Webinar: Why Roblox is a Must for 2025
Did you know: 53+ million Gen Z users spend more time daily on Roblox than Instagram & TikTok combined?
Join Obsess for a webinar on December 11, 2024 at 12pm ET, with CEO Neha Singh and COO Andee Olson, where we discuss why it’s increasingly critical for brands to have a presence on Roblox–the new “social media” platform.
AGENDA
In the immersive retail space, gamified experiences reign supreme due to their social capabilities and heightened interactivity.
Roblox activations remain the top pick for brands looking to engage new audiences with memorable experiences and drive meaningful, long-term engagement. With 89 million daily active users, 60% Gen Z, Roblox is a natural extension for brands looking to build their online community. Roblox players are hyper-engaged, spending 2.4 hours daily per user—more daily time spent than TikTok and Instagram combined.
In partnership with Shopify, Roblox announced they are introducing real-world commerce capabilities to the platform in 2025. This integration enables brands on Shopify to sell physical items directly within their Roblox experiences, monetizing their gaming investment.
Currently, Roblox only allows brands to sell branded digital items (called “UGC”) for user avatars—from clothing and shoes to makeup looks and hairstyles. Once a user purchases an item, they can wear it to other Roblox experiences, increasing product visibility and brand awareness.
Gen Z’s affinity for game-like shopping is changing the e-commerce landscape as brands capitalize on their unprecedented purchasing power. As brands continue to turn to gamification, platforms like Roblox emerge as the next frontier for capturing consumer interest.
Join our Roblox webinar on December 11, 2024 at 12pm ET to learn more about where we see the future of immersive retail going, and why Roblox is a must for 2025 planning.
HOW TO BUILD YOUR BRAND ON ROBLOX
Obsess creates engaging, high-fidelity brand experiences on Roblox that attract and engage a new audience. Learn how to get started.
We’ve partnered with the world’s leading brands and retailers to create more than 400 AI-powered virtual stores and experiences.
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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.
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© 2024 Obsess, Inc. all rights reserved.
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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.
© 2024 Obsess, Inc. all rights reserved.