“It's Not Just Gamers and Crypto Dudes Buying Digital Fashion”
Online video games are a key digital fashion shopping environment. “These shoppers have grown up with online videogames, esports and social media and many of them see the emerging metaverse as a modern-day mall — a connected virtual world where they can hang out, shop and socialise,” says Neha Singh, Obsess CEO and founder.
Survey reveals metaverse habits of shoppers
A recent survey from experiential e-commerce platform Obsess confirms the online videogame platforms are key metaverse shopping environments: Sixty-two percent of that survey’s respondents have purchased a digital item—such as an accessory, skin or garment for their avatar—within an online video game.