Industry Insights

How Virtual Pop-Ups Increase ROI on Pop-Up Stores

Pop-up stores have been a hugely successful retail strategy and revenue driver for many brands. However, they drive a finite amount of sales, dependent on the time span of opening and foot traffic in the area. Virtual stores are a solution to the restrictive nature of pop-ups as they maximize the potential of a pop-up store, making it accessible and shoppable from anywhere at any time.

Key benefits of a virtual pop-up

  • Significantly widens audience for the pop-up store
  • A virtual version can stay open longer than a physical version, driving sell-through
  • Provides deeper insight into consumers’ interests and interactions with key data

An example of this is when multi-retailer MyTheresa created an immersive, 3D shopping experience for Moncler, powered by Obsess. Situated in the sprawling Alps is a 3D-rendered, photorealistic image of Austria’s Timmelsjoch museum, which houses Moncler’s collection as well as information on the history and culture of the area. Symbolic of the ethos behind outerwear innovator Moncler, it’s a future-facing design that also complements the natural world that surrounds it. The virtual experience has a pop-up that educates the user on Moncler’s origin story and shares the brand’s evolution story.

Below, we highlight other virtual pop-up experiences Obsess has created:

Terez Virtual Pop-up

Activewear brand Terez created a virtual version of their pop-up store in Soho New York. The virtual pop-up brought the Terez website to life with the vibrant colorful décor of the store. With Shopify integration, customers could shop products directly from the virtual store. Activations in the physical store were also digitized in interactive ways–in the virtual version, clicking on the leaves of the positivity tree brought up different positive affirmations.

Tommy Hilfiger Virtual Pop-up

Tommy Hilfiger created a virtual pop-up for an influencer collaboration with Zendaya. With their first experiential pop-up store in NYC, the shoppable virtual tour highlighted the 70s-themed zodiac-inspired prints and made all products digitally shoppable. Activations like tarot card readings and horoscopes were added as content engagement interactions.

Digitizing a pop-up store into a virtual store can serve as a valuable sales tool that also provides insightful data about prospective customers. To find out more information on how you can virtualize your pop-up store, click on this link.



© 2024 Obsess, Inc. all rights reserved.


Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.

© 2024 Obsess, Inc. all rights reserved.