J.Crew Partners with Obsess to Launch the First-Ever Virtual Closet for Apple Vision Pro

J.Crew and Obsess have launched an unprecedented virtual shopping experience: the “J.Crew Virtual Closet” app, exclusively for Apple Vision Pro aligned to the premiere launch of the new device. This groundbreaking initiative marks the first-ever fashion shopping experience to include both a virtual styling closet and the SharePlay feature on Apple’s advanced spatial computer.

A New Era of Immersive Shopping

J.Crew’s forward-thinking approach transforms the conventional shopping experience. The brand’s Virtual Closet for Apple Vision Pro allows customers to immerse themselves in a 3D shopping environment, showcasing J.Crew’s latest collections in ultra-high definition. This immersive experience, conceptualized, designed and developed by Obsess, is not just a leap in e-commerce but a whole new world of interactive shopping.

SharePlay for Digital Clienteling

The J.Crew Virtual Closet is among the first shopping apps on Apple Vision Pro to utilize SharePlay, a visionOS feature that will up-level digital clienteling as we know it. 

SharePlay includes a powerful set of features for shared experiences while on a FaceTime call through Vision Pro. The J.Crew app leverages a digitized version of a person (and their subtle facial expressions and gestures) to allow them to activate one-on-one video calls with J.Crew’s expert stylists or host group video chats to get others’ opinions on looks. When one person creates an outfit, the other person can see it—and they can react, comment and give feedback in real time. The subtlety of the persona’s interaction creates a hyperrealistic shared experience, making digital shopping feel more social than ever.

A Reimagined Clueless Closet

J.Crew’s concept takes all the promise of Cher’s closet from the 1990s film Clueless and transforms it into something actually usable for consumers—a feat that the retail industry has been seeking for quite some time.

Vision Pro users can create outfit combinations for different occasions interactively and at life-size scale. Shoppers use intuitive hand and eye movements to browse different products and looks. Apple Pay integration enables all looks to be seamlessly added to cart and purchased directly from the app.

High Definition Details

The J.Crew visionOS app offers a curated selection of products, enabling customers to scrutinize the texture and quality of materials like never before. A Vision Pro user can pull up a piece of clothing or an accessory so close to their face that they can see a product’s granular weaves, textures, folds, creases and dyes. The level of detail is even clearer than if a person was doing the same examination in real life with a naked eye.

This app also includes realistic background scenes to inspire and guide users in updating their wardrobes. For example, resort looks can be visualized within the context of a 360-degree immersive beach setting.

Why It Matters

The J.Crew Virtual Closet for Apple Vision Pro is more than just a technological advancement; it’s a portal into the next generation of fashion retail. Combining social proof, high-definition contextual visuals, personalization and easy checkout—J.Crew and Obsess have ushered in a new era of immersive shopping, blending the physical and digital worlds in a way that has never been done before.

The J.Crew Apple Vision Pro app is available to download for free from the App Store for Apple Vision Pro.

Apple Vision Pro Design and Development Services from Obsess

Obsess is developing highly visual, interactive and tailored shopping experiences to help brands like J.Crew revolutionize storytelling and engage consumers digitally like never before.

Brands can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can include virtual stores, tools to mix-and-match outfits, shop with friends or sales associates from afar—or even bring an outdoor space right into an indoor home. Apple Pay is available to implement on all Apple Vision Pro apps, enabling a seamless checkout.


If you are interested in creating an experience for Apple Vision Pro for your brand, book a demo or send a message to contact@obsessvr.com today.

Amika and Obsess Launch amikaverse on Roblox

Brooklyn-based haircare brand, amika, debuts its first Roblox experience with Obsess. The colorful, play-driven world embodies the brand’s commitment to inclusion, responsibility and sustainability, and leverages their professional credibility to highlight their salon-quality products. An ideal extension of the brand’s purpose, the amikaverse is a community-centric example of how they are meeting their newest generation of customers where they are. 

In the amikaverse, users can learn about the brand as they create and share their own digital products, engage in unique challenges and interact with other characters throughout the environment, fostering creativity and community. 

Besties That Game Together, Stay Together

The name “amika” means friend—the brand emphasizes diversity and inclusion within their experience, from the digital items to the non-playable characters (NPCs) in the games. Choosing Roblox as the end platform was a natural choice as it allows the brand to continue building their community in a social and gamified environment of more than 70 million daily active users, many of whom are young millennials and Gen Z.

Upon entering the amikaverse, visitors are invited to choose a “Bestie” character—a Stylist, a Gardener or a Recycler—to guide them through the immersive 3D experience. Each Bestie leads users into a different themed space with a corresponding custom mini game that makes it easy and fun to learn about amika. The games really contextualize how amika shows up every day in their customers’ lives. 

Stylists take you into the Salon, a mini game centered around inclusivity and product education; players can hone in on their hair expertise by addressing the diverse set of hair concerns presented by various characters, and then solving a quick puzzle. With Gardeners, users venture to the Garden challenge where they have to grow and harvest different ingredients that make up the amika products, showcasing the brand’s naturally derived ingredients in an interactive way. The Recycler path highlights the brand’s commitment to sustainability—in the Recycling space, visitors explore the amikaverse to collect pieces of recyclable materials to then combine into one of five different packaging options inspired by amika’s iconic patterns. Once users have the hair knowledge, ingredients and packaging, they can tap into their creativity and create a custom product to gift to friends within the experience. 

Self-Expression via Roblox User Generated Content

Obsess created exclusive digital wearables that users can shop for in the amikaverse to customize their avatars. As an official member of the Roblox UGC program, Obsess is able to 3D model all avatar items in a brand’s digital collection, and create custom UGCs (avatar accessories) for brands to sell on the platform.

The new amikaverse digital items include a vibrant collection of branded hair accessories, a jetpack made of hair dryers and brightly patterned hairstyles modeled after the brand’s signature packaging. These custom digital items empower self-expression and are available for players to redeem with digital coins collected in the amikaverse. 

The brand also included a digital sweepstakes, offering the first 10,000 visitors who completed the Salon challenge 10 times to receive a digital, limited-edition amika-patterned jacket to wear on the platform. 

According to Roblox, digital self-expression continues to grow in importance to Gen Z. Justine Higueras, Head of Beauty, CPG and QSR at Roblox states “hair customization and curation is more popular than ever on Roblox, and our research shows that avatar hair is the second most important element for 67% of Gen Z consumers to customize on a daily or weekly basis,” underscoring the necessity for amika’s new digital collectables. With the lower cost and ease of expression in immersive spaces, people are in a position to have fun changing up their hairstyles more often. “The opportunity for hair brands is massive on Roblox where over 70 million people connect and communicate daily, and it’s great to see experiences like amika’s that lean into the creativity of the Roblox community and the power of digital self-expression,” Higueras continues.

Virtual Stores for Roblox

Deepen engagement among brand communities and drive long-term loyalty with a Roblox virtual store experience. Obsess works with Roblox to create shopping-focused, high-fidelity virtual stores that give brands a seamless and manageable entry point onto the platform. Obsess-powered virtual stores on Roblox leverage gamification and tactical merchandising to promote purchases. We are able to 3D-ify a brand’s environment at a high fidelity and merchandise it with their digital items. 

In addition to the immersive experience on Roblox, amika and Obsess will be partnering to create a matching web-based virtual store, hosted on their e-commerce site. All Obsess-powered immersive experiences are built for cross-platform distribution, empowering brands to increase ROI and extend their virtual footprint across the web, Roblox, Apple Vision Pro and Meta Quest, and vice versa. 

To learn more about how Obsess can help your brand create a virtual world and sell products on Roblox, request a demo or email us at contact@obsessvr.com

The Current Landscape of Immersive Experiences: Neha Singh at CES 2024 | The C Space Studio

In case you missed it, our Founder and CEO, Neha Singh, sat down with James Kotecki in the C Space Studio at CES 2024 to discuss how brands are utilizing Obsess’ technology, the current landscape of immersive experiences and what brands/retailers can look forward to with Obsess. 

How Obsess is Bringing Gamification into Shopping

Obsess is creating immersive shopping experiences that put the consumer in the experience of the brand, in a whole 3D branded environment that brings gaming into shopping. Similar to online gaming, consumers can browse through the environment and navigate through them. 

Q: A traditional flat screen, in VR/AR, or all of the above?

The majority of our users are on their mobile devices so that’s where we are mobile-first, mobile-optimized, and it’s all accessible through the web. It’s super easy to access, making VRvery accessible to users and to brands. Also, we launched on the Oculus Meta Quest and we are launching with the Apple Vision Pro

Q: Walk me through what this experience would look like. If you are able to share a specific example or name—What am I actually experiencing?

We work with brands from a variety of verticals. We work with fashion brands like Dior, J.Crew, Ralph Lauren, Crocs. Beauty brands like K18, L’Oreal, Charlotte Tilbury. We work with CPG brands, we work with Disney.

To give you one specific example, we launched with Crate & Barrel recently. They created a virtual store that was based on their new flagship store that they opened in NYC in Flatiron. Essentially this is a fantastical version of that store, so you start with a bird’s eye view over Manhattan in the fall, go in and you have this photorealistic environment in 3D. You’re transported into a version of that store instead of seeing a grid of thumbnails of products. 

You can actually go into the living room and you see couches, you can press a button to change the entire color scheme, and can change to see different products. Then you go into the dining room and there’s all the plates kind of flying off the shelves and creating this beautiful tablescape. You can click on any product and see all the details and add it to your cart right there. So it’s a very interactive experience. A lot of the experiences also have games, where you’re learning about the brand or products at every step as you experience the store and that engages customers even further. 

Q: Are you the team actually digitally creating the look? That’s what Obsess is bringing to the table?

We provide the software platform this 3D rich technology runs on, on a web browser. We often also provide the services to actually create the environment. In some cases our brands might have their agencies do it or they might have their interior retail designers do it—otherwise we can. Typically we get creative direction from the brand though.

The Novelty and Utility of Immersive E-Commerce

The contextual piece virtual stores offer is hugely important; in traditional e-commerce consumers are devoid of context. Contextualizing e-commerce makes shoppers see things they weren’t looking for. We often see that our average order value from our virtual stores is higher than typical e-commerce because people might notice something that they weren’t necessarily looking for and then they purchase it. 

The discovery-driven phenomenon was previously only in stores. In traditional e-commerce that doesn’t happen because it’s directed at the consumer. 

Q: It’s interesting to think about because some people might think about VR as a space to get lost. It sounds like what you’re describing is a bit more nuanced and balanced, which is using those environments as a way to bring back to the real world, and how to create the real life reality of what you actually might want. 

At the moment all the products in our experiences are all physical products, so what you buy is something real that you’re getting in hand.

Q: It may be brand dependent—creating something that seems like a store because you could theoretically create any kind of environment. Not every brand might necessarily need it to be a store, so how do you think about that psychologically and what are you aiming for there?

We want to enable brands to express their creativity in whatever way makes sense for the particular collection, for the particular season or brand. A lot of customers create completely fantastical environments that don’t look anything like their retail stores. We actually launched a virtual store for Taylor Swift that is a Christmas tree farm which is where she grew up and the products, you basically shop them off of it. We have customers who have created underwater experiences, you can create a planet if you want. Many of our customers in beauty want to talk about the science behind their products so you’re in a lab. It’s totally dependent on what makes sense and we can also test that with the data that we have—what works and what doesn’t. 

What to Look Forward to with Obsess

We firmly believe the future of the internet is 3D because our real world is 3D. The reason we’re used to these flat screens is just because of limitations of technology. 

But as chips are getting more powerful, PSUs process faster, our digital interface becomes closer and closer to the real world. All around us, it’s 3D and ultimately our digital interface will become very much like that. These are the starting points to that ultimate future

Q: What are you most excited about for what’s next? Obviously Apple’s technology is potentially the big one for the year, but is there a piece of technology or a thing that you are waiting to click into place to take you to the next level?

For us, the biggest sort of next big shift in this on the horizon is personalization. What it means in a 3D space, is that you can walk into a virtual store and it will greet you, you would have products based on your purchasing history, your interests have been by browsing other places. The complexity there is rendering this dynamically in 3D for every person. That’s the technology we are building now and that’s really ultimately our vision and whatever device you experience that on, we want the experience to be personalized to you. Today the experience that you get is the same as what everyone else is getting and that’s going to change. 

Q: Another buzzword is AI here at CES 2024; how are you thinking about using AI in any interesting or novel ways that you want to highlight?

We have actually incorporated Gen AI in our production process of these experiences. In the cases where we are designing the experiences for brands, what Gen AI has helped us do is create options very quickly for brands. Doing all of that in 3D takes much longer. So now we can actually get that whole process down with the help of AI and finalize what the brand wants. That has actually cut down our production time and our go to market time for virtual stores.

The other thing that we are using it for is to create more content in the stores. We see from our data that the more content we can add to the experiences, the higher the purchase conversion rate is. One of our stores is a baby registry, there you can plug your due date and it’ll use Gen AI to find all the names that are most common for that date and things like that. So you can imagine the possibilities of what someone would have had to do manually on the brand side to produce that content, now it’s all automated and we can make the experience more interesting. 

Q: Do you have other human characters like an AI shopkeeper that’s going to interact with me? Or is there a philosophy around that? Is that also brand dependent?

One of the ways that’s super successful and people really engage with, is having real people there as avatars who are shot on a green screen background. We often have influences or the brand designer in, introducing you and welcoming you into the experience and that gets super high engagement. Now what we are doing is creating more 3D avatars of influencers who can be in the space, AI sales associates who can help you answer your questions. 

Click here to watch the full interview: Obsess’ CEO, Neha Singh, In The C Space Studio – CES 2024

Email us at contact@obsessvr.com or book a demo to see what Obsess can do for your brand.

The Retail Technology Trends Predicted to Dominate 2024

We are only a few short days into 2024 but, as always, the retail industry is already looking toward its next evolution. While 2023 was defined by a mass awakening to the power and availability of AI and machine learning, 2024 will take these learnings and employ them at scale to deepen personalization efforts and bring customer-centricity further into the forefront. Retailers will look to create hyper-personalized, differentiated, valuable customer experiences that focus on brand memorability and meaning. Obsess predicts that 2024 retail technologies will revolve around four primary trends:

  1. The advent of spatial computing with Apple’s new Vision Pro device.
  2. A persistent growth in AI-driven personalization and predictive content.
  3. Gamification’s triumph as a necessity in online shopping.
  4. The evolution of dynamic merchandising strategies to enhance customer engagement and drive cross-selling initiatives.
Apple Vision Pro - virtual shopping experiences for brands

Retail Technology Trend Prediction #1: 2024’s newest buzz phrase will be: “spatial computing,” courtesy of Apple Vision Pro.

The new year is set to embrace the mainstream emergence of “spatial computing,” marked by Apple’s upcoming Vision Pro device. This technology—driven by enhanced processors, ultra-high definition and global network speeds—promises revolutionary immersive shopping experiences. By integrating 3D digital interfaces mirroring human interactions, spatial computing transcends conventional online shopping encounters.

The arrival of Apple Vision Pro heralds a new era by seamlessly merging virtual and physical realms through a blend of augmented reality (AR) and virtual reality (VR). This device allows products to appear life-size in a user’s physical space via AR, enabling interaction through intuitive gestures with eyes, hands and voice. Although positioned at a premium price point, it aligns naturally with brands targeting innovation or luxury customers, typically gaining traction through early app store downloads.

Over the next year and the subsequent five or so years, expect spatial computing devices and apps to gain widespread adoption—providing a more natural, intuitive, and human-centered way of engaging with technology. The emergence of Apple Vision Pro could very well draw similarities from the advent of the iPhone.

Retail Technology Trend Prediction #2: AI will continue to dominate content creation.

AI continues to hold a pivotal role in crafting highly personalized and predictive content in retail, and even more notably in e-commerce. Advanced algorithms and data analytics decode intricate consumer behaviors, enabling tailored shopping experiences. From intuitive chatbots offering real-time assistance to precise product recommendations, AI-generated content and experiences will continue to enhance engagement and satisfaction aligned to bespoke customer journeys.

Obsess, in partnership with Coresight Research, reported in Q4 2023 that immersive experiences would be a top three priority investment area for brands and retailers during the following 12 months, Within immersive experiences, data/AI-enabled content for personalization ranked as the top investment priority.

According to the report: 71% of US-based brands and retailers have already invested in data/AI-enabled content for personalization. Of these brands and retailers, 77% reported significant or moderate increases in online sales.

Retail Technology Trend Prediction #3: Gamification will go from a nice-to-have to a need-to-have in e-commerce.

In order to stay relevant in 2024: retailers will need to incorporate principles of game play into their online shopping experiences. With over 80% of consumers engaged in video games, integrating gamified shopping experiences becomes pivotal to capturing and retaining younger demographics.

Gamified shopping content will become a direct line for brands to capture the attention of Gen Z. Similar to how social media once served as the ticket to captivate millennials, branded gaming will be the gateway for businesses to connect with Gen Z and younger demographics. 

For brands and retailers to thrive in the current shopping landscape, embracing gamification as a core element of their digital approach will be crucial. Obsess has created over 300 virtual stores for brands, and the data from these stores proves that when brands add gamification into their virtual shopping experiences; they increase shoppers’ likelihood to add to cart by 10X, compared to when they do not include the feature at all.

Templated virtual stores - drag and drop products

Retail Technology Trend Prediction #4: Dynamic merchandising will elevate customer engagement.

Online retail strategies in 2024 will lean toward more dynamic merchandising, emboldened by data-driven insights and AI-driven analytics. Digital marketplaces will adeptly adjust product displays and content in real-time to show a wider, yet more tailored, assortment. These immersive displays will not only increase engagement and retention, but they will also unlock new opportunities for cross-sells and up-sells.

Virtual stores are types of immersive 3D experiences that harness spatial analytics, enabling the continuous fine-tuning of shopping environments using live data. Similar to physical store setups, virtual store managers can analyze browsing and buying patterns by rearranging products in diverse sections of the 3D space efficiently and cost-effectively. 

Crate & Barrel Virtual Flagship Store, powered by Obsess - Inside View

2024 promises to redefine the retail technology landscape with:

  • Apple Vision Pro leading spatial computing advancements.
  • AI’s continued dominance in crafting hyper-personalized content.
  • The imperative integration of gaming principles into online shopping.
  • Dynamic merchandising strategies that enhance engagement and cross-sells in e-commerce.

Brands and retailers that embrace these trends will cement their roles as critical players in the next generation of online shopping.

Insights into Immersive Experiences in Retail, based on a 2023 Survey

In the rapidly evolving world of retail, the integration of immersive experiences has emerged as a pivotal strategy to captivate and engage consumers. In Q4 2023, Obsess partnered with Coresight Research to conduct a study of 150 retail decision-makers, which sought to understand how retailers are thinking about immersive experiences—including how they are prioritizing investments, and which types of results they are seeing.

The full report is available to download for free here.

55% of brands and retailers will increase investment in immersive experiences in the next three years, according to Obsess and Coresight Research.

The report’s findings forecast the AR market to soar to $31.3 billion by 2027. Meanwhile, the VR market, though smaller, is set for significant growth, projected to escalate from $12.9 billion in 2023 to $20.7 billion by 2027. The growth rate of VR is notably 1.5 times greater than that of AR, highlighting a compelling trend in technological advancement and consumer adoption.

However, what makes this growth even more compelling is the insight derived from the survey conducted among industry respondents. More than half of all surveyed brands and retailers indicated that they would increase their investment in immersive experiences during the next three years. Likewise, an overwhelming 86% of respondents indicated a definite intent to increase their investment in immersive experiences over the next 10 years.

This high planned adoption rate within the next few years highlights an urgency around investing in immersive experiences. Despite economic challenges, surveyed brands and retailers have signaled that they will continue to invest in immersive experiences, emphasizing the value that companies believe they stand to gain from investing in this area.

88% of brands and retailers boosted sales with virtual stores, according to Obsess and Coresight Research.

Immersive experiences encompass a wide spectrum—from virtual stores and VR/AR-enabled try-on to AI-driven content for personalization and social shopping.

The impact of virtual stores is tangible, with an impressive 88% uplift in sales after investing in virtual stores. Likewise, brands partnering with Obsess witness up to 10X longer session times in virtual stores compared to traditional e-commerce platforms.

Stats about virtual store performance, based on a survey conducted by Obsess and Coresight research.

The survey identified seven types of immersive experiences, with four emerging as front-runners in revolutionizing consumer engagement within retail.

Interestingly, virtual try-on, virtual fashion shows/events, and livestreaming are already well-established immersive experiences in the market. The remaining four—virtual stores, gamified shopping experiences, social shopping, and data/AI-enabled content for personalization—are gaining traction among brands and retailers as innovative avenues to boost sales and enrich consumer interactions.

The survey delved into the considerations that companies planning to invest in each type of immersive experience deemed most critical within the upcoming 12 months. Notably:

  1. Virtual Stores and Gamified Shopping Experiences: Retailers prioritize a seamless user experience, with a “user-friendly interface” ranking high. Additionally, the importance of “mobile responsiveness” underscores the shift towards catering to mobile-savvy consumers.
  2. Data/AI-enabled Content for Personalization: Companies emphasize tailored engagement, leveraging data insights for personalization. Notably, “data analytics and insights” top the list for virtual stores, signaling a shift towards leveraging consumer behavior data, similar to the approach used in physical stores.
  3. Social Shopping: Cost emerges as a critical factor, potentially attributed to expenses related to creator-generated content, celebrity endorsements, and user-community activities.

These insights underscore a strategic shift in how retailers perceive and approach immersive experiences. Beyond the technological novelty, companies prioritize aspects that directly impact consumer engagement and satisfaction, aiming to minimize friction and enhance the overall experience.

The report illuminates the evolving landscape of immersive experiences in retail, offering a roadmap for businesses aiming to navigate and harness the potential of new technologies. The integration of immersive experiences into retail is not merely a trend but a strategic imperative, aligning with the evolving preferences of modern consumers. As businesses invest in these technologies, they aim to not only boost sales but also glean invaluable insights into consumer behavior, enabling more informed marketing strategies and innovative approaches to store layout and inventory management.

Download the full report here.

Virtual Store Spotlight: Holiday World of J.Crew

The classic American fashion retailer, J.Crew, introduces its second Obsess-powered virtual store. With a holiday-inspired ambiance, the World of J.Crew transitions into a digital après-ski retreat. Users can navigate the Snow Lodge for the newest women’s styles and the Ski Chalet for men’s—an immersive digital expedition delving into the brand’s essence and seasonal offerings.

This immersive experience incorporates a variety of interactive elements and several rooms designed to present J.Crew’s merchandise in innovative ways. Within the Gifting Suite, users can click on gift boxes to unveil a selection of the most festive products. The Catalog Archives room is designed to offer brand enthusiasts a unique chance to test their knowledge through a branded quiz exploring the celebrated archives of J.Crew catalogs, fostering a connection with the brand’s long and storied heritage.

J Crew holiday Virtual store powered by Obsess

Dynamic animations captivate users throughout, and the scavenger hunt invites shoppers to collect J.Crew ski passes, unlocking a chance at an exclusive luxe cashmere giveaway. The Party Room provides an ideal backdrop for the brand’s festive women’s party products, highlighted in the season’s vibrant red hue. Adding an extra layer of excitement, the store features a vintage video game-style Ski Racing Game, challenging players to navigate a skier through a series of slopes obstacles. The brand’s curated selection of seasonal looks and holiday gifts is seamlessly woven into the experience, offering a fully shoppable journey.

J Crew holiday Virtual store powered by Obsess: shopping

In the prior edition, as a tribute to 40 years of American style, J.Crew engaged its community with a virtual flagship store—the J.Crew Virtual Beach House. This immersive experience showcased the brand’s products within classic-themed print rooms, ranging from the stripe room to the floral room. Users were encouraged to test their knowledge with a pop quiz and participate in a scavenger hunt to unlock access to the Secret Lighthouse, revealing exclusive content.

Looking to build a virtual flagship of your own? Book a demo with the Obsess team today.

Virtual Store Spotlight: Sephora x Cosmopolitan Gifting Suite

This holiday season, renowned Hearst publication Cosmopolitan introduces an innovative experience in collaboration with Sephora—a virtual gifting suite designed to redefine fragrance content and shopping. Whether one is seeking a scent for personal indulgence or as a sophisticated gift, this suite promises a blend of luxury and personal discovery, setting a new standard for olfactory experiences in the beauty industry.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Central to this virtual experience is the iconic Cosmopolitan quiz, expertly fashioned to reveal unique scent profiles. Shoppers are invited to engage with a series of questions, thoughtfully designed to unravel the nuances of their fragrance preferences and personal style.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Following the quiz, shoppers seamlessly transition to explore a curated selection of note-categorized, directly shoppable products housed within the suite. This assortment is thoughtfully arranged and easily navigable, ensuring a shopping experience that aligns with individual tastes and preferences of users across “floral,” “earthy and woody,” as well as “warm and spicy” notes.

Sephora x Cosmopolitan Virtual Gifting Experience Powered by Obsess

Want to create an innovative and engaging digital experience that builds brand affinity while delivering a more memorable, immersive shopping experience? Book a demo to discover our platform.

Virtual Store Spotlight: Crate & Barrel Flagship for Furniture and Homeware

Crate & Barrel, the household name synonymous with exquisite furniture and homeware, has embarked on an innovative journey, breaking the barriers of traditional retail for home brands. The home goods company has launched its first-ever immersive virtual flagship store, in collaboration with Obsess. This groundbreaking initiative promises a transformative shopping experience for customers worldwide.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Inside View

The virtual store, an exact replica of Crate & Barrel’s new physical flagship store situated in the vibrant Flatiron neighborhood of New York City, transcends the limitations of conventional online shopping. Boasting a fully rendered space using Obsess’s patented 3D technology, this architectural marvel offers more than just a digital catalog. It’s a dynamic, interactive environment replete with engaging animations and personalized tools that enable customers to curate their dream living spaces.

One of the key highlights of this virtual experience is the ability for patrons to customize their own sofa sets and design their ideal living rooms. Through intuitive personalization tools, customers can visualize and tailor furniture arrangements to suit their unique preferences, transforming their visions into virtual reality.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Bouquet Customizer

Additionally, the store features an innovative option allowing customers to craft bespoke bouquets by selecting vases and botanicals from Crate & Barrel’s extensive collection. This level of customization adds a touch of personal flair, enabling individuals to infuse their spaces with a distinct personality.

Obsess has brought to life over 450 shoppable products within eight interactive room environments. From dining areas to kitchen setups, living rooms, botanical shops, and spaces dedicated to Crate & Kids, this virtual haven mirrors the versatility and richness of the physical flagship store.

“We’re excited to partner with Obsess on this groundbreaking venture, offering our online customers an unprecedented way to engage with our brand,” stated Sebastian Brauer, Senior VP of Product Design at Crate & Barrel. “This immersive tour enables our global clientele to envision and experience our new flagship in NYC, fostering creativity and inspiration in designing their ideal spaces.”

Crate & Barrel Virtual Flagship Store, powered by Obsess - Crate & Kids View

The virtual store transports visitors into a vivid, 360-degree rendition of the physical flagship at 881 Broadway, housed in a historically significant building dating back to 1868. Maintaining neoclassical columns and a volcanic ash tile wall, this homage to the city’s heritage merges seamlessly with contemporary retail innovation, creating an immersive journey through time and design.

Neha Singh, Founder and CEO of Obsess, expressed enthusiasm for the partnership, highlighting how the virtual store empowers online customers to indulge in a sensory-rich shopping escapade. “Every element and product within the environment is available for purchase, offering customers a lifelike experience that transcends the typical online shopping journey.”

Furthermore, the virtual store introduces a Design Desk, a hub for customers seeking expert guidance and design services. Visitors can engage with Crate & Barrel’s design experts virtually, in-store, or within the comfort of their homes, fostering engagement and collaborative conversations that bring their visions to fruition.

Crate & Barrel Virtual Flagship Store, powered by Obsess - Crate & Kids View

In an era where technology merges seamlessly with retail, Crate & Barrel’s immersive virtual store stands as a testament to innovation, redefining the art of shopping and paving the way for the future of retail experiences worldwide. To explore this innovative virtual store and indulge in a truly immersive shopping experience, visit Crate & Barrel’s Virtual Flagship Store.

Looking to build a virtual flagship of your own? Book a demo with the Obsess team today.

Virtual Store Spotlight: H-E-B Grocery Holiday Home

H-E-B, the beloved Texas-based grocery chain, has launched its first-ever virtual store, transforming the way customers can now experience grocery shopping. Step into their Holiday Home to experience an immersive wonderland of flavors, recipes and holiday products that unfold through interactive features.

The experience itself takes inspiration from the warm and inviting interiors of Texas-style homes, adorned with festive decorations and a variety of products available for holiday shopping. The space is expansive, featuring multiple rooms including the Living Room, Kitchen, Coffee Nook, Den, Dining Room, and a Backyard. Upon entering, users are greeted by virtual chef avatars ready to guide shoppers through delicious recipes. An assortment of recipe pop-ups, covering appetizers, main dishes, sides and desserts, is showcased throughout the experience. Each pop-up is complemented by shoppable links, offering a seamless way to add ingredients to cart with a single click. Users can further engage in an educational adventure through incentivized game play in the form of a scavenger hunt. The interactive game unveils facts about H-E-B and its rich history. The completion of the hunt unlocks exclusive holiday deals, transforming the experience into a rewarding journey of discovery and savings. 

HEB_Virtual Grocery Store_Obsess

The virtual experience further provides the brand a platform to spotlight its philanthropic endeavors through interactive content, such as the Feast of Sharing—an annual event where free holiday meals are distributed. Concluding the virtual exploration is the Mi Tienda Patio, an exclusive room designed to envelop visitors in Mexican-inspired flavors and aromas. Here, a carefully curated collection of products and decor authentically captures the essence of this vibrant culinary tradition.

HEB_Virtual Grocery Store_Obsess

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Virtual Store Spotlight: Corona Virtual Experiences

Corona is giving fans a new way to shop and engage with their brand, transporting consumers to a variety of locations with their virtual experiences. With the launch of the Virtual Clubhouse, the iconic beer brand takes users to the golf course with the chance to go to the 2023 U.S. Open as part of their PGA campaign. In the second experience, Ticket to Summer, Corona takes visitors on a fun-filled vacation, with brand ambassador Snoop Dogg, to a music festival, the beach and the ballpark—they can even take a swing on the pitch in the custom Home Run Derby game. As part of their holiday campaign, Corona launched the virtual Holiday Beach Hut, taking visitors to a sandy, sunset paradise modeled after their iconic, long-standing holiday commercial with Snoop.

Corona Virtual Clubhouse

Fans can join Corona on a golf resort with a number of amenities in the Virtual Clubhouse. Throughout the space, users can learn more about Corona’s signature products and flavors, and engage with interactive features and content–visitors can play, shop, experiment with recipes and more. 

Consumers can keep their game light and their memory sharp with the matching game out on the green for a chance to win a discount code for apparel and accessories. Visitors can then swing over to the gift shop to shop exclusive apparel and accessories in collaboration with Travis Mathew, and get tips on their golf game from pro Manolo Vega; Vega shares his expertise as a PGA Tour pro through video clips embedded in the experience. At the bar, users can learn fun Corona facts and discover their drink of choice for the season with simple summer-inspired cocktail recipes to try at home. 

Coinciding with the PGA tour, the Virtual Clubhouse features a chance for visitors to win tickets to the 2023 U.S. Open tournament. The grand prize includes four tickets to the tournament and an all expenses-paid 5-night trip to Los Angeles, along with $4,500 in spending money. Other prizes include various Corona merchandise and golf apparel.

Corona Ticket to Summer

In their Ticket to Summer Virtual Experience, Corona gives visitors the opportunity to embark on an adventure-packed vacation from three different scenes: the ballpark, the beach and out on music-festival grounds. Corona kicks off the experience with a green screen avatar of brand ambassador Snoop Dogg at the will call booth, welcoming users to the experience. Similar to the Virtual Clubhouse experience, consumers are able to shop and learn about signature Corona products and merchandise, play games and enter exclusive sweepstakes. 

For the summer experience, Corona built another custom game for users. As the official cerveza of Major League Baseball is allowing fans to get up to bat in the Home Run Derby Game and hit a home run or two on the field. 

The featured sweepstakes in the summer experience gives fans the chance to make their virtual experiences a reality with three prize bundles–with one lucky winner winning all three. In partnership with the MLB, Corona is sending one prize winner to an MLB 2023 regular season game with two tickets and limited-edition baseball hats. Prize #2 is a travel package worth $2,800 that allows the winner to jet off to a destination of their choice. The last bundle is $400 in concert cash, in collaboration with Live Nation, to be used on a show of their choice.

Corona Holiday Beach Hut

Feliz Navi-Drip it like it’s hot—for the holidays, Corona invites fans to a Christmas outing on the beach in the Holiday Beach Hut with brand ambassador Snoop Dogg, turning their famed holiday commercial into an immersive holiday experience. Visitors are taken to a palm tree-filled beach at sunset, where they can shop classic Corona products, play games, enter sweepstakes and more. 

Around the crackling, virtual bonfire consumers can purchase classic Corona products through multiple retailers such as Drizly or Instacart. Visitors can win a special discount code by playing the custom, arcade-style ornament collection game off into the sunset. Fans can get further in the holiday spirit inside the colorful string light laden beach hut. Here, visitors can watch the iconic holiday ad the experience is modeled after, create a holiday card with Snoop in the photobooth or enter the sweepstakes for a chance to win a limited-edition robe, matching Snoop Dogg, designed by Talia Coles—the creative mind behind Snoop’s iconic look in his commercial with the beer brand. 

The Corona virtual experiences are a unique and immersive experience for new and longtime fans to explore products and engage with the brand in a fun and informative way.

To learn more about how Obsess virtual stores can be used to host sweepstakes, and educate and engage consumers, contact our team at contact@obsessVR.com or book a demo.