Category: Industry Insights

Obsess joins the Adobe Commerce Marketplace, and offers Adobe Commerce customers a seamless, end-to-end 3D e-commerce experience. As an official Adobe Partner, our extension is available on the Adobe Commerce Marketplace. The extension enables Adobe customers to integrate their Adobe Commerce site with an Obsess-powered virtual store, and pull up-to-date product information.

Integrating with Adobe Commerce

The Obsess X Adobe extension brings Adobe Commerce customers into the next generation of immersive, discovery-driven shopping. By integrating with Adobe Commerce, Obsess enables Adobe customers to create virtual stores with dynamic product and inventory updates. Brands can easily connect their 3D product models to Adobe Commerce and keep them up-to-date. Dynamic product and inventory updates, empower brands to create immersive and engaging 3D virtual experiences that increase conversions and sales. Through the Adobe extensions, we are able to expedite virtual store launches and dynamic merchandising for Adobe customers.

We are excited to be an official Adobe Partner on the Commerce Marketplace. This partnership enables Obsess to reach a wider audience, and provide customers with seamless 3D e-commerce experiences. For more information on how the Obsess extension works on the Adobe Marketplace, click here.

Obsess is transforming the generic e-commerce grid interface into immersive 3D virtual stores that are interactive, creative and custom. Virtual stores live on a brand’s e-commerce site, and are accessible anywhere with a browser–no headset or login required. Obsess virtual stores connect to brand’s e-commerce systems to enable a seamless, unified check-out experience and real-time updates to product inventory. 

To learn more about partnership opportunities and integrating your commerce cloud with Obsess-powered immersive experiences, email us at partnerships@obsessvr.com or book a demo. 

Virtual stores have revolutionized the way consumers shop, and the pet retail industry is the latest to join the trend. From pet supplies and accessories to specialized services, these digital havens cater to the needs of animal lovers worldwide. 

Increased Accessibility

Virtual pet stores are more accessible than traditional brick-and-mortar pet stores. Regardless of geographical location or time zone, pet owners can shop anytime, anywhere. This convenience factor not only saves time and increases audience reach, but also ensures a seamless shopping experience for pet owners who prioritize their pets’ well-being.

With Obsess virtual stores, brands and retailers in the pet industry can offer prospective and current pet owners an immersive and engaging way of shopping online; brands and retailers will be able to provide their shoppers with the most suited products and services for their pets. By including informative content and virtual consultations, virtual stores can also serve as educational hubs—especially since buyers need to be well informed before purchasing anything for their pets, as it can drastically affect their health. 

Virtual stores for pets can also serve as a venue to book a range of specialized services. From online veterinary consultations to training programs and pet daycare booking, these platforms offer a comprehensive suite of services to cater to every aspect of pet care. Virtual consultations with experienced veterinarians provide pet owners with expert advice and peace of mind, especially in situations where physical visits may be challenging. Moreover, online training programs allow pet owners to conveniently enhance their pet’s skills and behavior through video tutorials and interactive modules.

Foster Community

As virtual stores for pets continue to evolve, they foster a sense of community among pet lovers. Virtual stores now  incorporate social elements, such as Shop with Friends, live chat and online communities, where pet owners can connect, share experiences and seek advice from fellow enthusiasts. This digital community aspect adds an extra layer of engagement and support for pet owners, making the virtual store experience more enriching.

Virtual stores for the pet industry are revolutionizing the pet retail landscape, offering unparalleled convenience, accessibility and a wide range of products and services. With their interactive interfaces, extensive product and service offerings, these virtual platforms have now become a go-to destination for pet brands worldwide to connect with their consumers.

To learn more about how the Obsess virtual store platform is reshaping the pet retail landscape, email us at contact@obsessVR.com or book a demo. 

Virtual hotel experiences empower potential guests to embark on a virtual journey, exploring the hotel’s accommodations before making their booking decisions. In an immersive 3D environment, potential guests can visualize the rooms’ ambiance, design and layout to gain an intricate understanding of the hotel’s offerings. This immersive exploration empowers guests to make informed, curated decisions based on their preferences, ensuring a delightful and tailored experience upon arrival.

Obsess’s virtual experiences offer a range of advantages for the hotel industry, including improved visualization, increased convenience, personalized experiences, efficient event planning and cost savings. They enhance customer engagement, optimize operational processes and support sustainable practices, ultimately benefiting both hotels and their guests.

Enhance the Hotel Booking Experience

By booking through immersive virtual hotel experiences, guests can access a wealth of information at their fingertips. From examining room layouts and configurations to virtually strolling through the hotel’s public spaces, the convenience of this technology is unparalleled. Potential guests can save time and effort by narrowing down their choices and focusing on hotels that truly align with their preferences and requirements, all from the comfort of their own homes.

Improve Customer Satisfaction and Loyalty

Booking reservations through an interactive virtual hotel experience improves customer satisfaction and loyalty by providing potential guests with a realistic experience even before stepping foot into the hotel. By immersing themselves in virtual tours of the amenities and visualizing the hotel’s offerings through virtualized retail, guests can set accurate expectations, leading to enhanced satisfaction during their stay. This transparency builds trust between guests and hotels, fostering positive guest experiences and forging lasting relationships.

Increase Guest Spending

In addition to the immersive exploration and realistic experiences, virtual reservations offer a seamless and user-friendly booking process. Once guests have explored the hotel virtually, they can easily complete the reservation within the virtual platform. This eliminates the need for users to navigate different websites or switch between applications, streamlining the entire booking journey. Guests can return to the virtual experience after booking and during their stay to purchase room upgrades, dining and spa reservations and additional hotel services.  

Virtual hotel experiences have redefined the way we book hotels, bringing convenience, transparency and enhanced satisfaction to potential guests. By offering immersive exploration, informed decisions, realistic experiences and seamless bookings, this technology has become a game-changer in the hospitality industry. 

To learn more about how Obsess virtual stores can be used by the hotel industry to empower potential and current guests to increase bookings, contact our team at contact@obsessVR.com or book a demo.

Obsess is reinventing the way alcohol brands engage their consumers. Through our virtual experiences, alcohol and spirits brands can meet their customers online with immersive environments accessible via web or mobile, and create new ways to maximize event sponsorships, or host online events.

Brands can build a branded virtual experience hosted on their websites for consumers to learn more about their brand, join exclusive events or purchase products from a multitude of retailers. By integrating with alcohol retailer’s sites through multi-retailer checkout, brands’ e-commerce platforms or alcohol delivery services like Drizly—alcohol brands can facilitate convenient purchases and ensure a seamless user buying experience. 

Obsess virtual stores empower alcohol brands to engage their target audience on a deeper level in an immersive and interactive environment. Brands can take their consumers through their production processes and guide them through their facilities—for example, capturing the beauty of a vineyard or distillery. 

Alcohol brands can also use virtual stores to maximize their sponsorship strategy, complimenting their partner assets with engaging content, gamified experiences or transportative audio and playlists—increasing brand recognition for their partners. 

Obsess virtual stores have the ability to incorporate social commerce features such as live streaming capabilities, Shop with Friends, Branded Avatars and more. These virtual experiences serve as a way to host exclusive events, enabling alcohol brands to double down on customer loyalty efforts. For example, Corona Premier used their Virtual Clubhouse to host an exclusive sweepstakes for their consumers, taking one lucky winner on an all-inclusive trip to the 2023 US Open. Alcohol brands can also host tasting events or promotional events when releasing new flavors to strengthen their community. 

Unlock new possibilities in the world of alcohol by embracing technology with immersive experiences, and enhance brand engagement.

To learn more about how Obsess virtual stores can be used to engage your community of consumers, contact our team at contact@obsessVR.com or book a demo.

Gaming companies are constantly seeking innovative strategies to cut through the marketplace noise and effectively reach their target audience. Traditional online gaming stores, with their static user interface, often leave users without much to consume or to interact with; immersive 3D environments transform game discovery by letting gamers explore endless content, interact with games prior to purchase and engage in game-centric activities, challenges and discussions.

Virtual stores offer gaming companies a way to incorporate extensive game-related content into their marketing and storytelling. Companies can construct interactive displays to reveal developer insights, character backgrounds and intricate storyline details. 

Virtual gaming experiences present a unique opportunity for game development companies to deliver exclusive content. Game developers can tease their audience with sneak peeks, behind-the-scenes footage or even early access to certain levels or characters; generating gamer interest and building attachment, leading to increased sales over time.

This contextualization deepens the connection between gamers and their selected games. Users are empowered with the freedom to delve into game-worlds, preview scenarios, purchase merchandise and more, facilitating an engaging gaming journey.

To learn more about how Obsess virtual stores can be used to enhance your brand’s relationship with your gamers, contact our team at contact@obsessVR.com or book a demo.

In the rapidly evolving landscape of global e-commerce, consumer electronics companies are constantly seeking innovative ways to stand out from the competition and capture the attention of tech-savvy consumers. One such solution that has emerged as a game-changer is the concept of virtual stores. By leveraging cutting-edge technology, consumer tech brands can create dedicated brand showrooms and virtual flagships that offer immersive and engaging experiences to customers. 

1. Immersive Brand Showrooms

Virtual store technology allows consumer tech brands to create highly interactive and immersive brand showrooms that replicate the essence of their brand. By utilizing advanced features and designs, these virtual showrooms can showcase key products in a visually stunning and captivating environment. With the ability to drive consumer education and engagement, virtual stores provide an ideal platform for brands to highlight their product features, demonstrate functionalities and create a lasting impression on potential buyers.

2. Internal Training and Product Launches

Consumer electronics companies can also utilize virtual store technology for internal purposes, such as training team members on new products or conducting product launches. Virtual stores provide a cost-effective and efficient solution for disseminating knowledge and educating employees. With the ability to amplify content for education, brands can ensure that their workforce is well-equipped to provide exceptional customer support and technical assistance. Additionally, virtual stores enable consumer electronic companies to extend their educational initiatives to end consumers, further enhancing brand credibility and customer satisfaction.

3. Cost Savings and Global Reach

One of the most significant advantages of virtual stores for consumer electronics companies is the ability to maximize cost savings. By eliminating the need for physical infrastructure, rent and staffing costs associated with physical conferences and showrooms, brands can significantly reduce operational expenses. Moreover, virtual stores offer a wider global reach, enabling companies to break geographical barriers and tap into new markets. This expansion opens up immense growth opportunities for consumer tech brands and allows them to connect with a diverse customer base from around the world.

In the highly competitive world of consumer electronics, virtual electronics stores have emerged as a necessity for brands seeking to differentiate themselves and create unforgettable brand experiences. With their ability to provide immersive showrooms, drive engagement, offer cost-effective technical support and expand global reach, virtual stores empower consumer electronics companies to thrive in the digital era. By embracing this innovative technology, brands can captivate their audience, foster brand loyalty and stay ahead of the curve in the ever-evolving landscape of e-commerce.

To learn more about how Obsess virtual stores can be used to transform your brand’s presence and unlock new opportunities in the digital realm, contact our team at contact@obsessVR.com or book a demo.

In today’s fast-paced world, where convenience and innovation are paramount, Home Appliance brands face the challenge of providing customers with an immersive and seamless shopping experience. That’s where the Obsess virtual store platform comes in, revolutionizing the way people shop for appliances and transforming the industry as we know it.

With the Obsess virtual store platform, Home Appliance brands can now offer their customers a truly interactive and immersive 3D shopping environment. Gone are the days of static product descriptions and limited visuals. Our platform empowers customers to explore a wide range of appliances, evaluate their features and functionalities, and visualize how they will fit into their homes or storefronts, all from the comfort of their own screens.

Imagine being able to try out appliances virtually, interact with them to learn more about their functions and efficiencies, and watch videos showcasing their capabilities in action. The Obsess virtual store platform brings these possibilities to life, bridging the gap between physical and online shopping. Customers can now make informed decisions, confident that the appliances they choose are a perfect fit for their needs.

But the benefits of the Obsess virtual store platform don’t stop there. We understand that shopping is a social experience, and our platform reflects that. With our innovative features, customers can invite friends, family members, or colleagues to join their shopping journey. Collaborate, gather opinions, and make decisions together in real-time. It’s a truly engaging and interactive experience that enhances the overall satisfaction of the shopping process.

We’ve also incorporated gamification into the platform, adding an element of discoverability and interactivity to the shopping experience. Customers can participate in guided quizzes to test their knowledge and set themselves up for success. And for those who enjoy a challenge, themed virtual scavenger hunts—like collecting glowing electricity bolts throughout an electrical appliance virtual store—unlocks enticing incentives and makes the shopping journey even more rewarding for consumers.

Our platform equips all appliance virtual stores with a wealth of resources to support customers in their appliance shopping journey. Whether it’s information on installation, maintenance, or support, customers can access comprehensive guides and live chat integration for guided shopping. We aim to provide the ultimate convenience and assistance to ensure a seamless and satisfying experience for every customer.

When customers are ready to make a purchase, the Obsess virtual store platform offers a seamless checkout process via e-commerce integration.

So, if you’re a Home Appliance brand looking to transform the way your customers shop, it’s time to explore the possibilities offered by the Obsess virtual store platform. Embrace the future of Home Appliance shopping today and provide your customers with an unparalleled experience that will set your brand apart from the competition.

Book a demo to learn more about the Obsess virtual store platform and unlock a world of endless possibilities for your appliance business.

Obsess is enabling sports equipment brands and retailers to create immersive shopping experiences that provide comprehensive resources and information to educate customers about their products and the sport. With engaging videos, tutorials and expert advice, sporting goods brands are able to immerse their shoppers in their respective sport like a pro. 

Virtualize Your Sporting Goods Retail Store

Specialized Bicycle Components created a shoppable, virtualized retail version of their IRL Chicago store. The virtual store mirrors the Chicago location, but contains additional interactive features such as promotional videos, a community wall, special events calendar and more, for online shoppers to engage with anywhere in the world. 

From helmets and shoulder pads to gloves and cleats, virtual sporting goods stores carry a wide range of equipment for a diverse selection of sports at your fingertips. Virtual stores are able to connect with a multitude of retailers so sports brands’ customers can find their products on a variety of sites. Whether your shoppers are seasoned players or just starting out, they are able to find exactly what they need to enhance their performance. 

Engage Sporting Goods Consumers with a Personalized Experience

Brands and retailers are also able to embed interactive content that is engaging and empowers their consumers to determine what they need. Customers can put their skills to the test with a virtual branded game, get product recommendations fit for their goals with personalized quizzes, host events in sponsorship with professional athletes or host a live streaming event around major sporting events. Obsess virtual stores enable brands to bring professional athletes and various sports personalities into the experience to engage with fans in avatar format or through promotional campaign content. 

Virtual sporting goods stores are interactive experiences with a variety of content and features for sports enthusiasts to enjoy a one-stop-shop experience that combines shopping, learning and interactive fun. 

To learn more about how virtual sporting goods stores are reshaping the sports industry, email us at contact@obsessVR.com or book a demo.