Obsess-powered virtual experiences enable brands and retailers to reach their customers in 3D, across platforms, devices and product types. Any Obsess-powered virtual web experience can also be seamlessly replicated for Roblox, Meta Quest or Apple Vision Pro, and vice versa. Obsess’ cross-platform capabilities enable our partners to extend the ROI of their virtual experiences, increasing brand awareness and capturing different audiences native to each platform.
Web Browsers: Desktop, Tablet and Mobile
Browser-based virtual experiences increase reach and shareability, as they are accessible via URL on desktop, tablet and mobile. Brands and retailers typically choose to host their experience on their own websites, making the experience feel more natural and seamless throughout the customer’s purchase journey. By hosting a brand’s virtual experience on the web, they are able to reach a broader audience. The heightened accessibility allows anyone, anywhere to experience the immersive landing page, exponentially scaling the potential reach of the experience.
Obsess ensures that each web-based virtual experience is optimized for mobile first, making brand worlds portable for all consumers; visitors are able to access the page at their fingertips at any time. The mobile experience is especially important as many brand partners have opted to market their virtual experience via a scannable mobile QR code: on packaging, IRL retail stores, billboards and beyond.
Gaming Platforms: Roblox Virtual Stores
Brands on Roblox can cultivate community and activate a new generation of loyalists by engaging players in highly engaging, branded virtual gaming worlds. Roblox brand partnerships enable brands to reach new audiences by connecting with the platform’s built-in user base of 70M+ daily active users; Roblox collabs are particularly popular for brands looking to connect with the younger generations such as Gen Z.
With Obsess-powered virtual stores on Roblox, brands and retailers are able to create shopping-focused experiences that provide brands a seamless and manageable entry point onto the platform. While traditional Roblox worlds focus on game play, virtual stores on Roblox leverage gamification and tactical merchandising to promote digital purchases. As an official member of the Roblox UGC (User Generated Content) program, Obsess is able to 3D model all avatar items in a brand’s digital collection to be sold on the platform.
For Brooklyn-based hair care brand, amika, Obsess developed the amikaverse—a colorful, play-driven world embodying the brand’s commitment to inclusion, responsibility and sustainability. The amikaverse features custom mini games exemplifying each pillar of the brand’s mission statement, exclusive digital wearables that highlight self-expression and a digital sweepstakes offering limited-edition amika merch to be worn on the platform. In addition to the immersive experience on Roblox, amika is partnering with Obsess to create a matching web-based virtual store, hosted on their e-commerce site.
AR/VR Headsets: Meta Quest
Virtual reality and augmented reality headsets like Meta Quest enable brands and retailers to create life-like experiences that further immerse and captivate consumers. Meta Quest integration for cross-platform engagement is a great way for brands to leverage VR at retail stores and live events, such as pop-ups—providing an extra layer of immersion and memorability to in-person experiences and retail stores.
For example, cult-favorite activewear brand, Alo Yoga, launched the Alo Immersive Virtual Store in 3D on desktop, mobile and Meta Quest. Alo showcased their virtual store at their 2023 New York Fashion Week event, bringing an additional element of interactivity to the publicity event. Event attendees claimed the VR experience was transportive, particularly the meditation videos on the terrace—a stark contrast to the New York winter, where the event was hosted in IRL.
Hair care brand, K18, also partnered with Obsess to expand their virtual store across web, mobile and Meta Quest VR, enhancing online and offline engagement. The brand hosted in-person pop-up events that allowed customers to try on the headset and enter the experience; they were able to create a multi-sensory, full-body experience that enables users to explore content and products using gamified interactions at in-person events. Download the K18 case study to learn more.
Spatial Computers: Apple Vision Pro
Along with the highly-anticipated launch of the Apple Vision Pro device in early 2024, Obsess tapped into Apple’s spatial computing capabilities to bring innovative brands into a new era of retail; with promises of highly immersive and dynamic branded experiences, the Apple Vision Pro was a prime new channel for retailers to expand into.
Obsess developed four of the first-ever shopping apps for Apple Vision Pro—revolutionizing storytelling and consumer engagement in highly visual and interactive shopping experiences. Among the four was the e.l.f. Cosmetics “your best e.l.f.” visionOS app, an immersive journey of self-expression and relaxation. The brand replicated the app experience for all Safari browser users, regardless of device, bringing the e.l.f. community together and highlighting the brand’s commitment to accessibility and inclusivity.
Telecommunications brand, Orange, opted to enter the era of spatial computing in a different way: the brand made their web-based virtual store WebXR accessible. By making the Orange Virtual Home WebXR accessible, users can access the experience on Apple Vision Pro Safari; rather than through a visionOS app, Apple Vision Pro users can access the Orange Connected Home in Safari on the headset, expanding their reach.
Cross-Platform Ability
Brands can amplify their campaign activations, and extend the value of their assets beyond typical digital marketing channels, by creating virtual experiences and replicating them on various platforms. Every Obsess virtual experience is built for cross-platform distribution, so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and headset devices like Apple Vision Pro and Meta Quest.
To learn more about how Obsess can help your brand create 3D virtual worlds, email us at contact@obsessvr.com or book a demo.
