Discover Custom Shopping Experiences for Brands on Roblox
Obsess builds shopping-focused experiences for brands on Roblox. These Roblox brand partnerships provide companies with an easy entry point into the gaming platform, enabling brands to connect with a huge audience of young consumers.
We’ve partnered with the world’s leading brands and retailers to create more than 400 AI-powered virtual stores and experiences.
Why Roblox Is a MUST for Your 2025 Planning
Obsess Founder & CEO Neha Singh and COO Andee Olson hosted a webinar on why building a presence on Roblox—the new “social media” platform—is essential for brands. Here are the key takeaways.
BENEFITS OF BUILDING BRANDED ROBLOX EXPERIENCES
Roblox is a gaming platform and digital storefront with 90 million daily active users. 60% of Roblox users are Gen Z. The platform enables highly engaging virtual gaming worlds, which brands can leverage to reach new audiences and increase loyalty.
While traditional Roblox worlds focus on incentivizing game play, Obsess-powered virtual stores on Roblox leverage gamification and tactical merchandising to promote purchases.
Roblox allows brands to sell branded digital items (also called a “UGC”) for user avatars—from clothing and shoes to makeup looks and hairstyles. Once a Roblox user purchases an item, they can wear it to other Roblox experiences, increasing product visibility and brand awareness.
Obsess has been accepted into the Roblox UGC program; we will 3D model all the avatar items in your digital collection, per Roblox specs, and merchandise them in your Roblox experience at a high fidelity.
Obsess is working with Roblox to bring a new type of experience onto the platform—prioritizing shopping. To maximize ROI on Roblox, brands can work with Obsess to create a data-backed store layout that encourages product sales—based on Obsess’s 3D spatial data from over 350 virtual stores.
Brands can also distribute their Roblox virtual store across multiple channels and devices: mobile and desktop on your brand website, spatial computing devices like Apple Vision Pro and VR headsets like Meta Quest.
BRANDS ON ROBLOX SPOTLIGHT: THE AMIKAVERSE ROBLOX EXPERIENCE
Brooklyn-based haircare brand, amika, debuted its first Roblox experience with Obsess. The “amikaverse” is a colorful world that embodies the brand’s commitment to inclusion, responsibility and sustainability—and leverages their professional credibility to highlight their salon-quality products.
FEATURES FOR ROBLOX EXPERIENCES
Digital Product Sales
Obsess enables your brand to sell every digital item type in Roblox—such as avatar clothing, shoes, handbags, hats, sunglasses, jewelry and even makeup looks and hairstyles.
Branded Games
Roblox users enter the platform with an expectation to play. Obsess works with your brand on a gamified shopping strategy to incentivize product discovery and purchases through game play.
Social Shopping
Roblox is an inherently social platform, where Gen Z goes to hang out with their friends. Create a community around your brand, by bringing unique shopping experiences to the hyper engaged Roblox userbase.
Cross-Platform Expansion
Obsess stores are built for cross-platform distribution. Your Roblox virtual store can be extended to sell physical items in a virtual store on your brand website, as well as AR/VR headsets like the Apple Vision Pro and the Meta Quest.
HOW TO BUILD YOUR BRAND ON ROBLOX
Obsess works with Roblox to create shoppable, focused, high-fidelity virtual stores that give brands a more seamless and manageable entry point onto the platform. Learn how to get started.
OBSESSED? LET’S TALK.
Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.
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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.
© 2024 Obsess, Inc. all rights reserved.