2023 U.S. Open tournament. The grand prize includes four tickets to the tournament and an all expenses-paid 5-night trip to Los Angeles, along with $4,500 in spending money. Other prizes include various Corona merchandise and golf apparel.

Corona Ticket to Summer

In their Ticket to Summer Virtual Experience, Corona gives visitors the opportunity to embark on an adventure-packed vacation from three different scenes: the ballpark, the beach and out on music-festival grounds. Corona kicks off the experience with a green screen avatar of brand ambassador Snoop Dogg at the will call booth, welcoming users to the experience. Similar to the Virtual Clubhouse experience, consumers are able to shop and learn about signature Corona products and merchandise, play games and enter exclusive sweepstakes. 

For the summer experience, Corona built another custom game for users. As the official cerveza of Major League Baseball is allowing fans to get up to bat in the Home Run Derby Game and hit a home run or two on the field. 

The featured sweepstakes in the summer experience gives fans the chance to make their virtual experiences a reality with three prize bundles–with one lucky winner winning all three. In partnership with the MLB, Corona is sending one prize winner to an MLB 2023 regular season game with two tickets and limited-edition baseball hats. Prize #2 is a travel package worth $2,800 that allows the winner to jet off to a destination of their choice. The last bundle is $400 in concert cash, in collaboration with Live Nation, to be used on a show of their choice.

Corona Holiday Beach Hut

Feliz Navi-Drip it like it’s hot—for the holidays, Corona invites fans to a Christmas outing on the beach in the Holiday Beach Hut with brand ambassador Snoop Dogg, turning their famed holiday commercial into an immersive holiday experience. Visitors are taken to a palm tree-filled beach at sunset, where they can shop classic Corona products, play games, enter sweepstakes and more. 

Around the crackling, virtual bonfire consumers can purchase classic Corona products through multiple retailers such as Drizly or Instacart. Visitors can win a special discount code by playing the custom, arcade-style ornament collection game off into the sunset. Fans can get further in the holiday spirit inside the colorful string light laden beach hut. Here, visitors can watch the iconic holiday ad the experience is modeled after, create a holiday card with Snoop in the photobooth or enter the sweepstakes for a chance to win a limited-edition robe, matching Snoop Dogg, designed by Talia Coles—the creative mind behind Snoop’s iconic look in his commercial with the beer brand. 

The Corona virtual experiences are a unique and immersive experience for new and longtime fans to explore products and engage with the brand in a fun and informative way.

To learn more about how Obsess virtual stores can be used to host sweepstakes, and educate and engage consumers, contact our team at contact@obsessVR.com or book a demo.

Introducing the latest milestone in our longstanding partnership with Charlotte Tilbury—the Virtual Disney 100 x Charlotte Tilbury Beauty Wonderland. This collaboration is a captivating immersive beauty shopping experience honoring Disney’s 100th anniversary and their limited edition co-branded collection with Charlotte Tilbury. The experience features 3D Branded Avatars that shoppers can customize with makeup looks inspired by 10 beloved Disney characters.

The heart of the immersive experience is Obsess’ proprietary Branded Avatars technology, which was introduced in collaboration with Charlotte Tilbury last year. Branded Avatars revolutionize the way customers connect with brands, allowing them to curate their avatar’s physical traits and style, providing a uniquely personalized shopping experience. This technology has been further refined and expanded to provide users with a heightened level of personalization and lifelike movement. The avatar customizer now features a new editing panel that allows users to see how their customized looks appear in the world they are immersed in, creating a seamlessly gamified shopping experience.

Visitors can immerse themselves in an enchanting realm where they can explore and virtually try on limited-edition Charlotte Tilbury products inspired by the magical world of Disney, such as the Limited Edition Disney 100 Light Wand highlighter. Consumers can also customize their Branded Avatars to wear the character-inspired makeup products—transforming themselves into the Disney characters they love. Consumers who are looking to find which makeup looks best fits them can look no further than the look-matching quiz that provides personalized product assortment recommendations inspired by iconic Disney characters.

The experience extends beyond shopping, incorporating elements of gamification that engage and captivate visitors. Using their customized avatars, consumers can play the one-of-a-kind virtual garden maze racing game, challenging their skills and speed as they navigate through the maze to reach the center. The reward for success? The chance to win the complete Disney 100 x Charlotte Tilbury limited edition product collection, allowing consumers to dive deeper into the world of Disney and Charlotte Tilbury Beauty.

Want to create an innovative and engaging digital experience that builds brand affinity while delivering a more memorable, gamified shopping experience? Book a demo to discover our virtual store platform.

Neostrata, a leading skincare brand part of the Kenvue portfolio of brands from Johnson & Johnson, launched their virtual experience to introduce new consumers to the brand in a way that stands out in a hypercompetitive market. The experience takes users on a journey through the science of skincare, empowering shoppers through education.

The play-centric, multi-floored experience is immersive and engaging, bolstering storytelling through contextual environments and interactive content. On the top floor, a virtual skincare avatar concierge  welcomes shoppers to learn how different environments affect their skin. Users can virtually enter different Environment layers to learn how they can protect themselves against elements such as air pollution and the sun. They can then test their newfound knowledge and unlock special offers such as discount codes and free products with purchase. 

Users can also go to the tranquil, spa-like Lifestyle layer to learn how different lifestyle choices affect their skin. Similar to the Environment layer of the experience, if visitors answer a series of questions correctly, they can earn free items or discounts on their next purchase. On another floor in the experience, consumers can explore the different ingredients in Neostrata products—from retinoids to Vitamin C, users can learn how popular skincare ingredients will impact their skin concerns. 

The experience is also personalized; visitors in the virtual experience can take a custom quiz to address their skin concerns and goals, and receive product recommendations tailored to their individual needs. Users can access the quiz in the gift shop, where another avatar guides users through the shop. 

Neostrata’s interactive, never-before-seen virtual experience empowers their consumers with increased education and personalized product recommendations. Download the Neostrata case study to discover how Neostrata’s Obsess-powered metaverse experience positioned the brand as a disruptor in the skincare industry. 

To learn more about how Obsess virtual stores can be used to empower your consumers, contact our team at contact@obsessVR.com or book a demo.

Alo Yoga, the popular activewear brand, has launched an immersive virtual store that allows users to shop its latest collection in a 3D environment. Available on desktop, mobile and the Oculus Meta Quest 2 VR headset, the experience feels similar to shopping in real life.

Shop the brand’s diverse collection of cult-favorite products in a variety of colors and explore a plethora of motivating media. The immersive store is loaded with exclusive content to reach and engage the brand’s loyal fan base. Developing the experience in the Oculus Meta Quest headset further immersed their shoppers and added an additional element of interactivity to retail stores and publicity events. 

Alo showcased their virtual store at their 2023 New York Fashion Week event, providing an escape from reality at the event. Event attendees claimed the experience to be transportive, particularly for the meditation videos on the terrace set in the mountainside—a stark contrast to the New York winter the event was hosted in IRL. 

Users can access yoga, pilates and meditation classes throughout the store or head over to the beauty bar for gua sha and face yoga routines. Content previously only accessible through their paid Alo Moves platform is available for free, only in the virtual store. 

One of the most unique features of the Alo Virtual Store is the virtual closet. Users can mix and match tops and bottoms from the latest collection to create their own custom looks. Once users have created a look they like, they can add it to their cart and checkout. With the e-commerce integration built into the store, the checkout process is seamless and frictionless.

To learn more about how Obsess virtual stores can be used to reach and engage your community online, and enhance your in-person events, contact our team at contact@obsessVR.com or book a demo.

Known for their iconic makeup products, Maybelline has taken their brand and beauty expertise to the next level with their immersive Virtual Loft. Powered by Obsess, the loft provides users with a fun and interactive way to explore their wide range of products, get inspiration and connect with other beauty lovers. Maybelline has a strong beauty community that is passionate about makeup; the Virtual Loft is another forum for Maybelline to connect with its community and give them a new way to explore the brand.

Packed with engaging elements, the loft contains a plethora of features meant to inspire beauty aficionados, such as a before and after modal that demonstrates the power of Maybelline makeup and the ability to virtually try-on lipsticks to find your perfect shade. Powered by ModiFace, the virtual try-on integration allows users to find their perfect lipstick shade in the Shade Studio and see how different products transform their look. The loft also offers a variety of tips and tricks for applying makeup; whether you’re a beginner or a pro, you’ll be inspired to try something new.

In partnership with beauty retailer Lookfantasic.com, the brand’s bestsellers and latest launches are available for purchase directly from the loft. The Virtual Loft features a wide variety of products, from foundation to lipstick to eyeliner for shoppers to browse; they can make selections by product type, color, or collection. Putting Maybelline’s hero products and latest launches within reach, every room in the Virtual Loft is equipped with innovative features that enhance consumers’ shopping experiences.

In addition, the Virtual Loft also offers a chance to join Maybelline’s exclusive fan club and connect with fellow beauty lovers. Community members get access to different sample promotions and more. To join, loft visitors can simply take the in-store quiz consisting of 8 questions found in individual hotspots throughout the store. To learn more about how Obsess virtual stores can serve as a venue for inspiration and community building, contact our team at contact@obsessVR.com or book a demo.

Dyson, the British technology company known for its innovative vacuum cleaners, hair dryers, and other home appliances, recently launched a new virtual store using the Obsess virtual store platform. 

The interactive 360 product experience allows users to browse Dyson products in a fully interactive, immersive and educational way. The virtual flagship features the brand’s Hero Collection, containing the brand’s most popular products, including their cult-favorite cordless vacuum cleaner, the viral Dyson Airwrap, and the Pure Cool Link air purifier. In the experience, users can shop the products, learn about their features and watch videos of them in action. 

More than just an interactive shopping destination, the virtual store is a convenient way for users to learn about Dyson’s products and find the right ones for their needs—empowering shoppers to make informed decisions. Dyson’s 360 product experience highlights their iconic engineering and provides users with more color around their innovative products such as how they are designed and their unique features. Users can get an inside look of the products, breaking down the individual parts and how they function. 

With extensive product information and the use of VR and AR technology, shoppers can better visualize the behind-the-scenes functionality of each item and explore them in a modern and interactive way. For example, users can see how the Dyson V11 Absolute vacuum cleaner uses cyclone technology to remove dirt and dust from carpets and hard floors. And how the viral Dyson Airwrap styler uses ionic technology to style hair without heat damage.

Immersive experiences are a powerful educational tool for products as they allow users to interact with the products in a realistic and engaging way. The Obsess virtual store platform enabled Dyson to convey their complex engineering process to shoppers in a memorable and digestible way. 

To learn more about how Obsess virtual stores can serve as an immersive educational tool, contact our team at contact@obsessVR.com or book a demo.